Getting Buy-In for School-Wide Sustainability Efforts
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This document outlines three lessons for getting school-wide buy-in for sustainability efforts from Rick Swanson of Hingham High School. The first lesson is to plan engaging educational events like teach-ins, science fairs, films, and speaker events to generate 100% participation and positive press. The second lesson is to spark competition and school spirit around sustainability goals through challenges between classes or sports teams with prizes for the champions. The third lesson is to declare a "Green Week" with activities like building raised gardens, promoting carpooling, giving away t-shirts, and rewarding the greenest cafeteria table to incentivize green behavior through fun and recognition.
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Getting Buy-In for School-Wide Sustainability Efforts
- 1. ““GETTING BUY-IN”GETTING BUY-IN” A FEW LESSONS FROM HHSA FEW LESSONS FROM HHS Rick SwansonRick Swanson HINGHAM HIGH SCHOOLHINGHAM HIGH SCHOOL MARCH 30, 2015MARCH 30, 2015
- 2. IT TAKES A SCHOOL-WIDE EFFORTIT TAKES A SCHOOL-WIDE EFFORT TO GET AWAY FROM THIS…TO GET AWAY FROM THIS…
- 3. LESSON #1LESSON #1 plan a teach-inplan a teach-in
- 4. Some traditionalSome traditional methods of teaching inmethods of teaching in
- 5. And some lessAnd some less traditional methods…traditional methods…
- 8. filmsfilms
- 10. 100% PARTICIPATION…100% PARTICIPATION… AND GREAT pressAND GREAT press
- 12. WORK IN THE gardenWORK IN THE garden
- 13. LESSON #2LESSON #2 harness theharness the spirit of competitionspirit of competition
- 14. ChallengeChallenge a friendly rivala friendly rival
- 15. PLAY BALL CAMPAIGNPLAY BALL CAMPAIGN
- 16. WIN BOOSTS SCHOOL SPIRITWIN BOOSTS SCHOOL SPIRIT
- 17. enlist YOUR TEAMSenlist YOUR TEAMS
- 18. ““GREEN IS THE NEW RED”GREEN IS THE NEW RED” SCHOOL SPIRITSCHOOL SPIRIT
- 19. SLASH THE TRASHSLASH THE TRASH INTRA-SCHOOL CONTESTINTRA-SCHOOL CONTEST
- 20. A COMPETITIONA COMPETITION FOR ALL SEASONSFOR ALL SEASONS
- 21. BRAGGING RIGHTSBRAGGING RIGHTS ON THE LINEON THE LINE
- 22. COVETED PRIZECOVETED PRIZE FOR THE CHAMPIONSFOR THE CHAMPIONS
- 23. Lesson #3Lesson #3 plan a Green weekplan a Green week
- 24. Among other things…Among other things… build a raised bedbuild a raised bed
- 26. Give away T-SHIRTsGive away T-SHIRTs
- 27. Thank the CUSTODIANSThank the CUSTODIANS
- 28. Reward THE GREENESTReward THE GREENEST TABLE IN THE CAFETERIATABLE IN THE CAFETERIA
- 30. Motivate & make it funMotivate & make it fun
- 31. Hold a trash mobHold a trash mob
- 32. Messy…Messy…
- 34. Bring back aBring back a successful alumsuccessful alum
- 35. Invite a nationallyInvite a nationally renowned storyteller…renowned storyteller…
- 36. a “hero for the planet”a “hero for the planet” may join himmay join him
- 37. And invite a stanley cupAnd invite a stanley cup champion to visitchampion to visit
- 38. Green week highlightGreen week highlight
- 39. thank your sponsorsthank your sponsors
Editor's Notes
- Presentation to be delivered at Primary Source workshop on Tuesday, July 23, 2013.
- Activity: Ask participants to list the "Top Few" environmental abuses at their schools.
- About 70% of HHS teachers participated in the first-ever "Teach-In" in 2008. More than 90% participated in the second one. We reached 100% in the third "Teach-In" (November 15, 2010) and topped 90% in 2011.
- More on the various ways that teachers participated in the "Teach-In." Pictured: Latin teacher Doug Ryan presenting on environmental problems that confronted the Ancient Romans; Spanish teacher Karen Shaw discussing the "Green Movement" in Spain; and chemistry teacher Jan Whitney explaining the carbon cycle.
- Description of non-traditional "Teach-In" activities such as his "Fishing Expedition" lesson that was featured in a Patriot Ledger story. Discussion re: the role of the local press in promoting Green Committee efforts.
- Rick: Dana Crosby's "Environmental Science Fair" was a highlight of this year's "Teach-In," as it was entirely student-generated and drew hundreds of students to the LMC.
- Comments re: the need for administrative support in making the "Teach-In" effective and giving a "sense of grandness" to the event. Examples: extending the homeroom period to run trailers for environmental films and allowing the films to be shown in study halls.
- Local newspapers, including not just the Hingham Journal and Hingham Patch but also the Patriot Ledger and the Boston Globe, have taken an interest in Green Committee endeavors. The link here shows coverage of the most recent recycling contest.
- Sneaker drive sponsored by the Student Council's Green Committee. Describe the challenge to DHS in 2010 when HHS collected more than 700 pairs of sneakers and shoes; and the 2012 drive vs. Silver Lake that generated almost as many.
- Rick: HHS joined the first Jordan's Furniture contest in 2011.
- HHS won the first "Play Ball Campaign" in 2011. Prizes included tickets to a Red Sox game, participation in an on-field ceremony, a $2500 gift certificate to Jordan's Furniture and a school visit from Wally.
- Annual Green Week culminates with Earth Hour.
- The Green Committee printed about 80 T-shirts. The front contains the new logo and the back lists our "Top 10 Ways to Go Green." The main purpose of the T-shirt promotion was to encourage students to commit "Random Acts of Greenness" around the school. We kicked it off with a "Friday Show" segment produced by a student. The students pictured here (Ashley Rossi and Melissa Donahue) were "caught" using Nalgene bottles in history class.
- The T-shirts also allowed us to honor people who have contributed to our recycling efforts. Custodians like Fran Quill and Bill Clark deserved a special thank-you for their work.