The document discusses new realities in the world that organizations are called to address, including increased virtual interconnectedness, more complex problems, population growth, shifting power to consumers and younger demographics. It also notes that businesses are learning about the world through social media conversations, and that consumers want companies to make the world better, not just products. Principles to ponder are suggested for navigating these changes.

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WE First Conference
Summary of takeaways

2. There are new realities in
the world we’re called to
reach
Principles to ponder

3. New realities in the world we’re called to reach
Virtual and real
interconnectedness of
citizens
Principles to ponder

4. New realities in the world we’re called to reach
Complexity of problems
Principles to ponder

5. New realities in the world we’re called to reach
Population explosion
(bigger world) and its
impact on consumption
Principles to ponder

6. New realities in the world we’re called to reach
The power shift to
consumers and citizens
Principles to ponder

7. New realities in the world we’re called to reach
The demographics of
change (younger world -
43% under 25)
Principles to ponder

8. Business is learning about
the world through real-time
conversation via social
media:
Principles to ponder

9. Business is learning about the world through real-time
conversation via social media:
Consumers want a better
world, not just better widgets.
Principles to ponder

10. Business is learning about the world through real-time
conversation via social media:
The future of profit is
purpose.
Principles to ponder

11. “Cause marketing” must
become
“Because marketing.”

12. As ministries clarify the
“Because” of their
message, staff can more
easily be enlisted in the
marketing effort through
their social media
channels.