SlideShare a Scribd company logo
Consumers, Start-Ups &
The Future of Utilities
• Pat Tindale, CEO and Founder
• January 2105
www.stakk.iopage 2
agenda
Part I The odd couple – Start-Ups & Utilties
Part II The future of the Utility business model
the AlertMe story
www.stakk.iopage 3
An Internet of Things pioneer
2010
B2C hardware
VC funded
200 end customers in UK
2015
B2B software
Acquired by British Gas (US$100m)
>3m end customers in UK /US /NL
UX by Hive/Tech by AlertMe
began with a ‘Consumer Panel’
www.stakk.iopage 4
Noise sensor Camera ThermostatReal time
energy
monitoring
LampSmart plug
Connected products in test 2009/10
Button
3,000,000+ homes using derivative products today
we grew with our customers
www.stakk.iopage 5
A journey for the customer & the product!
2010
AlertMe
Home security
monitoring
2011
EnergySmart
Home energy
monitoring
2012
Hive
Smart
thermostats
2013
MyEnergy
Personal energy
analytics
2014
Omnia
cloud-based
IoT platform
success through partnership
www.stakk.iopage 6
Playing to each other’s strengths
‘Smart Heating’ 2012 ‘Hive’ 2015
UX & thermostat by Hive/Tech by AlertMeEverything by AlertMe
lessons learned
www.stakk.iopage 7
For Utilities
• skunk works vs VC type investment
• separate ‘digital’ business unit & C(EO) sponsor
• develop a template for partner on-boarding
For Start-ups
• product, product, product
• your company, your roadmap
• understand your role in the eco-system & optimise accordingly
www.stakk.iopage 8
agenda
Part I The odd couple – Start-Ups & Utilties
Part II The future of the Utility business model
www.stakk.iopage 9
a revolution in energy supply …
1880’s 2010’s
centralising power generation :
new ‘central stations’ aggregated
demand & supply
de-centralising power generation :
connectivity offers network efficiencies
without co-location
Pearl St Station, NY
www.stakk.iopage 10
… but not the business model
Cost
Transparency & simplicity
Control
Environment
Customer bug-bears 3 phase product evolution to solve
Digital
Hard-
ware in
loop
Soft-ware
in loop
What was liberating in 1882 is showing it’s age today
www.stakk.iopage 11
pathfinders
Digital
Simple tariffs & switch
Low overhead = cheaper
‘Agent’ positioning
P2P community energy
plan
Sharing the savings
Hardware
in loop
Pay as you Use solar
plans
Giving you control
Software
in loop
Solving customer pain points
the ‘New Utility’ model
www.stakk.iopage 12
The New
Utility
Hardware
Financing
Grid distribution & supply
Alternate supply
Install & maintain
P2P software
SAAS back-end
• Product
• Marketing
• Digital UX
• Commercial
partner eco-systemheterogeneous
customer base
Gravity shift – the future is about Service not Supply
end
www.stakk.iopage 13
As the energy value chain becomes more complex the
opportunity is to make it simpler for consumers
Make it cheaper by harnessing the zero marginal cost of
solar & the connectivity of distributed assets
Service not Supply

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Consumers, Start-Ups & the Future of Utilities

  • 1. Consumers, Start-Ups & The Future of Utilities • Pat Tindale, CEO and Founder • January 2105
  • 2. www.stakk.iopage 2 agenda Part I The odd couple – Start-Ups & Utilties Part II The future of the Utility business model
  • 3. the AlertMe story www.stakk.iopage 3 An Internet of Things pioneer 2010 B2C hardware VC funded 200 end customers in UK 2015 B2B software Acquired by British Gas (US$100m) >3m end customers in UK /US /NL UX by Hive/Tech by AlertMe
  • 4. began with a ‘Consumer Panel’ www.stakk.iopage 4 Noise sensor Camera ThermostatReal time energy monitoring LampSmart plug Connected products in test 2009/10 Button 3,000,000+ homes using derivative products today
  • 5. we grew with our customers www.stakk.iopage 5 A journey for the customer & the product! 2010 AlertMe Home security monitoring 2011 EnergySmart Home energy monitoring 2012 Hive Smart thermostats 2013 MyEnergy Personal energy analytics 2014 Omnia cloud-based IoT platform
  • 6. success through partnership www.stakk.iopage 6 Playing to each other’s strengths ‘Smart Heating’ 2012 ‘Hive’ 2015 UX & thermostat by Hive/Tech by AlertMeEverything by AlertMe
  • 7. lessons learned www.stakk.iopage 7 For Utilities • skunk works vs VC type investment • separate ‘digital’ business unit & C(EO) sponsor • develop a template for partner on-boarding For Start-ups • product, product, product • your company, your roadmap • understand your role in the eco-system & optimise accordingly
  • 8. www.stakk.iopage 8 agenda Part I The odd couple – Start-Ups & Utilties Part II The future of the Utility business model
  • 9. www.stakk.iopage 9 a revolution in energy supply … 1880’s 2010’s centralising power generation : new ‘central stations’ aggregated demand & supply de-centralising power generation : connectivity offers network efficiencies without co-location Pearl St Station, NY
  • 10. www.stakk.iopage 10 … but not the business model Cost Transparency & simplicity Control Environment Customer bug-bears 3 phase product evolution to solve Digital Hard- ware in loop Soft-ware in loop What was liberating in 1882 is showing it’s age today
  • 11. www.stakk.iopage 11 pathfinders Digital Simple tariffs & switch Low overhead = cheaper ‘Agent’ positioning P2P community energy plan Sharing the savings Hardware in loop Pay as you Use solar plans Giving you control Software in loop Solving customer pain points
  • 12. the ‘New Utility’ model www.stakk.iopage 12 The New Utility Hardware Financing Grid distribution & supply Alternate supply Install & maintain P2P software SAAS back-end • Product • Marketing • Digital UX • Commercial partner eco-systemheterogeneous customer base Gravity shift – the future is about Service not Supply
  • 13. end www.stakk.iopage 13 As the energy value chain becomes more complex the opportunity is to make it simpler for consumers Make it cheaper by harnessing the zero marginal cost of solar & the connectivity of distributed assets Service not Supply