This document summarizes a presentation about effective water communications. It discusses how Americans prioritize clean water according to polls. It also mentions exercises and Q&A sessions that are part of the presentation, which promotes a method called "Water Words That Work" to make water communications more impactful. The presentation addresses what the "X Factor" is that motivates environmentally-conscious actions and voting.

1. This presentation is released under a
Creative Commons 3.0 license. For
more information:
http://creativecommons.org/licenses/by-nc-sa/3.0/us/

2. Water Words That Work
Make a Splash With Your Communications
Eric Eckl
7/23/2008

3. Water is a high priority for
Americans
Gallup Poll, 2008

4. Water is a high priority for Virginians

5. Water is a high priority for Kentuckians

6. Water Still Tops Global Warming!

7. Before Lunch
• Good News: Americans care a lot about clean
water
• The Action X Factor
• Communications Examples: Theirs and Ours
• Changing With the Times
• The Water Words That Work Method
• Q