The Friends of Norton Common campaign was launched in 2006 to preserve wildlife in Norton Common, Letchworth. They worked with the local council and conservation service to make improvements like improving paths, adding benches, and managing grasslands. The campaign used outreach methods like leaflets and social media to engage local residents and emphasize that action was needed to protect wildlife.

1. Local Community Campaigns
By Milly Green

2. Friends of Norton Common
Established in 2006, this campaign was launched to protect and
preserve wildlife in Norton Common, Letchworth. They work
in partnership with North Hertfordshire District Council and
the Countryside Management Service. The campaign was
aimed at and made by local people.
Leaflet from their campaign.

3. Before
Changes included path improvements, installing benches, cleaning out the brook
and managing areas of grassland to conserve wildflowers.
After

4. The campaign used persuasive
techniques like guilt by sending
out the message that if nothing
was done, all of the wildlife
would die. Also since it was a
local campaign, many people
would have sympathized with
them and this could have
persuaded people to help so it
also used empathy.
The campaign used many forms
of promotion like leaflets (like the
one shown earlier) and web
pages on Facebook and Twitter.
They even have a video on
YouTube.
(Post Link Here)

5. The Triangle Community Garden is a project set up
in Hitchin whose aim is to promote the benefits
of gardening and to involve people of all ages in
it whilst also helping the environment. It was
first set up in 1999 by local residents.
Original map of the
garden.

6. Improvements to the garden included adding several features including an
orchard, allotments, a butterfly bank, a sensory garden, flowerbeds, stepping stones (as
shown in the picture), a shady glade, willow maze, forest garden and much more.
Before After

7. This campaign has appealed
to everyone by having so
much to do as there are
things that appeal to all ages
such as workshops and
wildlife walks. It also has a
therapeutic horticulture
project for people with
learning difficulties called
Growing Ability. This would
make people support the
campaign as it does so much
good for so many people.
The campaign mainly
advertises itself through
social media such as
Facebook and Twitter and it
has its own website where
people can learn about it.

8. Wild Stevenage
This campaign was set up in 2011 by the Herts
and Middlesex Wildlife Trust and Stevenage
Borough Council to improve habitats in Monk's
and Whomerley Woods. They were supported
by the Heritage Lottery Fund (HLF)and
SoStevenage.
A great green bush
cricket, one of the
creatures that the
campaign aimed to
raise awareness of.

9. There were many changes to Monk’s wood including the addition of signs and paths
for nature trails.
Before After

10. The campaign was aimed at local people
to encourage them to get involved.
They did this by using guilt and by
saying that it was their heritage to
protect. It appealed to their target
audience as these were areas people
wanted to protect and cherish for the
next generation which the campaign
drew on and used in their persuasive
techniques. The campaign also set up
nature walks there, which appealed to
people as it would attract more
visitors and make the site more useful
and enjoyable.
They also used social media to raise
awareness of the campaign and the
Herts and Middlesex Wildlife Trust
could have used their success with
previous campaigns to gain more
support.

11. Baldock Buzz
Baldock Buzz is a campaign aimed at bringing
together Baldock’s community and highlighting
its best points. Its target audience is the people
of Baldock and it has a website which anyone
can add to which appeals to the audience as it is
interactive and they feel a part of it.
One of the photos on the
site, posted by a
supporter. It shows St
Mary’s church in a
sunset.

12. This is the website of Baldock Buzz. It appeals to its target audience through its level of
interaction and because it encourages people to feel proud about their town and
heritage. It uses the word “your” a lot which encourages people to get involved as they
think it belongs to them and it is bright and colourful which draws the eye to it.