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confidential | ©2018 Sabre GLBL Inc. All rights reserved. 1
Elevate your
property’s position
with GDS marketing
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 2
Top-tier positioning
is a huge
advantage in major
markets
In major markets like New York, London, Sydney,
or Singapore there are an overwhelming amount
of hotel choices and it is easy to be overlooked.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 3
Why it matters…
of the time top-displayed hotels
are booked by agents despite
search qualifiers
THE POWER OF TARGETED
MESSAGING AT THE POINT OF
DECISION?
Improved market share and increased sales.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 5
How can you make
targeted messaging
work for your hotel?
Include these three best
practices in your strategy…
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 7
Recognize…1 Great promotions keep you top of mind
with agents that book over $10 billion in
hotels a year.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 8
Recognize…1 Great promotions keep you top of mind
with agents that book over $10 billion in
hotels a year.
The value of market insights gathered
from campaign reporting.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 9
Get the attention of agents with
compelling, impactful offers for both
themselves and their client base.
Bonus cash or commissions
for agents
Attract…2
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 10
Get the attention of agents with
compelling, impactful offers for both
themselves and their client base.
Bonus cash or commissions
for agents
Value-add promotions for
guests (i.e. free WiFi,
complimentary breakfast)
Attract…2
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 11
Customize…3
Create offers based on time of
year or region to entice a specific
type of corporate or leisure
booking (especially to move off-
peak inventory).
Hint: Limited-time programs for 60 or 90
days typically deliver the best return.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 12
BOTTOM LINE? INVEST IN TOP-
TIER POSITIONING
This builds awareness among agents.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 13
Hotels using Sabre Spotlight are
4x more likely to get a booking.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 14
We have the marketing
solutions that will help
you be seen.
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 15
SABRE
HOSPITALITY
SOLUTIONS
From boutique hotel brands to global enterprise hoteliers and
everything in between, Sabre Hospitality Solutions provides
over 40,000 hotels in over 179 countries with industry-leading
technology solutions through the SynXis platform.
GLOBAL LEADER IN HOSPITALITY TECHNOLOGY
confidential | ©2018 Sabre GLBL Inc. All rights reserved. 16
Read more about GDS Media here
or visit… SabreHospitality.com
Learn More…

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Elevate property's position with GDS marketing

  • 1. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 1 Elevate your property’s position with GDS marketing
  • 2. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 2 Top-tier positioning is a huge advantage in major markets In major markets like New York, London, Sydney, or Singapore there are an overwhelming amount of hotel choices and it is easy to be overlooked.
  • 3. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 3 Why it matters… of the time top-displayed hotels are booked by agents despite search qualifiers
  • 4. THE POWER OF TARGETED MESSAGING AT THE POINT OF DECISION? Improved market share and increased sales.
  • 5. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 5 How can you make targeted messaging work for your hotel?
  • 6. Include these three best practices in your strategy…
  • 7. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 7 Recognize…1 Great promotions keep you top of mind with agents that book over $10 billion in hotels a year.
  • 8. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 8 Recognize…1 Great promotions keep you top of mind with agents that book over $10 billion in hotels a year. The value of market insights gathered from campaign reporting.
  • 9. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 9 Get the attention of agents with compelling, impactful offers for both themselves and their client base. Bonus cash or commissions for agents Attract…2
  • 10. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 10 Get the attention of agents with compelling, impactful offers for both themselves and their client base. Bonus cash or commissions for agents Value-add promotions for guests (i.e. free WiFi, complimentary breakfast) Attract…2
  • 11. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 11 Customize…3 Create offers based on time of year or region to entice a specific type of corporate or leisure booking (especially to move off- peak inventory). Hint: Limited-time programs for 60 or 90 days typically deliver the best return.
  • 12. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 12 BOTTOM LINE? INVEST IN TOP- TIER POSITIONING This builds awareness among agents.
  • 13. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 13 Hotels using Sabre Spotlight are 4x more likely to get a booking.
  • 14. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 14 We have the marketing solutions that will help you be seen.
  • 15. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 15 SABRE HOSPITALITY SOLUTIONS From boutique hotel brands to global enterprise hoteliers and everything in between, Sabre Hospitality Solutions provides over 40,000 hotels in over 179 countries with industry-leading technology solutions through the SynXis platform. GLOBAL LEADER IN HOSPITALITY TECHNOLOGY
  • 16. confidential | ©2018 Sabre GLBL Inc. All rights reserved. 16 Read more about GDS Media here or visit… SabreHospitality.com Learn More…