Waste zero massrecycle presentation
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Waste zero massrecycle presentation
- 1. How to Talk About Pay-as-You-Throw Stephen Lisauskas March 30, 2015
- 2. Copyright © 2015 WasteZero 2 The Challenge: Bridging Policy and Politics Widely Accepted as a Successful Policy Option… …But Still Politically Challenging to Move Through the Approval Process There can be a disconnect between the policy and the politics of pay-as-you-throw. The good news: This is a problem with a solution. It’s a New Fee! It Looks Hard! I Don’t Like Change! ~150 Programs Across Massachusetts 44% Average MSW Decrease (Bag-Based Programs)
- 3. Copyright © 2015 WasteZero 3 The Solution: Communication & Education Overcoming the political challenge of pay-as-you-throw requires clear, thought-out communication to residents—both on how PAYT will help them and on how it will work. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem
- 4. Copyright © 2015 WasteZero 4 Explaining the Problem The first step in talking about pay-as-you-throw is explaining the context. People need to understand there is a problem that requires us to change the status quo. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem 1. The overall problem 2. How their community is involved in the problem 3. How the audience and their neighbors are involved
- 5. Copyright © 2015 WasteZero 5 Disposal Options Have Disappeared, For Good and Bad 302: Number of operating landfills 30 years ago in MA 16: Number in 2012 11: Number today 6: Number by 2020, per DEP predictions Accept trash from host communities only Possible Landfill Locations in 2020 (all require permit extensions) Bourne Carver Dartmouth Middleborough Nantucket Westminster Landfills Operating in Massachusetts - 2014
- 6. Copyright © 2015 WasteZero 6 - 100 200 300 400 500 600 700 800 900 1,000 Peabody Plymouth Taunton Chicopee Weymouth Revere Methuen Barnstable Statewide PAYT Solid Waste in Comparison Communities +/- 5,000 population, 2013 data, pounds of trash per person served The Numbers – Solid Waste Peabody residents pay to dispose of more solid waste than other communities Medford excluded due to apparent data error
- 7. Copyright © 2015 WasteZero 7 Explaining the Problem The first step in talking about pay-as-you-throw is explaining the context. People need to understand there is a problem that requires us to change the status quo. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem 2013 % Composition Estimated Total (tons) Beverly BOTE (lbs) Food Waste 18.6% 878,289 4,325,244 Paper 14.6% 687,465 3,395,084 Textiles 5.2% 246,578 1,209,208 Plastic (non-film) 5.0% 236,320 1,162,700 Plastic Film 2.0% 94,455 465,080 Metal 2.4% 112,963 558,096 Glass 1.4% 68,228 325,556 Total 49.2% 2,324,298 11,440,968
- 8. Copyright © 2015 WasteZero 8 Explaining the Problem The first step in talking about pay-as-you-throw is explaining the context. People need to understand there is a problem that requires us to change the status quo. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem Pay Set Amount Regardless of UsePay Based on Use ElectricityWater Gas Garbage Conserved Wasted
- 9. Copyright © 2015 WasteZero 9 Explaining Financial Benefits Residents must also understand the financial impact—usually positive—that pay-as-you- throw will have on them. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem Baseline Trash Cost Baseline Trash Cost Spending on Bags Disposal Savings 0 2 4 6 8 10 12 14 16 18 20 Before PAYT With PAYT HouseholdSpending onGarbage When an existing fee is being reduced, to be replaced by spending on bags… … Show that household costs can stay stable 1
- 10. Copyright © 2015 WasteZero 10 Explaining Financial Benefits Residents must also understand the financial impact—usually positive—that pay-as-you- throw will have on them. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem Baseline Trash Cost Baseline Trash Cost Disposal Savings Spending on Bags 0 2 4 6 8 10 12 14 16 18 20 Before PAYT With PAYT HouseholdSpending onGarbage … Show concretely what the new household costs will be used to fund Example: Curbside Recycling 2 When PAYT is being used fund other municipal goals…
- 11. Copyright © 2015 WasteZero 11 Explaining Financial Benefits Residents must also understand the financial impact—usually positive—that pay-as-you- throw will have on them. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem Contribution From Residents Contribution From Residents Disposal Savings $0.00 $0.25 $0.50 $0.75 $1.00 1. Increase Taxes to Generate Revenue 2. Use PAYT to Generate Revenue OR… Show that PAYT is a more efficient way to meet budget goals because of decreased disposal spending 3 When PAYT is being used in place of a tax increase…
- 12. Copyright © 2015 WasteZero 12 Explaining Operational Benefits Pay-as-you-throw brings significant, but often uncommunicated, operational benefits to the communities that implement it. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem Having less garbage to collect means quicker—and sometimes fewer— routes… …Enabling public works staff to perform other municipal services Bulky Item Pickup Yard Waste Collection Road Repairs
- 13. Copyright © 2015 WasteZero 13 Explaining Environmental Benefits Residents who are interested in sustainability may be motivated by pay-as-you-throw’s positive impact on their community’s environmental footprint. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem Annual Carbon Emissions Savings— Like Taking Away… 5,000 Passenger Vehicles 2,859,000 Gallons of Gasoline Annual Energy Savings— Like Capturing the Energy From… 21,000 Rooftop Solar Arrays 1,500 Single-Family Houses
- 14. Copyright © 2015 WasteZero 14 Explaining Ease of Use Pay-as-you-throw is easy to take part in, usually no change in household operations is required. This is another point that is often lost. Big results require big changes, right? Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem Purchase Trash Bags at Store Dispose of Trash Bags in the Same Manner as Before PAYT Curb Transfer Station Cart Average: 1.2 large bags per household per week 1 2
- 15. Copyright © 2015 WasteZero 15 Education and Outreach A comprehensive resident education campaign incorporating information about the benefits of PAYT and answering any operational questions is also key. Explaining Operational Benefits Explaining Ease of Use Explaining Financial Benefits Explaining Environmental Benefits Education and Outreach Explaining the Problem
- 16. Copyright © 2015 WasteZero 16 Timing Pre-Implementation Support Ongoing Support Community Outreach Meetings Program Design and Message Development Resident Education Materials Resident-Facing Web Site Part of how to talk about pay-as-you-throw is also when and where to talk about pay-as-you-throw. This is true both before and after implementation. When municipal leaders are armed with messages that resonate with residents, they can make policy ideas into political reality.