Shopping for GOOD!
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【Grow your business as a force for GOOD!】 Shop4good is a marketplace for responsible ethical brands who support our community and treat social issues. We reshape consumption behavior from shopping for goods to shopping for GOOD.
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E-commerce in China: 618 festival report - 2021
樂You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest?
It's 618 (June 18th), here are a few insights, and if you interested in a full report about this year festival, let me know in the comments ⬇
618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
This year, besides traditional e-commerce players represented by Tmall and JD, Douyin and Kuaishou, the top2 short video platforms, also joined the game.
螺 Over 578 billion yuan of total GMV on Tmall, JD, and PDD, with 250,000 brands participating (x 2.5 more than last year)
️On Douyin, the post-00s accounted for the largest number of new users during the 618 promotion period, with a year-on-year increase of 392.1%. Young consumers’ emergence prompts brands and platforms to adjust their marketing strategies like using virtual influencers
Consumers' demand for improving the quality of life is increasing, and they are more and more accustomed to getting premium, imported, personalized, and diversified products/services on e-commerce platforms.
#china #chinamarketing #chinatrends #chinabusiness #chinaecommerce #ecommercemarketing #digitalcampaigns #digitalmarketing #jd #tmall #618 #douyin #kuaishou #ecommerce
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The male fairness cream market in India has grown substantially in recent years, from USD 20 million in 2009 to an estimated USD 50-52 million in 2011. This growth is fueled by an increasing number of Indian men seeking to lighten their skin and combat environmental damage. While the female fairness cream market grows 8-10% annually, the male segment grows much faster at 22-25% annually. Major companies are expanding their product lines and promotional activities to capitalize on this growth opportunity. Emami's Fair and Handsome dominates the market, holding an estimated 50% share initially due to early entry and association with a celebrity brand ambassador.
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This document outlines a plan to start a sustainable business called We Beat The Mountain that would manufacture and sell products made from recycled materials, such as tires. The business would target environmentally and socially conscious consumers between ages 20-40 globally. Products would be of high quality, durable design and sold through an online store as well as partnerships with related industries. Initial product plans focus on selling recycled tire suitcases to tap into the $18 billion annual luggage market. Sales projections estimate selling between 3,000-10,000 suitcases in the first year, scaling up to 7,500-20,000 units by the third year.
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The US cosmetics market grew for the fourth consecutive year in 2013, reaching over $41 billion in sales. Makeup and skincare performed strongly, while the nail polish category suffered. Facial skincare sales were boosted by products like oils, serums, and eye creams. More consumers are waiting for discounts before purchasing beauty products in the UK. Bold color makeup is expected to be popular in 2014, especially among younger women.
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Sephora is a global beauty retailer founded in France in 1970 that operates over 2,300 stores worldwide generating $4 billion in revenue. It targets higher-income women and uses social media like Facebook, Instagram, YouTube and Twitter to engage over 20 million followers total. Sephora's head of marketing says they aim to cater to both experienced beauty enthusiasts and new customers just starting their journey. The company integrates retail and digital marketing by using shopper data to improve the customer experience across channels. Sephora also employs reward marketing with tiers like VIB Rouge to acquire and retain loyal customers through aspirational perks.
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E-commerce in China: 618 festival report - 2021
樂You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest?
It's 618 (June 18th), here are a few insights, and if you interested in a full report about this year festival, let me know in the comments ⬇
618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
This year, besides traditional e-commerce players represented by Tmall and JD, Douyin and Kuaishou, the top2 short video platforms, also joined the game.
螺 Over 578 billion yuan of total GMV on Tmall, JD, and PDD, with 250,000 brands participating (x 2.5 more than last year)
️On Douyin, the post-00s accounted for the largest number of new users during the 618 promotion period, with a year-on-year increase of 392.1%. Young consumers’ emergence prompts brands and platforms to adjust their marketing strategies like using virtual influencers
Consumers' demand for improving the quality of life is increasing, and they are more and more accustomed to getting premium, imported, personalized, and diversified products/services on e-commerce platforms.
#china #chinamarketing #chinatrends #chinabusiness #chinaecommerce #ecommercemarketing #digitalcampaigns #digitalmarketing #jd #tmall #618 #douyin #kuaishou #ecommerce
5 Big Brand Decisions UK 2018
The big decisions for brands that want to win in the UK this year
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.
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Get in touch for a copy // a coffee
From Me To We: The Rise Of The Purpose-led Brand
This document discusses the rise of purpose-led brands and how companies are increasingly focusing on their social purpose to gain a competitive advantage. Some key points:
- Customers now consider a brand's values and what it stands for, not just product/price. 62% want companies to take a stand on issues like sustainability.
- Companies with a clear social purpose aligned with customer beliefs can build more authentic relationships moving from "give me what I want" to "support what we believe in."
- Purpose provides differentiation when quality and experience are expected. It also boosts trust and protects brands from incidents that damage trust.
- Activating purpose requires understanding factors like geography, industry, brand maturity and involving
18. sales promotion
The male fairness cream market in India has grown substantially in recent years, from USD 20 million in 2009 to an estimated USD 50-52 million in 2011. This growth is fueled by an increasing number of Indian men seeking to lighten their skin and combat environmental damage. While the female fairness cream market grows 8-10% annually, the male segment grows much faster at 22-25% annually. Major companies are expanding their product lines and promotional activities to capitalize on this growth opportunity. Emami's Fair and Handsome dominates the market, holding an estimated 50% share initially due to early entry and association with a celebrity brand ambassador.
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This document outlines a plan to start a sustainable business called We Beat The Mountain that would manufacture and sell products made from recycled materials, such as tires. The business would target environmentally and socially conscious consumers between ages 20-40 globally. Products would be of high quality, durable design and sold through an online store as well as partnerships with related industries. Initial product plans focus on selling recycled tire suitcases to tap into the $18 billion annual luggage market. Sales projections estimate selling between 3,000-10,000 suitcases in the first year, scaling up to 7,500-20,000 units by the third year.
BWC 18 Take Note
The US cosmetics market grew for the fourth consecutive year in 2013, reaching over $41 billion in sales. Makeup and skincare performed strongly, while the nail polish category suffered. Facial skincare sales were boosted by products like oils, serums, and eye creams. More consumers are waiting for discounts before purchasing beauty products in the UK. Bold color makeup is expected to be popular in 2014, especially among younger women.
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Sephora is a global beauty retailer founded in France in 1970 that operates over 2,300 stores worldwide generating $4 billion in revenue. It targets higher-income women and uses social media like Facebook, Instagram, YouTube and Twitter to engage over 20 million followers total. Sephora's head of marketing says they aim to cater to both experienced beauty enthusiasts and new customers just starting their journey. The company integrates retail and digital marketing by using shopper data to improve the customer experience across channels. Sephora also employs reward marketing with tiers like VIB Rouge to acquire and retain loyal customers through aspirational perks.
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The document analyzes social media data from the 2014 FIFA World Cup to determine which brands benefited the most. Nike and Beats by Dre had the most social mentions, despite not being official sponsors. Adidas, as an official sponsor, focused on great content and the hashtag #AllIn, winning more conversations than other sponsors. Both Nike and Adidas saw over 150% growth in social media followers following the World Cup. Adidas reported record football sales of €2 billion and more jersey sales, showing the social media success translated to business results.
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can help you go international with less effort. For more info: www.pitneybowes.com
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More information on our landing page on (https://www.pitneybowes.com/us/ecommerce-study.html), where you will find local contact persons, an interactive map as well as a press release summing up the core results of the study.
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1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
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China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
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This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
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The document summarizes research on the men's grooming market globally and in Vietnam. It finds that the global men's grooming market has grown significantly from 2012 to 2020. In Asia, the top grooming products used by men are blades/razors, shampoo, bar soap, skincare, and shower gel. While most Vietnamese men feel taking care of one's looks is embarrassing, research shows the market is growing rapidly and 60% of Vietnamese men feel a need for men's grooming products. The document recommends companies found new brands exclusively for men or extend existing brands into the Vietnamese men's grooming market due to its potential for growth.
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The document discusses the men's grooming market. It identifies the target age group as males aged 24-54 and discusses current products like deodorants, shaving products, and hair care. It also outlines key players like Unilever, Procter & Gamble, and Combe, Inc. The document concludes that the men's grooming market grew 18% from 2007-2012 and is projected to continue growing 6% through 2017, driven by products for older males and Hispanic populations.
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China's cosmetics market grew 13.3% in 2013, a slower rate than the previous year. Skin care and hair care products make up over half of sales. Department stores and hypermarkets were previously major sales channels but are declining, while health/beauty stores and online retailing are growing. Foreign brands still dominate the market, with L'Oreal, P&G and Shiseido comprising over 30% of sales. Some foreign brands are exiting China to focus on core brands.
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The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
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This document provides background information on Drunk Elephant's 2021 integrated marketing campaign. It includes a SWOT analysis, customer and target market profiles, objectives and strategies. The target market is millennial activists aged 23-38 who care about environmental and ethical issues. Objectives are to boost relevance to millennials, increase web traffic and social media following. Strategies include redesigning the website and social media accounts, creating a skin care blog, and subscription savings programs. The creative strategy focuses on protecting both skin and the environment. Promotional strategies include Instagram, TikTok, and magazine advertisements.
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Shopping for GOOD!
- 1. Shogo Uenaka Team Trailblazers Grow your business as a force for GOOD!
- 2. Reshaping consumption behavior from shopping for goods to shopping for GOOD!
- 3. Company Purpose Shop4good is a marketplace for responsible ethical brands who support our community and treat social issues. We reshape consumption behavior from shopping for goods to shopping for GOOD. WHY What How We empower ethical brands (1) Transparency (2) Accountability (3) Fundraising Consumers are increasingly demanding of the brands they buy from. However, 69% of businesses still have no visibility into their supply chains.
- 4. Problem Consumer values has been changing. 88% of consumers want brands to help them to improve their social and environmental footprint. However, 69% of businesses still have no visibility into their supply chains
- 5. Solution Solutions BLOCKCHAIN ・Transparency ・Accountability FUNDING ・crowdfunding ・Human connection Customer Brand Social issues ETHICAL MARKETPLACE We empower ethical brands by integrating blockchain and crowdfunding that is focused on empowering sustainability by enabling brands to share their impact data as well as funding. Shop with confident Fund & Grow Treat it by business
- 6. Why Now Its a Tipping Point NOW Baby Boomers 1945 1960 Generation X 1961 1980 Millennials 1981 1997 Generation Z 1998 2016 People are willing to spend more money on something if its ethically sourced or has an environmental benefit Young people have purchased or would consider purchasing a product from a brand to show support for the issue that the brand supports.
- 7. Study PURCHASINGS DESICION Up until recently, a brand belonged to the company that invested in shaping, growing and monetizing it. This is no longer the case and brands are now community property belonging to shareholders, employees and customers.
- 8. Market Size The global Ethical Fashion market is expected to decline from $6.35 billion in 2019 and to $6.14 billion in 2020 at a compound annual growth rate (CAGR) of -3.24%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and reach $8.25 billion in 2023 at CAGR of 10.33%. Ethical Market Size（Fashion） $6.35 B $10 billion $0 2019 $6.14 B 2020 COVID-19 -3.24% $8.25 B 2023 10.33% 368 billion Apparel market in the U.S 2019
- 9. Competition DoneGood Curated e-commerce Shop Social Good Shop Social Good Blog Raised $3.73 Million Invested by Draper Fisher Jurvetson SOCIAL GOODS Curated e-commerce GoodGuide Rating
- 11. Business Model Choose Social Issues Crowdfunding （Pre-order） Shop With Confidence Brand Customer 4% Commission 1% Donate NPO Blockchain & Crowdfunding
- 12. Finance Angel Round Looking for $100K Blockchain development