Presentación de Wendy Brawer, fundadora de Open Green Map, en la jornada ¿Cómo mitigar el impacto del turismo masivo en Barcelona?

1. Responsible, Creative
and Enriching Tourism
…

2. Local NYC Green Map projects since 1992

3. Locally made Green Maps highlight natural, cultural, social innovation
and green living sites using Green Map System’s global icons and
tools
854 cities in 65 countries are involved

4. Every project uses Green Map’s award-winning icons to
identify, promote and link thousands of assets and challenges
multi-lingual posters at GreenMap.org/icons
Barcelona’s Farmers & Robeson US’s
Sun Factory Artisans Market kayak tours
Yogyakarta ID’s Breda NL’s Fuel
Geologic Feature Eco Center Alternatives

5. Led by community groups, NGOs, schools, enterprises, tourism
and city agencies, each in their own way

6. Our office supports direct participation with adaptable
tools and best practices, helping each achieve their goals
Icons, Guides, Infrastructure, Multimedia Resources, Archives,
Strategic Consulting, Workshops, Event Support and more

7. Green Map projects have produced cultural events,
workshops, tours, site markers, performances, videos and
more

8. Selected Awards
10 Days of Climate Action 2012 Open Green Map’s
Victor J Papanek Social Design Award 2011 awards
Treehugger Best of Green
US National 2011
Sustainability Award:
New Communications Tools Living Labs Global 2010
United Nations Global Best Practices 100 INDEX Awards Finalist 2009
Cause / Affect
The Tech Awards Laureate
Tele Atlas Maps in Apps
Spirit of the Land - Salt Lake City Olympics
NetSquared
EXPO 2000 Project Award the World We Media Pitch It

9. Open Green Map is our interactive social mapping platform – it’s
used online, on mobile phones and as embedded maps using
widgets
30,000 sites
330 maps
37 countries
New

10. Our set of icons brands inviting and practical sites for tourists.
The set is used as an ‘inventory tool’ by Mapmakers
Eco Spiritual Site Landmark Dining Historical Feature
Memorial
EcoTourism Resource Park Green Enterprise
WC

11. Many use a mix of our tools to reach residents and visitors.
Example: Cape Town, as part of the greening of 2010 FIFA
World Cup Games

12. Now one of 3 ‘legacy projects’, the impacts on Cape Town’s
tourism
industry is growing, with regional plans in the works
This ongoing interactive and print map project
is directed by the City’s Sustainability Office.
Awards and ongoing innovation:
2010 International Olympic Committee
Best Sport and the Environment Award
World Design
Capital 2014
4 print editions
lightbox @
CapeTownGreenMap.co.za

13. In Barcelona, Petz Scholtus and Poko Design are innovating new
approaches
video link

14. Guerilla Green Map overlay can be downloaded or
picked up at Tourist Info, along with the standard map for visitors

15. Annual Green Map trainings help local villagers and
Indonesian mapmakers preserve Borobudur World Heritage
spiritual site

16. 70 Japanese cities have created Green Maps. Many support
tourism – especially regional ecotourism

17. Society for Protection of Nature in Israel’s Jerusalem branch
co-initiated the global Green Pilgrimage Network
Jerusalem Israel SPNI Initiatives
New website & religious school tools

18. Alliance for Religion & Conservation’s Green Pilgrimage Program
has a dynamic handbook and next week, major symposium for
600 delegates
http://arcworld.org/ http://greenpilgrimjerusalem.org/

19. We support hyper-local tourism in NYC with our Adapting to
Change post-Sandy map and tour series

20. Transformative award winning social mapping platform.
Prototype launched in mid 2009
Open Green Map:
• lowers technological and financial barriers to online
mapping
• increases participation,
exchange and impacts
• make content sharable
and useful in different ways
• 8 language interface for
worldwide exploration

21. Categorized by the icons, it’s easy to understand and
contribute to the site data

22. The icons, mapmaker and nearby maps are featured on
the sidebar, which can be used to filter the data

23. This successful proof of concept is now used in 37
countries.
Now – we are re-factoring to shortcomings of its design

24. Meta development is now underway. How can it better
serve responsible tourism in Barcelona and other cities?
Meta Green Map (working title, “Meta”) will separate
our data storage from the tools that collect,
categorize, analyze and render that data. Meta will
refactor the contents into lightweight publicly
defined APIs.
Meta will move us from providing data as entire
maps, to enabling new and unanticipated uses of
that data in contexts and collaborations
substantially different from the original map.
Surveys, discovery, forum and fundraising

25. 170 Green Map Icons are provided as a font, images or GIS
script. Evolving to reflect new trends, the set will be extended
soon
Eco Products Climate Changed Area Bike Site
Natural/Greenway
Farm Animals Food Bank Eco Expert Green
Building

26. Surveys, discovery, forums and fundraising are
underway.
Fall 2013 soft launch anticipated

27. How can SIC, Green Map, Poko Design and participants
in Barcelona contribute to responible tourism together?
Tools • Resources • Funding • Partners •
Opportunities

28. Think Global, Map Local!
GreenMap.org
Wendy Brawer - Founding Director
web@greenmap.org +1 212 674 1631
facebook.com/greenmap @GreenMap
Barcelona Green Map Petz
Scholtus
pokodesign.com