We Are Men, Not Pigs Portfolio

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PRIME MARKETING
5151 State University Drive, Los Angeles, CA 90032
CONTACT: Mary Jane Smith
(323) 867-5309
Created By:
Drake Sornoso
Jennifer Oliva
Luis Gonzalez
Luz Ramirez
Tam Nguyen

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Table of Contents
 Letter of Introduction (4)
 Situation (5)
 Situation Statistics (7)
 Objectives (10)
 Audience Analysis (12)
 Strategy (13)
 Tactics (14)
 PSA Video (20)
 Photo Campaign (24)
 SWOT Analysis (25)
 Timeline/Projections (26)
 Budget (32)
 New Release (33)
 Evaluation (34)
 Prime Marketing Contact Information (37)

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Letter of Introduction
Prime Marketing is a fresh, new public relations firm based in Los Angeles,
California that specializes in creating content and developing ideas for
established and start-up companies. We are the third eye that provides
insight to what is missing, what can be used, and the differentmediums to
reach more people on and off the Internet.

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Situation
Our current situation is somewhat bleak. With sexual assaults statistics as
astounding as 1 in 4 college student females surviving a rape or attempted
rape. The high rates of Sexual assault has become a very disturbing
situation we are facing indeed.These sexual attacks have extremely
commonon college campuses.within the Greek Systems of Fraternities
and Sororities there are social activities and parties where such sexual
attacks have happened so frequently that the sororities and fraternities
have come to be scrutinized and petitioned to be dissolved . Men in
fraternities are up to three times more likely to commita sexual assault
than other College attending males nonaffiliated with fraternities . Even
more startling is how Sorority women are 74% more likely to be raped than
their female peers.Provided with the statistics it has become obvious the
situation of sexual assault occurrences on college campuses are not only
startlingly high, but their presence within the Greek fraternity system. These
statistics demonstrate that lack of awareness and responsibilityis the key
problem on college campuses.The absence of interventions and public
awareness, along with public oppositionon sexual assault makes it all the
more important for men to be addressedon the issue.With fraternities
throwing parties where high levels of alcohol and substance abuse is

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commonplace, the responsibilityhad been primarily on women to protect
themselves against attacks, however; our firm belief is that the culture that
must be changed. This includes educating college men and women to
identify the signs where both sexes could be victim of sexual abuse and
helping one another, to deter potential sexual assault situations

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Situational Statistics
Rapists are 98% committed by men.
Among male offenders who rape women, 64% were using alcohol and/or
drugs prior to the attack (Brecklin & Ullman, 2002).
Two differentlongitudinal studies have found that fraternity men are three
times more likely to commitsexual assault than other college men
(Foubert, Newberry, & Tatum, 2007;Loh, Gidycz, Lobo,& Luthra, 2005.)
One in four college womenreport surviving rape or attempted rape at some
point in their lifetime.These are anonymous reports on multi-campus
surveys sampling thousands of college students nationwide (Fisher, Cullen
& Turner, 2000;Tjaden & Thoennes,2006).This rate has remained the
same since studies in the 1980s (Koss,Gidycz, & Wisniewki, 1987).
673,000 womencurrently attending U.S. colleges and universities have
experienced rape at some point in their lifetime (Kilpatrick, Resnick,
Riggiero,Conoscenti& McCauley, 2007).
In one year 300,000college women,over 5% of women enrolled in
colleges and universities, experience rape. This does not include other
forms of sexual assault (Kilpatrick, et al.)
Every year in the United States, 1,270,000womenexperience rape (Black,
Basile, Breiding, Smith, Walters, & Merrick, 2011).
The presence of a bystander makes a completed rape 44% less likely
(Clay-Warner, 2002).
72-81% of cases in which a male rapes a female college student, the
female is intoxicated (Lisak & Miller, 2002;Mohler-Kuo, et al., 2004).
The highest sexual assault risk situation for college women is after they
become voluntarily intoxicated (Kilpatrick, et al., 2007).

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60% of rapes on college campuses occurwith a perpetratorwho is an
acquaintance of the survivor. 32% are romantic partners, 8% are
unknown/strangers. (Zinzow & Thompson,2011).
Womenin sororities are 74% more likely to experience rape than other
college women, and those who live in the sorority house are over three
times as likely to experience rape ((Minow & Einolf, 2009;Mohler-Kuo,
Dowdall, Koss,& Weschler,2004).
Frequent, heavy episodic drinking increases college women’s chances of
experiencing rape by eight-fold (Mohler-Kuo et al., 2004).
College men who consume alcohol two or more times a week and had
friends who supportphysical and emotional abuse of women are nine times
more likely to commit sexual assault than men with none of these
characteristics (DeKeseredy& Schwartz, 2014).
9% of college men admit to acts meeting the legal definition of either rape
or attempted rape (Abbey& McAuslan, 2004).
Perpetrators use alcohol deliberatelyto render victims more vulnerable to
attack, or completelyunconscious (Lisak & Miller, 2002).
60% of male college students “indicated some likelihood of raping or using
force in certain circumstances.”
Men in fraternities appear to engage in more non-physical coercionand
use of drugs and alcohol as a sexual strategy than do independents.
Every 21 hours there is another rape on an American college campus.
90% of all campus rapes occur under the influence of alcohol.
Men are more likely than women to assume that a woman who drinks
alcohol on a date is a willing sex partner. 40% of men who think this way
also believe it is acceptable to force sex on an intoxicated woman.
Alcoholuse at the time of the attack was found to be one of the four
strongestpredictors of a college woman being raped.

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43% of college men admit using coercive behavior to have sex, including
ignoring a woman’s protest; using physical aggression;and forcing
intercourse; 15% acknowledged they had committed acquaintance rape;
11% acknowledged using physical restraint to force a woman to have sex.
Of the college women who are raped, only 10% report the rape.
College women are most vulnerable to rape during the first few weeks of
the freshman and sophomore years.
One in twelve college-age men admit having fulfilled the prevailing
definition of rape or attempted rape, yet virtually none of these men identify
themselves as rapists.
34% of completed rapes and 45% of attempted rapes take place on
campus. Almost60% of the completed campus rapes that take place on
campus occurin the victim's residence,31% occur in another residence,
and 10% occur in a fraternity.
3/4 of off-campusrapes and 7/8 of on-campus rapes involved perpetrators
who were known to the victims.
78% of the men identified (as rapists) were an acquaintance, friend or
boyfriend of the victims.

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Objectives
After previously describing the situation and the problems involved,we will
now explain our objectives forthe solution. We would like to not only raise
awareness and spread important information about the Office of Equity, but
also we feelit necessary to make a difference in the college culture. We
aim to have fraternities involved in discussions on preventing sexual
assault, by focusing our campaign to target that specific demographic.We
increase the likelihood of male bystanders to report, prevent, and willingly
intervene in sexual assaults at any campus events. This includes
prevention at fraternity and sorority parties. Using a multitude of different
approaches for our campaign, we will have men involved more inclined to
take a stand, and make strong and coherent statements against sexual
assault. The objective of our campaign is making the Office of Equity,
Diversity and Inclusion, easily accessible,available to all students, and well
known throughout campuses.Targeting and educating the male
demographic,we can achieve an increase of male after being sexually
assaulted. Working with males on campus will drastically lower the sexual
assault rate and change the way the culture purely degrades women.

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Objective Breakdown:
- Lower Sexual Assaults on Our College Campus
- Promote Online Training
- Get Males Involved and Better Understand Sexual Assault
- Make Changes within College Culture Particularly Greek Life
- Spread Awareness of the Services the Office of Equity, Diversity and
Inclusion Offer
- Change College Culture of AlcoholUse

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Audience Analysis:
Our target audience in the “We are Men, Not Pigs” campaign are all college
students in general, but primarily focusing in on college men. Statistics
show that an overwhelmingly 98% of perpetrators,are in fact male. Prime
Marketing believes that incoming freshman males, considerablythose who
wish to rush, are the most influenced because of their desire to fit in; more
often than not, leading them to situations ignited by alcohol and drugs. Not
only is it the pressure to fit in that makes these men susceptibleto
committing assaults, but also the transition into a more mature and
independentlifestyles that come with college careers and therefore should
be targeted early. With this belief,Prime Marketing feels that targeting
college men and their knowledge of sexual assault and its repercussions,
would be beneficialin the efforts to decrease assaults on college
campuses.Targeting all college students in general, and increasing their
awareness is equally a priority because there is no categorythat one
student needs to fill, in order to be a potential victim, therefore making it
everyone’s problem.

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Strategy
Prime Marketing’s “We Are Men, Not Pigs” campaign will consist of several
promotional tactics that will make college males aware of the issue that is
sexual assault. Tactics including: expanding awareness on social media
with the use of hashtags, a sexual assault PSA including the participation
of several fraternities, informational postcards,posters,and lastly, the use
of promotional merchandise.The issue of sexual assault is not one that can
be diminished over night, and college students are extremely active on
social media, which is why we have chosento use this platform, in addition
to several others. The sexual assault PSA is meant to inform potential
fraternity members and their college peers in general, that they do not
condone this behavior, and expect more from the male figures on campus.
The informational postcards and posters are meant to help students who
feelconfused in how they should handle a sexual assault. However, they
will also serve as a reminder to potential assailants of the repercussions,if
they so choose to take the route of assaulting someone.Lastly, the use of
promotional merchandise will also assist in promoting a safer environment,
sexual interaction, and overall well being.

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Tactics
Procedures Postcard:
Due to the overwhelming information of the Title IX booklet,we took the
liberty to grab important information of who to contact and what to do in the
event of an assault or rape. With this, the victims would easily know who to
contact in certain situations. The benefitof having these post cards is to
give you the general things you should do in certain situations. The size of
the postcard is also practical because,it fit virtually anywhere. The
brochure is to provide them the information of Title IX and the procedure
postcard is there to provide a number of who to contact in these situations.
The postcards will be given at the tables where the brochures are.
SocialMedia Hashtags:
#MenNotPigs,is the only unused hashtag on the Internet that will have all
our information about our campaign, “We Are Men, Not Pigs”. This will
provide people to further involve themselves with this topic and to the
change their perspective of this delicate subject. We hope to spread word
of our campaign in hopes that this campaign spreads word of mouth that
we are men not pig. We hope that social media sites such as Instagram,

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Twitter, or Facebookwill be on board with this campaign since this is an
ongoing dilemmaaround the world. Our hash tag #MenNotPigs creates a
viral standpoint in the culture of men because this gives them the choice to
be a man, not a pig. Men who post on social media with this hashtag will
set off a chain reaction to show their fellow brothers and other men what it
means to be a man.
Word of Mouth & Free Advertising:
Condoms,Wristbands and Whistles will also be in part of this campaign.
This free giveaway will be a growing trend in the change of the rape
culture. Following the footsteps ofthe famous breast cancer awareness
campaign of the “I LOVE BOOBIES”wristbands and lanyards, our “I AM A
MAN NOT A PIG” will create a big deal for wearers and other men who
would want to wear this. The word will grow about how this certain
accessorypromotessexual assault awareness. Title XI of all campuses will
then becomeaware of this product and want to follow in on the trend of the
accessories.In order to successfullychange a culture; the rape culture, we
must first begin at the very bottom and a better to start would be with the
accessories suchas: condoms,wristbands and whistles. These
accessories will be given to students if wanted, at tables when Title IX are

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out on important events such as rush week which are the first 2 weeks of
Fall Quarter or some items specificallywill be given into the freshman and
transfers “Welcometo CSULA” goodie bags at the day of orientation.
Advertising Posters:
Prime Marketing would like to invite Title IX to invest in the advertising
posters of the mandatory online survey for incoming freshmenand
transfers for Fall 2015 and soon apply to existing Cal State LA students.
These certain posters will provide a simple fact sheet of this certain survey
which include the WHO, WHAT, WHEN, WHERE,WHY and HOW. The
advertising posters are information based on the specificityof the online
survey. As well included on the advertising posters are the supporters of
the sexual assault awareness is Title IX. Title IX will be on every
propaganda to inform the student body that on this campus there is a place
that can watch over and take care of those who have been a victim or even
those who think they might be. Title IX puts the students first in safety
among this campus.

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Office of Equity, Diversity and Inclusion
Administration Building, Room 606
5151 State University Drive, Los
Angeles, Ca 90032
University Police: (323)343-3700

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#MEN
NOT PIGS
Office of Equity, Diversity and
Inclusion
Administration Building, Room 606
5151 State University Drive, Los Angeles,
CA 90032
(323) 343-3040
Office Hours:
Monday – Friday, 8am to 5pm
University Police:
Department of Public Safety
(323) 343-3700

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PSA Video
With our PSA video, we aim to show to viewers the message of our fellow
Fraternities and their feelings on Sexual Assault and Rape. The message
deliverance is to impact students’ thoughts and ideas on rape and sexual
assault, aside that it is wrong, it’s something that should not be thought
about in terms of committing an unforgivable crime. Fraternity brothers in
PHI LOTA ALPHA, PHI PI ALPHA and ALPHA PHI OMEGA,represented
their fraternity in support of Sexual Assault Awareness. They did not speak
out but rose to fight against sexual assault. Prime Marketing would highly
recommend working with Fraternities on the serious topic of sexual
harassment and assault awareness due to their high ranking status within
California State University, Los Angeles.The PSA video, may be played
when Title IX speak in front of freshmenorientation before they assign
them to take the survey. This will help incoming freshman and transfers to
have an understanding of the culture of this school, that it is sexual assault
and rape free.

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Photo Campaign
We decided to promote our “WE ARE MEN NOT PIGS” Campaignby
getting men involved on the Cal State LA campus.By getting males
involved on campus,it not only creates a strongerawareness towards
sexual assault but also gets men to take a bold statement against sexual
assault. This shaming and identification of the act of forcing oneself onto
women as “pigs,” will further give sexual assailants vilified connotations.
This then will give college males the opportunity to be heroes by
intervening. We believe the photo campaign will contribute to the changing
of college Greekculture. Our photos will be placed on social media to
promote the sexual assault awareness events and get more people
informed about the services of the Officeof Equity, Diversity, and Inclusion.
Getting men involved is thus essential to changing the culture, and getting
bold statements made by men against sexual assault

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SWOT Analysis
Strengths
 Well- researched and thorough
information
 Resources available to students
including: psychology services,
campus safety, and offices to help
inform and help
 Message Delivered at Orientations
reaches a large amount of
incoming students
 Events on campus that spread
sexual assault awareness such as
“Take Back the Night”
 Informative Booklet that provides
useful facts for victims of situation
 Enforcement of Online Training
that will further educate and reach
all students at CSULA
Weaknesses
 Potential overload of information
may overwhelm students;
particularly freshman
 Services are not promoted heavily
enough to give students familiarity
with your offices
 Need More Involvement year-
round at on-campus events to
further promote your services and
spread sexual assault awareness
 Booklets are too large for all
students to read
 Online Training will make students
aware of sexual assault, but not
change the culture
 Need more advertising to promote
services (online/in-
person/branding)
Opportunities
 Make smaller more easily readable
postcards to hand out around
campus
 Become more involved at not only
“Take Back the Night,” but also at
all appropriate on-campus events
year round
 Educate all students not only on
sexual assault awareness, but to
on alcohol/substance abuse
 Have a slogan and campaign that
will attract students and get them
more involved in the sexual assault
discussion
 Take advantage of the
Orientations and get students
more inspired to prevent/stand
against sexual assault
 Get males on campus to help
change the culture; especially
Greek life
Threats
 Potential costs will exceed $1,000
dollars for promotional branding,
however with more student
involvement will come more
support from state/school.
 Students will not take the online
training serious, yet this is why
including alcohol awareness can
prepare incoming students for the
college culture.
 Attending every important school
event will not have a large amount
of attendees, but still reach a
broader audience.
 People learn of your services after
being victimized, instead of before
to report, and prevent sexual
assault
 Men reject “MEN NOT PIGS”
campaign, however, our research
shows they prefer making a bold
heroic stance.

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Timeline/Projections
Winter Quarter 2015:
February 3, 2015 – Registration begins for Spring Quarter 2015
March 27, 2015 – Spring New International Student Orientation
 This orientation program acquaints incoming international
students with Cal State L.A., providing information on the
campus and the university's many resources and services. The
program will feature speakers from differentacademic
departments and cover sessions on university policies and
procedures,U.S. immigration requirements,and public
safety. Students will also be able to connect with academic
advisors and meet current international students to aid them in
adjusting to life in Los Angeles and instill supportfor an
academically successfulquarter.
Spring Quarter2015:
March 30, 2015 – Spring Quarter; Classes Begin
April 1 – 30, 2015 – Sexual Assault Awareness Month
 Annual campaign to raise public awareness about sexual
assault and educate communities and individuals on how to
prevent sexual violence.
Every Tuesday for the month of April 2015,wear teal for
#TealTuesday
April 1, 2015 – Awareness Booth/Table
 Set up an information booth or table in front of U-SU Plaza.
Hang teal decorations,distribute campaign tip sheets and offer
free products and giveaways to attract students and faculty on
campus.

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campus.
April 8 & 9, 2015 – Awareness Booth/Table & Bandana Project
campus.
 Decorated bandanas are a symbol of those worn by women
while working to cover their faces in an attempt to avoid
unwanted sexual attention and harassment. Bring the students
and faculty togetherto decorate white bandanas in creative
ways. Hang the bandanas in a public space to start dialogue
about sexual violence prevention.
*April 10, 2015-Take Back The Night*
 Sexual assault and domestic violence do not discriminate.
These poisons find residence in any community and family, on
the streets and in the homes any individual. No one is safe until
we eliminate the causes and work toward healing the effectsof
sexual and domesticviolence.Join us as celebrate our annual
Take Back the Night event and encourage empowermentand
supportfor all victims and survivors.
April 13 &14,2015 – Awareness Booth/Table & White Ribbon
Campaign
campus.
 The goals of the campaign are to involve men in working to end
violence against women, to raise awareness in the community,
and to support organizations that deal with the consequences
of men’s violence against women. Men who choose to
participate wear a white ribbon and sign a pledge card stating
that they will never commit,condone,or remain silent about
violence against women.

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April 20 &21,2015 – Awareness Booth/Table & “Walka Mile in Her
Shoes”
campus.
 During these marches, men walk one mile in women’s high-
heeled shoes to help men gain a better understanding and
appreciation of women’s experiences.These marches are
designed to benefitrape crisis centers, and provide a fun
opportunity for men to participate in educating students and
faculty about sexual violence
April 28, 2015 – Registration begins for Summer Quarter 2015
campus.
April 29, 2015 – Awareness Booth/Table & Denim Day
campus.
 Peace Over Violence developed the Denim Day campaign in
response to this case and the activism surrounding it. Since
then, wearing jeans on Denim Day has become asymbol of
protestagainst erroneous and destructive attitudes about
sexual assault. In this rape prevention education campaign we
ask community members,electedofficials,businesses and
students to make a social statement with their fashion by
wearing jeans on this day as a visible means of protestagainst
the misconceptions that surround sexual assault.
Summer Quarter 2015
June 1, 2015 – Launching the Online Training

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 Online Training is to educated,prevent, and raise awareness
of Sexual Assault and Sexual Harassment. Incoming
Freshman and TransferStudents for the Fall 2015 must take
the mandatory online training sessionprior to registration. This
will also apply to existing Cal State LA students. This gives
students enough time to completethe mandatory online
training sessionbefore getting penalized and block from
registration.
June 22, 2015 – Summer Quarter; Classes Begin
*Starting July 14, 2015 – August 27, 2015 (Tuesday, Wednesday,
Thursday) 8am – 4pm Fall Freshmen& Transfer Students
Orientation. (This year Freshman has a two day orientation) *
*July 22, 2015 – Registration begins for Fall Quarter 2015*
Fall Quarter 2015:
September24, 2015 – Fall Quarter; Classes Begin
October1 – 31, 2015 – National Domestic Violence Awareness
Month
Every Thursday for the month of October2015,wear purple for
#PurpleThursday
October5&6,2015 – Awareness Booth/Table
Hang purple decorations,distribute campaign tip sheets and
offerfree products and giveaways to attract students and
faculty on campus.
October12&13,2015 – Awareness Booth/Table
faculty on campus.
October19&20,2015 – Awareness Booth/Table & Clothesline
Display Project

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faculty on campus.
 Hang tee shirts created by those affected by violence against
women on a clothesline in a public place. The shirts depicttheir
stories,their pain and their hopes.
o White represents women who died because of violence
o Yellowor Beige represents battered or assaulted women
o Red, Pink, and Orange are for survivors of rape and
sexual assault
o Blue and Green representsurvivors of incest and sexual
abuse
o Purple or Lavender representwomen attacked because
of their sexual orientation
o Black is for woman attacked for political reasons.
October26&27, 2015 – Awareness Booth/Table
faculty on campus.
*October28, 2015 – Registration begins for Winter Quarter 2016*
Winter Quarter 2016:
January 4, 2016 – Winter Quarter; Classes Begin
*March 1, 2016 – March 31, 2016* - Women’s History Month
 To promote and appreciate women. Cal State LA has series of
events that is presented by the faculty of Cal State LA and
Cross Cultural Center that highlight the stories,challenges, and
triumphs of women in the U.S. and around the world.
* February 3, 2015 – Registration begins forSpring Quarter 2016*
Spring Quarter 2016:
March 28, 2016 – Spring Quarter; Classes Begin

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April 1 – 30, 2016 – Sexual Assault Awareness Month
 Annual campaign to raise public awareness about sexual
assault and educate communities and individuals on how to
prevent sexual violence.
Every Tuesday for the month of April 2016,wear teal for
#TealTuesday
*April 28, 2015 – Registration begins for Summer Quarter 2016*
Summer Quarter 2016:
June 20, 2016 – Summer Quarter; Classes Begin
Fall Semester 2016:
For the events that take place in the month of April and October2015,we
can have volunteers from ASI,Self-Defense WomenClass, Public Health
Service, and getting Fraternity and Sorority to be involved and spread
awareness.
**Not the exact dates**

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Budget
Branding Expenses
Custom Condoms:1,500 for $480 @ RipNRollCustom Condoms
Custom Whistles:1,000 for$540 @ PrintGlobe Custom Whistles
Custom Bracelets:1,000 for $250 @ ReminderBand Custom Bracelets
Social Media Advertising: Free
Volunteers: Free
PosterExpenses:2 Large Sized Posters for$26.79
4 Medium Sized Posters for$32.15
@ VistaPrint PosterPrinting
Postcard Expenses:1,000 for$524.80 @ Moo Printing
With a total of only $1,853.74,expensesare very limited. Costs for
branding as a total shall not exceed even 2,000 dollars, all which works as
free advertising. Furthermore, with volunteers passionate about the
awareness of sexual assault, events can be further promoted online
through socialnetworking.

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New Release
Online News Release
FOR IMMEDIATE RELEASE
CSULA Sexual Assault and Harassment Services
April 1, 2015
Cal State LA Introduces Sexual Assault Online Training Requirement
Los Angeles,California
California State University, Los Angeles’Officeof Equity, Diversity, and
Inclusion launches a mandatory online training June 1st
for incoming
freshman and transfer students. The online training will focus on educating
students on sexual assault and harassment. The training will also provide
beneficialfeedbackto the schoolon what students know about sexual
assault and spread awareness.
This Office of Equity, Diversity and Inclusion has succeededin having
mandatory lectures with incoming students during their orientations,
however, an online training is more interactive and hands on. Thus,
preparing students for the encounters at college parties and how to be
responsible fortheir own actions. The online training is mandatory and
failure to complete it will result with a block on the student’s account for
class registration.
Starting April 1, the organization will be focusing on their new campaign,
“We Are Men, Not Pigs” forSexual Assault Awareness month and at the
“Take Back The Night” event. The campaign is focused on getting the male
student population involved in the discussionand prevention of sexual
assault.

Evaluation
Prime Marketing believes that our campaign “We Are Men, Not Pigs” will be
effective for the Office of Equity, Diversity and Inclusion because it will help
educate and raise awareness of sexual assault and harassment to the
student population at California State University, Los Angeles.To see a
change within the culture, we need to educate the youth and teach them
right from wrong. By targeting the male student population, we believe that
they will understand the definition of sexual assault and sexual harassment
which will in turn change their attitude and approach to potential partners or
current relationships. We believe that through education we will have a
male student body that will help prevent sexual assault and harassment on
and off campus.
Prime Marketing believes that the campaign will be a constant reminder for
future students that any type of sexual misconductwill not be tolerated on
campus and will also remind students about the online training requirement
at the beginning of every quarter. With an on-going campaign for the online
training, with the PSA, posters and postcards,students will be aware of
sexual assault and harassment and they will also be aware of the help
offeredat the Office of Equity, Diversity and Inclusion. Students will know

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where to go if they have questions and know where they have to go if they
have to report an incident or a perpetrator.
Prime Marketing believes the promotional items will emphasizes the
slogan, “We Are Men, Not Pigs,” as well as provide advertisementfor the
Office of Equity, Diversity and Inclusion. The reason we chose condoms
was because through consensualsex the topic of safe sex comes up and
we believe that a real man will chose to protecthimself and his partner. The
reason we chose whistles was as an item specificallyfor women because
“rape whistles” can be heard from a farther distance as opposed to cries of
help. A whistle is used to alert danger; if someone hears it more than once
they will try to help. The reason we chose bracelets was because it is a
simple accessorythat can be worn at all times. We decidedon a black
bracelet and the slogan printed in teal to represent Sexual Assault
Awareness month, which is April. A student or campus memberwho
believes in the campaign will wear it to show supporton and office campus.
Prime Marketing decided to launch a campaign for the sexual assault and
harassment online training June 1st
to give the students, roughly, a month
and a half’s time to complete the training before Fallregistration. Students
will be blocked from registration if they have not completed the training so
we decided that daily reminders on social media, email and with posters on

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campus, students will get it done. The consequence, not being able to
registerfor class, will be their incentive to do the online training. We took
this idea from the University of Alabama. Their Department of Health
Promotionand Wellness implemented AlcoholEduforCollege (a population
based on-line alcohol prevention course) and Haven: Understanding
Sexual Assault from the company Everfi for their freshmenand incoming
transfer students.They understand that parents are still involved in their
student’s lives so parents are also asked to do the online training alongside
them. The AlcoholEdutraining is administered first, prior to registration, and
Haven, the sexual assault, training to conducted,roughly, three weeks into
the semester.The University of Alabama has been doing the AlcoholEdu
training for nine years and the Haven training for six years. They have seen
improvements in their campus safety and within the students themselves
which has resulted in an increase in student population.

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Prime Marketing Contact Info
Pricing Research & References:
1. Custom Condoms
http://www.ripnroll.com/
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Contact owner – ceo@ripnroll.com
Customerservice – customerservice@ripnroll.com
Wholesale condomsdivision – wholesale@ripnroll.com
Custom printed condoms division – customcodoms@ripnroll.com
CustomerService – 1-888-747-6765
2. Custom Whistles
http://www.printglobe.com/spirit/whistles/whistles
PrintGlobe (Custom Whistles)
Sales and Service
1-800-989-2181
3. Custom Bracelets
https://www.reminderband.com/
ReminderBand (Custom Bracelets)
Email: customerservice@reminderband.com
4. PosterExpenses
http://www.vistaprint.com/category/signs-and-banners
Vista Print (Poster Printing)
1-866-614-8002
5. Postcard Expenses
http://us.moo.com/products/postcards.html
Moo Printing (Postcards)
1-401-680-4933

38
6. Delynne Wilcox,PH.D., MPH, CHES
Assistant Director, Health Planning & Prevention
Dept. of Health Promotion& Wellness
Student Health Center
The University of Alabama
Tuscaloosa,AL 35487
Phone: 205-348-0859
Mobile: 205-799-8801
Fax: 205-348-8611
Email: dwilcox@cchs.ua.edu

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