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Ramadan campaigns on social media telecom

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Report About social media campaigns telecom industry at Ramadan ( Vodafone - Mobinil - Etisalat )

Published in: Education, Technology, Business

Ramadan campaigns on social media telecom

  1. 1. Ramadan Campaigns on Social Media Telecom industry Created by : M. Ansary Mob: 0100 85 67 842
  2. 2. Social media Campaigns at Telecom. The Main Campaigns fieldThe main points :• The daily activates and posts at ( Facebook / Twitter / YouTube )• Quick evaluation ( +ve points / -ve points )• Social media feedback o @ Facebook, twitter, YouTube, Use it as a comics• Data ( collection / analysis )• Conclusion
  3. 3. Vodafone• Official FB Page: https://www.facebook.com/Vodafone.Egypt• Fawazer Ramadan (Quiz ) :Contest consists of two questions every week and the most guy who will getthe right answers for questions will win Samsung Galaxy Tab
  4. 4. Vodafone• Official Vod. Twitter account : https://twitter.com/VodafoneEgypt• Tweet Temp. and healthy tips :
  5. 5. Vodafone• Official Vod. YouTube channel : http://www.youtube.com/vodafoneegypt• There is two online ads : 1st ads : Olympic Team 2nd ads:( series ) Decor collapsed
  6. 6. Vodafone Quick evaluation +ve Points• The Prize of Ramadan Competition ( Galaxy Tablet ) is valuable and suitable prize for this segment (Facebook user )• Good replying on twitter account
  7. 7. Vodafone Quick evaluation -ve Points• Replying on Facebook comments via personal account • Tweets ( healthy tips ) more than 140 characters … cause less Re-tweet
  8. 8. VodafoneSocial media feedback ( Facebook ) 2nd ads:( series ) Decor collapsed
  9. 9. VodafoneSocial media feedback ( Twitter ) Social media feedback ( YouTube ) 1st ads : Olympic Team
  10. 10. Vodafone Social media feedbackUse it as a comic on social media ( )I think it’s a good thing for any ads. but for this Vodafone adsit didn’t use a lot
  11. 11. Mobinil• Official FB Page: https://www.facebook.com/mobinilofficial• Mainly post ( good morning followers)
  12. 12. Mobinil• Official Twitter account : https://twitter.com/mobinil• Tweets ( Arabic & English )• Re-Twteet ( followers tweets )
  13. 13. Mobinil• Official YouTube channel : • http://www.youtube.com/mobinil• They have 3 ads. And one short documentary :
  14. 14. Mobinil Quick Evaluation +ve points• Replying on around 100% of comments & mentions
  15. 15. Mobinil Quick Evaluation +ve points• Publish the full ads ay social media before TV
  16. 16. Mobinil Quick Evaluation +ve points• Tweet on special hashtag• Produce special video ( short documentary) for social media user
  17. 17. Mobinil Quick Evaluation -ve points• Few posts at Facebook( may be only one post daily )• Routine and repeat the same post ( good morning fans )
  18. 18. Mobinil Social media feedbackUse it as comic at a lot of FB pages
  19. 19. Mobinil Social media feedback ( twitter )catchy phrase : ( ) Social media feedback ( YouTube )
  20. 20. Etisalat• Official FB Page https://www.facebook.com/etisalatmisr• Official YouTube : http://www.youtube.com/Etisalatmasr• They produce videos series as special contest ( Fawazeer )
  21. 21. Etisalat• Official FB Page : https://twitter.com/EtisalatMisr• Mainly work as customer service channel ( replying on all mentions ) with friendly style
  22. 22. Etisalat• Series of ads
  23. 23. Etisalat Quick Evaluation• +ve point – Produce special video series for social media user as contest ( Fawazeer Ramadan )• -ve point – Replying on comments from two different personal account
  24. 24. Etisalat Social media feedbackCatchy phrase ( )
  25. 25. Data Collections Vod. Mobinil Etisalat FB ( million) 1.5 0.5 1 Twitter ( followers ) 148,000 34,000 60,000 YouTube views ( million) 4.1 2.7 1.2YouTube subscribers ( thousand ) 10 5.8 7.8all Ramadan ads views ( million) 1.3 1.5 0.6 the most Ramadan ads 240,000 1,500,000 130,000
  26. 26. Data Analysis• Mobinil is the lest in terms of followers, fans, subscribes• Mobinil ads the most Buzz ads ( 1,5 millions views )• One ads at Mobinil YouTube have around 55% of all channel views• YouTube Viewers at Mobinil ( 1.5 millions ) is more than double of viewers at Etistalat ( 0.6 million ) but Etisalat subscribers ( 7.8 ) more than Mobinil subscribers (5.8)
  27. 27. Conclusions• Mobinil have a perfect ads – content ( ) but they can’t use it to increase fans, followers, subscribers• So, we can say Mobinil have a good advertising campaign but it have the worst social media campaign .
  28. 28. Thank YouCreated by : Mohamed Ansary Mob : 0100 85 67 842 Mail : Ansaryyy@gmail.com

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