Sporting $200 billion in annual buying power, Millennials are a financial force. And while many have been slow to adopt credit, segments are proving to be prime candidates for bankcards, mortgages and auto loans. But where are Millennials taking their financial business? Data reveals only a very small percentage of Gen Y has connected with credit unions, and credit unions have expressed frustration in how to grow this relationship. Dig deeper and gain insights from Scott Butterfield, founder of Your Credit Union Partner, to learn how credit unions can do a better job reaching this market through segmentation and a refined product mix.