You don't have to lower your price to be effective in your OTA partnerships. Here are some best practices on how to make the most of your OTA partnerships - and why they are important.

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Ways to make OTA
channels work for
your hotel at no
additional cost

2. GET YOUR HOTEL THE
ATTENTION IT DESERVES
Here are some industry best-practices to
help you do just that...

3. Work with partners that bundle (i.e. air, car
rental) to attract multi-product customers that
book twice as long and cancel at half the
normal rate.
1

4. Cover each stage of the traveler’s journey…2
Discover Purchase Experience Reflect

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Discover Help travelers imagine
themselves staying at your
property by including…

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Discover Help travelers imagine
themselves staying at your
property by including:
• Thorough descriptions of
the property & amenities

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Discover Help travelers imagine
themselves staying at your
property by including:
• Thorough descriptions of
the property & amenities
• Photos of the property
and various room types

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Discover Help travelers imagine
themselves staying at your
property by including:
• Thorough descriptions of
the property & amenities
• Photos of the property
and various room types
• Mention points of interest
to show what can they
experience in the area

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Purchase Leverage any tools made
available by the OTA to
answer these questions…

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Purchase Leverage any tools made
available by the OTA to
answer these questions:
• Are you providing
competitive rates &
availability?

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Purchase Leverage any tools made
available by the OTA to
answer these questions:
• Are you providing
competitive rates &
availability?
• How much do your high-
value guests spend in
comparison to the more
competitive set?

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Purchase Leverage any tools made
available by the OTA to
answer these questions:
• Are you providing
competitive rates &
availability?
• How much do your high-
value guests spend in
comparison to the more
competitive set?
• What action can be taken
to target the traveler
profiles that best suit
your hotel?

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Experience
Engaged guests are return
guests!
Guests who are engaged are
40% more likely to return to your
hotel. So be sure to…
*Source: Local Measure, 2016 APAC Hotel Study

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Experience Engaged guests are return
guests!
Guests who are engaged are
40% more likely to return to your
hotel. So be sure to…
• Reach out as soon as
possible – directly after
check-in to give the feeling
of a unique & personalized
travel experience
*Source: Local Measure, 2016 APAC Hotel Study

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Experience Engaged guests are return
guests!
Guests who are engaged are
40% more likely to return to your
hotel. So be sure to…
• Reach out as soon as
possible – directly after
check-in to give the feeling
of a unique & personalized
travel experience
• Solicit real-time feedback
so you are able to react
quickly while guests are
still in-house*Source: Local Measure, 2016 APAC Hotel Study

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Reflect Stay connected post-stay to
further encourage loyalty &
attract future travelers.

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Reflect Stay connected post-stay to
further encourage loyalty &
attract future travelers.
62% of travelers that see an
appropriate management
response to a review will book
that hotel.
*Source: Phocuswright, 2013 Independent Study for TripAdvisor

18. Have
a strategy
for each
partner
Know what
travelers you
will be reaching
Tailor your content
and rates for that
segment, region,
booking window,
travel type, etc.
3

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YOU CAN’T BE CHOSEN IF YOU
AREN’T ON THE MENU.
Be where your future guests will be booking their travel.

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The right tech provider
can connect you to
where your future
guests are shopping.

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SABRE
HOSPITALITY
SOLUTIONS
We are the tech partner hoteliers rely on to optimize
distribution and deliver millions of personalized experiences
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We are the leading technology provider for the hospitality
industry, serving more than 40,000 hotels, resorts, and chains
spanning 174 countries. From independent properties that
need a true marketing partner to large global chains who
understand that selecting the right technology partner, rely on
SHS to remain focused on what matters most – optimizing
revenue across all channels while improving the guest
experience.
GLOBAL LEADER IN HOSPITALITY TECHNOLOGY

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