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Watson’s
Behaviorism Theory
By: Nikki Deocampo
What is Behaviorism Theory?
• Behaviorism theory is a psychological theory that
emphasizes observable behaviors over mental processes as
the primary subject of study.
• It suggests that human behavior can be explained by
environmental factors alone and that people’s patterns of
behavior are largely determined by their past experiences.
• Behaviorism also focuses on how certain stimuli or events
can elicit specific responses or behaviors.
• This theory has been used to develop treatments for various
mental health conditions, including anxiety disorders and
addictions, through methods like classical and operant
conditioning.
Origin of the Theory
• Happened after World War I
• During the roaring 20’s
• Flapper era
• Large social hierarchy
• During the time where
children should be seen
but not heard
“Give me a dozen healthy
infants, well-formed, and my
own specified world to bring
them up in and I’ll guarantee to
take anyone at random and
train him to become any type of
specialist I might select –
doctor, lawyer, artist, merchant-
chief and, yes, even beggar-
man and thief, regardless of his
talents, penchants, tendencies,
abilities, vocations, and race of
his ancestors. “
-Famous quote of John B. Watson
Aspects of Watson’s theory
• He opposed mentalistic
concepts.
• He used contiguity to
explain learning
• He considered emotion to be just
another example of classical
conditioning.
• He rejected the notion of individual
differences.
• One of Watson's most well-known contributions was
the "Little Albert" experiment, which demonstrated
classical conditioning.
• In this study, Watson conditioned a child to fear a
white rat by associating its appearance with a loud
noise.
• This experiment showed that people can learn
emotional responses to previously neutral stimuli
through association.
• Watson also emphasized the importance of
reinforcement in shaping behaviors. He believed that
positive reinforcement increases the likelihood of
repeating desired behaviors, while punishment
decreases it.
John Watson’s Contribution to
B e h a v i o r i s m T h e o r y
Little Albert
Experiment
Stages in Classical Conditioning of
Watson
The next time Albert was
exposed the rat, Watson
made a loud noise by
hitting a metal pipe with a
hammer.
During Conditioning:
Naturally, the child began to cry
after hearing the loud noise.
After repeatedly pairing the
white rat with the loud noise,
Albert began to cry simply after
seeing the rat.
After Conditioning:
The boy initially showed
no fear of any of the
objects he was shown.
Before Conditioning:
Elements of Classical Conditioning
Neutral Stimulus:
The white rat
Unconditioned Stimulus:
The loud noise
Unconditioned Response:
Fear
Conditioned Stimulus:
The white rat
Conditioned Response:
Fear
Contributions
to Society
Found a new way for parents to raise their
children
√ By Molding their behavior using Watson’s theory
Also gave moral boundaries to experiments
√ Testing on children, cruelty, ethics, etc.
Example: children do something bad, they get
spanked
√ Taught the children to not do anything bad or
they would be punished
THANK YOU!

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WATSON'S THEORY.pptx

  • 2. What is Behaviorism Theory? • Behaviorism theory is a psychological theory that emphasizes observable behaviors over mental processes as the primary subject of study. • It suggests that human behavior can be explained by environmental factors alone and that people’s patterns of behavior are largely determined by their past experiences. • Behaviorism also focuses on how certain stimuli or events can elicit specific responses or behaviors. • This theory has been used to develop treatments for various mental health conditions, including anxiety disorders and addictions, through methods like classical and operant conditioning.
  • 3. Origin of the Theory • Happened after World War I • During the roaring 20’s • Flapper era • Large social hierarchy • During the time where children should be seen but not heard
  • 4. “Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I’ll guarantee to take anyone at random and train him to become any type of specialist I might select – doctor, lawyer, artist, merchant- chief and, yes, even beggar- man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors. “ -Famous quote of John B. Watson
  • 5. Aspects of Watson’s theory • He opposed mentalistic concepts. • He used contiguity to explain learning • He considered emotion to be just another example of classical conditioning. • He rejected the notion of individual differences.
  • 6. • One of Watson's most well-known contributions was the "Little Albert" experiment, which demonstrated classical conditioning. • In this study, Watson conditioned a child to fear a white rat by associating its appearance with a loud noise. • This experiment showed that people can learn emotional responses to previously neutral stimuli through association. • Watson also emphasized the importance of reinforcement in shaping behaviors. He believed that positive reinforcement increases the likelihood of repeating desired behaviors, while punishment decreases it. John Watson’s Contribution to B e h a v i o r i s m T h e o r y Little Albert Experiment
  • 7. Stages in Classical Conditioning of Watson The next time Albert was exposed the rat, Watson made a loud noise by hitting a metal pipe with a hammer. During Conditioning: Naturally, the child began to cry after hearing the loud noise. After repeatedly pairing the white rat with the loud noise, Albert began to cry simply after seeing the rat. After Conditioning: The boy initially showed no fear of any of the objects he was shown. Before Conditioning:
  • 8. Elements of Classical Conditioning Neutral Stimulus: The white rat Unconditioned Stimulus: The loud noise Unconditioned Response: Fear Conditioned Stimulus: The white rat Conditioned Response: Fear
  • 9. Contributions to Society Found a new way for parents to raise their children √ By Molding their behavior using Watson’s theory Also gave moral boundaries to experiments √ Testing on children, cruelty, ethics, etc. Example: children do something bad, they get spanked √ Taught the children to not do anything bad or they would be punished