1. Offline
A heretical view on web analytics

3. online...

4. forget online...

5. get

6. get offline...

8. the big picture

9. 250"
200"
150"
100"
50"
0"
Online sales

10. 250"
200"
150"
100"
50"
0"
Online sales
Offline sales

11. 250"
200"
150"
100"
50"
0"
Online share of total sales

12. stop reporting

13. start analyzing

14. 250"
Logistics not working ?
200"
No after sales support ?
150"
Website conversion rates ?
100"
50"
0"

15. touch points

17. why they matter

18. 100"
80"
60"
40"
20"
0"
NPS

19. 100"
New"check/
out"wizard"
80"
60"
40"
20"
0"
NPS

20. 100"
New"check/
out"wizard"
80"
60"
Op:mized"
product"
page"design"
40"
20"
0"
NPS

21. 100"
New"check/
out"wizard"
80"
Panik"
60"
Op:mized"
product"
page"design"
40"
20"
0"
NPS

22. 100"
80"
60"
40"
20"
0"
NPS

23. 100"
80"
60"
40"
20"
0"
NPS
Positive sentiment
Negative sentiment

24. Page views
Average time on site
Online sales
Browser distribution
CPC
who cares about

25. put it in context

26. Big data
Business intelligence
Data analytics
get offline

27. Thanks
Kim Berk Damsgaard, Digital Director
Pravda A/S
Fredens Torv 8
8000 Århus
T: 86 13 88 77
M: 20 73 96 81
E: kd@pravdadigital.dk