SlideShare a Scribd company logo
by Docabout Association in collaboration with Green Soldiers and
        the support of Viaggiaconcarlo by Himalayan Trailfinder
TRAVEL IS DISCOVERY

Travellers explore the world, searching for new cultures
 and places to discover in a restless pursuit for natural
    wonders to behold and people to connect with.
DISCOVERING MEANS UNVEILING THE TRUTH

Any place, however touristic, holds another aspect of reality:
  plastic caps, cups and bags, dead batteries, cigarettes
              packs, empty cans, and so on...

   Mountains, deserts and beaches full of garbage, ruin
               landscapes and our culture
IN NEPAL ACTION IS TAKING PLACE

 The Nepalese tour operator Himalayan Trailfinder and the
  Italian Viaggiaconcarlo, organise trekking trips and they
        launched the idea to involve tourists and local
communities in waste collection programs in Nepal. This is
          how the Green Soldiers movement started.




                   http://green-soldiers.org/
“DAWN OF GS”
                https://vimeo.com/55594772




Today the Green Soldiers are a community that is naturally and steadily
 growing by recruiting volunteers who clean the environment in order to
              preserve their natural and cultural heritage.
NUMBERS OF CHANGE

In a few months of work, the Green Soldiers movement
managed to:
- organize 19 waste collection campaigns;
- involve more than 250 volunteers among tourists and
locals;
- gather 1800 kg of non organic waste.


Their activism aims at promoting conscious change. Before being a practice for
    the appreciation of the environment, this is a spiritual and inner process
Green Soldiers community
Green Soldiers community
CHANGING OURSELVES, THROUGH GARBAGE

Basic garbage collection pushed the Green Soldiers to go
  further, that is to launch a message to the international
      community. together with the Buddhist monks of
 Swayambhunath Moastery, they will design and build a
                    Mandala made of waste


This Mandala will be big enough to be visible on Google Earth...
“IF YOU CHANGE INSIDE”
           https://vimeo.com/55594773




An inner and outer sample change led by practice...
Waste Mandala aims at spreading a message of change
GOALS OF THE DOCUMENTARY

- Tell the story of the Green Soldiers community and document their activism.

- Spread the message that only by taking action it is possible to produce change;

- present the Mandala-making experience as a physical and spiritual practice
leading to change;

- raise awareness among citizens and tourists, encouraging them to travel
responsibly.
COMMUNICATION STRATEGY
The Green Soldiers community came into being in Nepal, but it is growing
in the web too. Waste mandala project, at the beginning, will just tell their
story, and then will become a case history, by focusing on their spirit of
change and their action.

Docabout will build a network of partners: environmental organisations,
companies in the green economy industry, sport brands, Buddhist
associations, waste management agencies etc.

The film will be screened at international environmental festivals, at events
organised within environmental campaigns and at events focused on
these issues. In addition, it will be available for acquisitions and
broadcast by TV channels.
COMMUNICATION TOOLS
- www.wastemandala.com will be the main platform to promote the documentary and
 spread the communication campaign;

- International press offices activities in the press and on blogs;

- Waste Mandala Facebook profile linked to fun page Green Soldiers;

- Waste Mandala Youtube channel linked to YT gsnepal2012;

- baner campaign.
http://www.wastemandala.com
FOLLOW UP
The folow- up of the project will be structured in an international web campaign
called BSide. We’ll involve photographers, videomakers, users, by asking them to
share contents, photos, videos of their trips or places where they live , to show the
hidden face of the reality.

These photos and videos will show a double scenario: on the one hand beautiful
places and on the other waste, garbage and dumps.
These contents will be published on a map based social platform, studied to gather
users’ contents and comments.

Waste Mandala will become a case history risen from the web and ready to suggest
the creation of a distinct symbol.
BSIDE POST CARD
SORT WASTE AND FUNDS (1)
Everybody can help in making Waste Mandala real: sponsors, users...

Docabout is looking for:

- big sponsors who can invest iin the project by providing know-how,
equipment or financial aid

- users who can support the crowdfunding campaign
SORT WASTE AND FUNDS (2)
Sponsors will be involved in the creative process. We can offer dedicated
shooting sequences (realized on the documentary set) to be delivered to
each sponsor, to underline the brand social and ethic identity

They will be highlighted in these contexts:

- Opening and ending credits of the documentary;
- national and international press book;
- logo on wastemandala.com;
- Waste Mandala Facebook profile;
- Waste Mandala Youtube channel;
- Banner campaign on partners’ website.
SORT WASTE AND FUNDS (3)
International followers will be able to support the project through the
crowdfunding campaign, and they will receive a copy of the documentary and a
mention in the documentary credits.

By purchasing a trip with Viaggiaconcarlo and HimalayanTrailfinder, official
partners of the project, travellers could choose to allocate a fee to the Waste
Mandala project.



                        https://vimeo.com/54535198
“Change has to be achieved step by step, but through movement”

                       Ronald Dworkin
THANK YOU!




wastemandala@gmail.com

info.docabout@gmail.com

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Wastemandala Presentation

  • 1. by Docabout Association in collaboration with Green Soldiers and the support of Viaggiaconcarlo by Himalayan Trailfinder
  • 2. TRAVEL IS DISCOVERY Travellers explore the world, searching for new cultures and places to discover in a restless pursuit for natural wonders to behold and people to connect with.
  • 3.
  • 4.
  • 5.
  • 6. DISCOVERING MEANS UNVEILING THE TRUTH Any place, however touristic, holds another aspect of reality: plastic caps, cups and bags, dead batteries, cigarettes packs, empty cans, and so on... Mountains, deserts and beaches full of garbage, ruin landscapes and our culture
  • 7.
  • 8.
  • 9. IN NEPAL ACTION IS TAKING PLACE The Nepalese tour operator Himalayan Trailfinder and the Italian Viaggiaconcarlo, organise trekking trips and they launched the idea to involve tourists and local communities in waste collection programs in Nepal. This is how the Green Soldiers movement started. http://green-soldiers.org/
  • 10. “DAWN OF GS” https://vimeo.com/55594772 Today the Green Soldiers are a community that is naturally and steadily growing by recruiting volunteers who clean the environment in order to preserve their natural and cultural heritage.
  • 11.
  • 12. NUMBERS OF CHANGE In a few months of work, the Green Soldiers movement managed to: - organize 19 waste collection campaigns; - involve more than 250 volunteers among tourists and locals; - gather 1800 kg of non organic waste. Their activism aims at promoting conscious change. Before being a practice for the appreciation of the environment, this is a spiritual and inner process
  • 15. CHANGING OURSELVES, THROUGH GARBAGE Basic garbage collection pushed the Green Soldiers to go further, that is to launch a message to the international community. together with the Buddhist monks of Swayambhunath Moastery, they will design and build a Mandala made of waste This Mandala will be big enough to be visible on Google Earth...
  • 16. “IF YOU CHANGE INSIDE” https://vimeo.com/55594773 An inner and outer sample change led by practice...
  • 17.
  • 18. Waste Mandala aims at spreading a message of change
  • 19. GOALS OF THE DOCUMENTARY - Tell the story of the Green Soldiers community and document their activism. - Spread the message that only by taking action it is possible to produce change; - present the Mandala-making experience as a physical and spiritual practice leading to change; - raise awareness among citizens and tourists, encouraging them to travel responsibly.
  • 20. COMMUNICATION STRATEGY The Green Soldiers community came into being in Nepal, but it is growing in the web too. Waste mandala project, at the beginning, will just tell their story, and then will become a case history, by focusing on their spirit of change and their action. Docabout will build a network of partners: environmental organisations, companies in the green economy industry, sport brands, Buddhist associations, waste management agencies etc. The film will be screened at international environmental festivals, at events organised within environmental campaigns and at events focused on these issues. In addition, it will be available for acquisitions and broadcast by TV channels.
  • 21. COMMUNICATION TOOLS - www.wastemandala.com will be the main platform to promote the documentary and spread the communication campaign; - International press offices activities in the press and on blogs; - Waste Mandala Facebook profile linked to fun page Green Soldiers; - Waste Mandala Youtube channel linked to YT gsnepal2012; - baner campaign.
  • 23. FOLLOW UP The folow- up of the project will be structured in an international web campaign called BSide. We’ll involve photographers, videomakers, users, by asking them to share contents, photos, videos of their trips or places where they live , to show the hidden face of the reality. These photos and videos will show a double scenario: on the one hand beautiful places and on the other waste, garbage and dumps. These contents will be published on a map based social platform, studied to gather users’ contents and comments. Waste Mandala will become a case history risen from the web and ready to suggest the creation of a distinct symbol.
  • 25. SORT WASTE AND FUNDS (1) Everybody can help in making Waste Mandala real: sponsors, users... Docabout is looking for: - big sponsors who can invest iin the project by providing know-how, equipment or financial aid - users who can support the crowdfunding campaign
  • 26. SORT WASTE AND FUNDS (2) Sponsors will be involved in the creative process. We can offer dedicated shooting sequences (realized on the documentary set) to be delivered to each sponsor, to underline the brand social and ethic identity They will be highlighted in these contexts: - Opening and ending credits of the documentary; - national and international press book; - logo on wastemandala.com; - Waste Mandala Facebook profile; - Waste Mandala Youtube channel; - Banner campaign on partners’ website.
  • 27. SORT WASTE AND FUNDS (3) International followers will be able to support the project through the crowdfunding campaign, and they will receive a copy of the documentary and a mention in the documentary credits. By purchasing a trip with Viaggiaconcarlo and HimalayanTrailfinder, official partners of the project, travellers could choose to allocate a fee to the Waste Mandala project. https://vimeo.com/54535198
  • 28. “Change has to be achieved step by step, but through movement” Ronald Dworkin