3. Flipkart was the host of the party, when they launched their
#AchhaKiya campaign extensively across mediums, telling
consumers that if they spotted a product on their platform
and haven’t bought it, they made a right choice.
4.
5. Snapdeal saw this as
an exciting opportunity
to troll the competitor
e-commerce giant.’.
In response to
Flipkart’s ‘Nahi
Khareeda?
#AcchaKiya’
campaign, Snapdeal
came up with
‘AcchaKiyaBataDiya
#YahanSeKhareedo
6. It’s not just hoardings, Snapdeal launched the
arrow in newspapers to create vigour.
7. But in this war between Flipkart and Snapdeal,
Amazon took the cake away. What it launched
was a mouth-binding answer to the war been
the two arch rivals. It came up with
‘KahinNahiMila? #YahaDekhLo’ and proved to be
the master.
8. And when 2 brands fight, it’s always the third
brand which takes the cake away. This war led
to some creative imagery from various brands,
and the opportunistic trolls began!
10. • The Twitter War Between Flipkart And
Amazon
• Twitter exploded when Reddit India posted a
picture of the Flipkart office with an Amazon
delivery box in the corner.