This document discusses several topics related to advertising's role in society. It first asks whether advertising can be good or bad and notes that companies like Microsoft use advertising for socially responsible purposes. Next, it covers the demand creation debate about whether advertising drives consumer needs and behaviors using the example of deodorant marketing in 1919. It also examines the shape-versus-mirror debate around the limits of advertising's influence on social trends and thinking. Finally, it lists other social responsibility issues sometimes raised regarding advertising, such as offensive content, stereotypes, and misleading claims.

1. Ch. 3-Advertising and SocietyScott DonovanMan230Chapter Presentation

2. Topics:What is advertising's role in society?

3. Demand creation debate

4. Shape-Versus-Mirror debate

5. Other Social Responsibility IssuesWhat is advertising’s role in society?Could advertising be good or bad for society?

6. Most of the time people use advertising for good purposes.Did you know?Microsoft is the top leading socially and environmentally responsible company for advertisement.

7. Demand Creation DebateDemand Creation Debate: A external message that drives people to feel a need or want.Example: DeodorantPeople didn’t use deodorants much in till about 1919

8. Oborono company targeted women