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IBM Watson
Analytics
© IBM 2015 2#WatsonAnalytics
Technology has changed expectations
Our work and
personal lives have
blurred
It’s an
“always-on”
world
A Do-It-Yourself
mentality
prevails
© IBM 2015 3#WatsonAnalytics
Leveraging analytics still faces many obstacles
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute for Business Value study. Copyright © Massachusetts Institute of Technology
have a limited
understanding of how
to use analytics
38%
Self-service analytics and
expectations to drive better
data-driven decisions are
rising
of the time is spend
on data preparation80%
Making decisions rapidly is
no longer a goal; it’s an
imperative
find it difficult to
get data24%
Access to required
data sources is critical while
maintaining governance
standards
© IBM 2015 4#WatsonAnalytics
Even a simple analytics project has multiple steps
and people
Data
Access
Data
Preparation
Analysis
Validation
Collaboration
Reporting
Data Scientists
and Statisticians
Business Users
ITBusiness
Analysts
© IBM 2015 5#WatsonAnalytics
And it’s rarely a straightforward process
Data
Access
Data
Preparation
Analysis
Validation
Collaboration
Reporting
Data Scientists
and Statisticians
Business Users
ITBusiness
Analysts
© IBM 2015 6#WatsonAnalytics
IBM Watson Analytics
Think Ahead
Tell a Story
Understand Your
Business
Get Better Data
Mobile Ready Secure
Embedded information
services provide data
access and refinement
Automated intelligence
accelerates your ability to
answer questions
Predictive analytics reveals
insights and opportunities
Visualizations support your
decisions and
communicate results
Put analytics in the hands of a broad range of users
Make data access and refinement easier
Deliver through the cloud for agility and speed
© IBM 2015 7#WatsonAnalytics
IBM Watson Analytics
Business Users Business Analysts Data Scientists IT
Self-sufficient analytics for business users and experts alike
© IBM 2015 8#WatsonAnalytics
Marketing
Campaign
Planning
and ROI
Analytics can make a difference in many ways
Sales
Customer
Retention
Finance
Prioritizing
Accounts
Receivable
IT
Helpdesk
Case
Analysis
Operations
Warranty
Analysis
HR
Identifying
and Retaining
Key
Employees
© IBM 2015 9#WatsonAnalytics
IBM Watson Analytics
Natural
language
dialogue
Key business
driver insights
Quick start
intuitive
interface
Dashboard
and
storytelling
authoring
Easy data upload
and search
capabilities
© IBM 2015 10#WatsonAnalytics
Ask mew
questions about
your data using
natural language
Automatically
provides new
insights about
your data
IBM Watson Analytics - Explore
Select and dive
deeper into
explorations
© IBM 2015 11#WatsonAnalytics
Ask questions about
your data using
natural language
IBM Watson Analytics - Explore
Click on the new
insights provided by
Watson Analytics
and explore the
results Add in data points
and see things
differently using
the visualization
menu, data filters,
color pallets and
more
Share images with
your peers, or email
it to your team
© IBM 2015 12#WatsonAnalytics
Additional insights
discovered for you
Pin your results for
use in dashboards
and storytelling
Automated data
visualizations
Identified
predictors of
your target
analysis
IBM Watson Analytics - Predict
© IBM 2015 13#WatsonAnalytics
IBM Watson Analytics - Predict
Additional tabs
for further
predictive
insights
Pinning for
dashboard and
storytelling
Top decision
rule determined
for highest
percentage of
Wins
© IBM 2015 14#WatsonAnalytics
IBM Watson Analytics – Assemble
Include graphics,
corporate logos and
more to personalize
your view
Create dashboards
and infographics
from your pinned
objects
Select from a
wide array of
templates and
color schemes
© IBM 2015 15#WatsonAnalytics
IBM Watson Analytics
Be Brilliant!
Single Analytics Experience
Fully Automated Intelligence
Natural Language Dialogue
Guided Analytic Discovery
Visit WatsonAnalytics.com
and get started for free
© IBM 2015 16#WatsonAnalytics
Cognitive technology - Applying IBM Watson capabilities to business analytics
Watson Analytics
An application built from and contributing to the Watson ecosystem
A unified, self-sufficient analytics platform of services for business users
Ability to automate powerful analytics and accelerate human analysis and
deeper insights in data
Focused on determining the analytic or predictive relationships in
structured data from both internal and external perspectives of your
business
Understands the language of analytics and the type of analysis that the
user needs to perform
Watson
A platform of cognitive capabilities used to build new cognitive
applications
Creates a new partnership between people and computers
Ability to enhance, scale and accelerate human expertise
Unstructured data based on vast amounts of information
Focused on deep NLP to understand the connections, associations and
relations within vast amounts of unstructured information
Trained by interrogators on specific domain content knowledge
Common traits
Watson Explorer – indexing data for search
Natural language processing – for speech and dictionary services
Hypothesis generation- for data understanding and confidence levels
Data visualization – for illustrating insights, derived from RAVE
© IBM 2015 17#WatsonAnalytics
Learn more at
WatsonAnalytics.com
© IBM 2015 18#WatsonAnalytics
Demonstration
© IBM 2015 19#WatsonAnalytics
Legal Disclaimer
o © IBM Corporation 2015. All Rights Reserved.
o The information contained in this publication is provided for informational purposes only. While efforts were made to verify the
completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind,
express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to
change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related
to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of,
creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the
applicable license agreement governing the use of IBM software.
o References in this presentation to IBM products, programs, or services do not imply that they will be available in all
countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at
any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment
to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the
effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other
results.

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Watson Analytics - Специалист по обработке данных "в коробке"

  • 2. © IBM 2015 2#WatsonAnalytics Technology has changed expectations Our work and personal lives have blurred It’s an “always-on” world A Do-It-Yourself mentality prevails
  • 3. © IBM 2015 3#WatsonAnalytics Leveraging analytics still faces many obstacles Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute for Business Value study. Copyright © Massachusetts Institute of Technology have a limited understanding of how to use analytics 38% Self-service analytics and expectations to drive better data-driven decisions are rising of the time is spend on data preparation80% Making decisions rapidly is no longer a goal; it’s an imperative find it difficult to get data24% Access to required data sources is critical while maintaining governance standards
  • 4. © IBM 2015 4#WatsonAnalytics Even a simple analytics project has multiple steps and people Data Access Data Preparation Analysis Validation Collaboration Reporting Data Scientists and Statisticians Business Users ITBusiness Analysts
  • 5. © IBM 2015 5#WatsonAnalytics And it’s rarely a straightforward process Data Access Data Preparation Analysis Validation Collaboration Reporting Data Scientists and Statisticians Business Users ITBusiness Analysts
  • 6. © IBM 2015 6#WatsonAnalytics IBM Watson Analytics Think Ahead Tell a Story Understand Your Business Get Better Data Mobile Ready Secure Embedded information services provide data access and refinement Automated intelligence accelerates your ability to answer questions Predictive analytics reveals insights and opportunities Visualizations support your decisions and communicate results Put analytics in the hands of a broad range of users Make data access and refinement easier Deliver through the cloud for agility and speed
  • 7. © IBM 2015 7#WatsonAnalytics IBM Watson Analytics Business Users Business Analysts Data Scientists IT Self-sufficient analytics for business users and experts alike
  • 8. © IBM 2015 8#WatsonAnalytics Marketing Campaign Planning and ROI Analytics can make a difference in many ways Sales Customer Retention Finance Prioritizing Accounts Receivable IT Helpdesk Case Analysis Operations Warranty Analysis HR Identifying and Retaining Key Employees
  • 9. © IBM 2015 9#WatsonAnalytics IBM Watson Analytics Natural language dialogue Key business driver insights Quick start intuitive interface Dashboard and storytelling authoring Easy data upload and search capabilities
  • 10. © IBM 2015 10#WatsonAnalytics Ask mew questions about your data using natural language Automatically provides new insights about your data IBM Watson Analytics - Explore Select and dive deeper into explorations
  • 11. © IBM 2015 11#WatsonAnalytics Ask questions about your data using natural language IBM Watson Analytics - Explore Click on the new insights provided by Watson Analytics and explore the results Add in data points and see things differently using the visualization menu, data filters, color pallets and more Share images with your peers, or email it to your team
  • 12. © IBM 2015 12#WatsonAnalytics Additional insights discovered for you Pin your results for use in dashboards and storytelling Automated data visualizations Identified predictors of your target analysis IBM Watson Analytics - Predict
  • 13. © IBM 2015 13#WatsonAnalytics IBM Watson Analytics - Predict Additional tabs for further predictive insights Pinning for dashboard and storytelling Top decision rule determined for highest percentage of Wins
  • 14. © IBM 2015 14#WatsonAnalytics IBM Watson Analytics – Assemble Include graphics, corporate logos and more to personalize your view Create dashboards and infographics from your pinned objects Select from a wide array of templates and color schemes
  • 15. © IBM 2015 15#WatsonAnalytics IBM Watson Analytics Be Brilliant! Single Analytics Experience Fully Automated Intelligence Natural Language Dialogue Guided Analytic Discovery Visit WatsonAnalytics.com and get started for free
  • 16. © IBM 2015 16#WatsonAnalytics Cognitive technology - Applying IBM Watson capabilities to business analytics Watson Analytics An application built from and contributing to the Watson ecosystem A unified, self-sufficient analytics platform of services for business users Ability to automate powerful analytics and accelerate human analysis and deeper insights in data Focused on determining the analytic or predictive relationships in structured data from both internal and external perspectives of your business Understands the language of analytics and the type of analysis that the user needs to perform Watson A platform of cognitive capabilities used to build new cognitive applications Creates a new partnership between people and computers Ability to enhance, scale and accelerate human expertise Unstructured data based on vast amounts of information Focused on deep NLP to understand the connections, associations and relations within vast amounts of unstructured information Trained by interrogators on specific domain content knowledge Common traits Watson Explorer – indexing data for search Natural language processing – for speech and dictionary services Hypothesis generation- for data understanding and confidence levels Data visualization – for illustrating insights, derived from RAVE
  • 17. © IBM 2015 17#WatsonAnalytics Learn more at WatsonAnalytics.com
  • 18. © IBM 2015 18#WatsonAnalytics Demonstration
  • 19. © IBM 2015 19#WatsonAnalytics Legal Disclaimer o © IBM Corporation 2015. All Rights Reserved. o The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. o References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.