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Brand community ppt presentation


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Published in: Business, Automotive
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Brand community ppt presentation

  1. 1. Brand Community
  2. 2. What is it• A platform where both corporation and customer share content• Formed when like minded consumers identify with a particular brand, and share significant traits
  3. 3. The Audience?• Membership includes • Participants fall into – Fans of the business – Creators – Key influencers of – Critics specific segments – Spectators – Engaged employees
  4. 4. Why do they use it?• Brand – Feedback – CRM – Loyalty• Customers – Emotional – Social – Quantitative
  5. 5. Examples• Harley Davidson• Jones Soda• Nike Plus• Dell Ideastorm• Crackberry