The document outlines the marketing mix of 'Washout', an automated dry cleaning and laundry service launched in February 2015 by the Bhuyan Group, which currently operates 40 outlets primarily in Dhaka. It targets upper and middle-class customers with reasonable pricing ranging from TK 30 to TK 450, offering home delivery and express services, along with various promotions like discounts and advertisements. The company emphasizes quality through international brand detergents and operates its own power and water supply systems.

1. Marketing Mix of

2. Presented By
 Diponkar Bhowmik Dip
Institute of Business Administration
Jahangirnagar University
ID: 1806

3. an automated Dry cleaning and laundry service
A sister concern of Bhuyan Group
Started its journey at February, 2015
With 20 outlets
Use detergent & other chemicals of
international brands to ensure quality of work
Own electrical power plant.
own Submersible water pump

4. Target Market
Upper Class
Middle Class

5. The 4P’s of “WASHOUT”
Product
Washing Dry Cleaning Home Delivery Express Service

6. Process

7. Competitors

8. Price
 Reasonable for Middle Class , Upper Middle Class.
 Price ranges from tk 30 to tk 450
 Price1.5 time for express service
 10% discount for every order payment
 12% discount at EBL credit card payment

9. Place
OUTLETS
•Total 40 around the country
• 36 inside Dhaka
• Two in Narsanghdi, two in Narayanganj
•Most of the outlets are in the residential
area

10. Place
FACTORY LOCATION
Choto Godair Chor,
Madhabdi,
Narsangdi-1604, Bangladesh
HEAD OFFICE
House No # 244, Road No # 03
Baridhara DOHS, Dhaka - 1212
Bangladesh

11. Promotion
 Advertisement through TV, newspapers and
,FM radio
 social websites

12. TVC OF WASHOUT

13. Promotion
Billboard Leaflets
 Stall at last Dhaka International Trade Fair -2016
 Lucky Coupon draw
 Special discount during last winter- 20 %

14. Thank You

15. Any Question
?