Forget the Glass Ceiling: 3 Tips to Build Your Business Without One

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Forget the Glass Ceiling: 3
Tips for Building Your
Business Without One
WBCS Austin Insights
October 9, 2014
Presented by: Geri Stengel

High-Potential Female Entrepreneurship Conditions

You Can’t Be What Your Can’t See

3 Tips for Building Your Business Without a Glass Ceiling
• Networking fuels business
growth
• Certification opens access
to corporate and
government contracts
• Financing scales
businesses bigger and
faster – considering using it

Networking Fuels
Business Growth

10 Inspiring Women Entrepreneurs

Larger More Diverse Networks Grow Larger Businesses
Photo by iconolith
• People outside your usual
circle are the greatest source
of new ideas, information and
opportunities
• Don’t assume people will
connect the dots

Join Groups but Check Out
• Who is in the group
• How they communicate
• What’s the substance of
their communication
• What level are the
people in the group
Source: Athena Vongalis Macrow
Adapted from Flickr image by Noah Sussman

Social Media Amplifies Your Message
Photo by luc legay

Men Are the Powerbrokers:
Make Them Part of Your Network
• Men control vast majority of
leadership position
• Not us against them

Build a Community of Supporters

Certification Opens
Doors to Corporate
and Government
Contracts

Companies Who Get It
Corporate (Sustaining) Members
1218, Inc.
Dallas County Community College
District ( DCCCD )
IBM Corporation Shell Oil Company
Accenture Dallas Independent School District Interstate Batteries, Inc. Southwest Airlines
Acuity Training Systems, Inc. Dallas Zoo Management, Inc. Jackson Walker LLP Southwest Bank
Alcatel-Lucent Dell, Inc. JCPenney Company, Inc. Tarrant Regional Water District
Amegy Bank DFW International Airport
Judd, Thomas, Smith & Company,
P.C.
Texas A&M University - Commerce
American Airlines Diversity Connect, LLC Lockheed Martin Texas Instruments
Ameriprise Financial Energy Future Holdings Merico Abatement Contractors, Inc. TGI Fridays
Army & Air Force Exchange Service Entergy Corporation North Texas Commission The Beck Group
AT&T Ericsson North Texas Tollway Authority (NTTA) Transwestern
Bank of America & Merrill Lynch
Wealth Management
ExxonMobil Novation Tyson Foods, Inc.
Baylor Health Care System Federal Home Loan Bank of Dallas NRG Energy, Inc. UPS
Bell Nunnally & Martin, LLP Federal Reserve Bank of Dallas Omni Hotels Verizon
BNSF Railway Company FedEx Office OmniAmerican Bank Vertex Business Services
Brinker International Fluor Oncor Walmart Stores, Inc.
CenterPoint Energy Frost Bank Parkland Foundation WE - Women's Enterprise
Chevron GENCO ATC PepsiCo, Inc. Wells Fargo Advisors
City of Dallas GSD&M
Raytheon - Space and Airborne
Systems
Willbros Utility T&D
Cross Timbers Procurement Center HCL America, Inc. Republic Services, Inc. Windstream Communications, Inc.
Dallas Area Rapid Transit ( DART ) Hewlett-Packard Company Sandia National Laboratories Xcel Energy

Financing Scales
Businesses Bigger
and Faster – Consider
Using It

Money Is Key Ingredient to Growing Businesses
• Women start businesses
with 1/3 less capital
• Women business are
25% smaller
• Not a feminist issue. It’s
an economic one
Photo by Images_of_Money

Research Is Mixed as to Why Women Raise Less Money
• Women don’t ask
• Differences in credit scores,
growth potential of the
industry and size of firm
• Discrimination
• Issues of control
• Women don’t dream big
• Women rely on reinvesting
profits
Photo by stevendepolo

To Reel in Financing, Know Your Financing Options
WPO Fifty Fastest Growing
Women-Owned/Led Company:
• 4% bank loan
• 4% angels
• 2% venture capital vs 18%
for their male counterparts*
*National Business Women’s Council

Women Are Having Early Success at Crowdfunding
48% of Indiegogo’s successful campaigns are run by
women. They have more contributors who give more

3 Tips for Building Your Business Without a Glass Ceiling
• Networking fuels business
growth
• Certification opens access
to corporate and
government contracts
• Financing scales
businesses bigger and
faster – consider using it

Resources
• Forget the Glass Ceiling: Build Your Business Without One
• Gender-GEDI
• Articles on Financing
• 11 Reasons 2014 Will Be A Breakout Year For Women Entrepreneurs
• 6 Ways Women Can Power Up Their Businesses With Networking
• How Social Networking Puts Your Business on Steroids
• 4 Ways to Leverage Who You Know to Grow Faster
• How An Advisory Board Can Grow Your Business
• NYC Encourages Growth of Women-Owned Businesses
• How Women Entrepreneurs Get Social When Selling to the
Government

Connect With Me
• http://www.forbes.com/sites/geristengel/
• @ventureneer
• https://plus.google.com/+GeriStengel
• http://www.linkedin.com/in/geristengel
• http://www.facebook.com/Ventureneer
• geri@ventureneer.com

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Forget the Glass Ceiling: 3 Tips to Build Your Business Without One

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