WAN-IFRA is the global organization representing newspapers and news publishers. It works to promote independent news media and defend press freedom around the world. It is made up of newspaper associations, press organizations, news agencies, and individual executives from over 100 countries. The document discusses the rise of mobile technologies in Africa and how newspapers can develop a mobile strategy, including using SMS, USSD, mobile websites, and smartphone apps to provide news and generate revenue through mobile advertising. While digital revenues currently make up less than 10% of total revenues globally, the document argues it is important for newspapers to engage with mobile to reach audiences and potential new revenue streams.
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
21st Century Mobile Engagement keynote B2B Marketing Expo 2016Oisin Lunny
I was delighted to give a keynote presentation at the B2B Marketing Expo 2016.
21st Century Mobile Engagement
Ad-blockers, app fatigue and engaging with mobile first consumers.
Ad-blockers have been in use for some time, but 2016 is when the proverbial hit the fan. The advertising model of ‘spray and pray’ doesn’t work on mobile devices, and mobile first consumers are interacting with brands how they want to, rather than vice-versa. This presentation examines mobile engagement trends, and shares techniques to reach todays tech-savvy consumers, despite ad-blockers and app fatigue.
How to thrive over COVID-19 : V.I.P Network Communication ModelWillRemigio1
With our new V.I.P. Network model, neighbors can help save lives by sharing information and resources directly to a mobile platform in real-time. That's empowerment!
Check out this infographic to learn how the ghood network reconnects broken communication links within communities to build community.
Compilation of ICT related statistics of Dominican Republic, with the data available in December 2016:
- Network Readiness Index.
- Telecommunications: fixed lines, IP lines , wireless, Paid TV, Internet.
- ICT usage (Internet, computers) in Dominican homes.
- Internet usage.
- eGovernment.
- Mobile stats: Smartphones, tablets
- Social Networks: Users of Facebook, Instagram, LinkedIN.
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
21st Century Mobile Engagement keynote B2B Marketing Expo 2016Oisin Lunny
I was delighted to give a keynote presentation at the B2B Marketing Expo 2016.
21st Century Mobile Engagement
Ad-blockers, app fatigue and engaging with mobile first consumers.
Ad-blockers have been in use for some time, but 2016 is when the proverbial hit the fan. The advertising model of ‘spray and pray’ doesn’t work on mobile devices, and mobile first consumers are interacting with brands how they want to, rather than vice-versa. This presentation examines mobile engagement trends, and shares techniques to reach todays tech-savvy consumers, despite ad-blockers and app fatigue.
How to thrive over COVID-19 : V.I.P Network Communication ModelWillRemigio1
With our new V.I.P. Network model, neighbors can help save lives by sharing information and resources directly to a mobile platform in real-time. That's empowerment!
Check out this infographic to learn how the ghood network reconnects broken communication links within communities to build community.
Compilation of ICT related statistics of Dominican Republic, with the data available in December 2016:
- Network Readiness Index.
- Telecommunications: fixed lines, IP lines , wireless, Paid TV, Internet.
- ICT usage (Internet, computers) in Dominican homes.
- Internet usage.
- eGovernment.
- Mobile stats: Smartphones, tablets
- Social Networks: Users of Facebook, Instagram, LinkedIN.
Digital Marketing has been a great "term" used globally, we interact with these terms regularly. Understand the need of Digital Marketing in your business area and boost your business
Media Facts 2016 | South Africa & Southern African Development CommunityDigital Strategist
"OMD published the first comprehensive guide to the media industry in South Africa in 1997. Much has changed since then! The 2015 edition has been comprehensively updated and this latest edition is also available in pdf format on our website (www.omd.co.za)."
TrekkSoft is a web-based booking and payment solution for small to midsize companies in the tours and activities (T&A) segment of the travel industry. TrekkSoft combines a tour management and online booking solution with an integrated payment gateway and an easy to use CMS. Suppliers using TrekkSoft are able to offer 100% of their live inventory online and are able to sell it directly via their own website, via API feed to partner marketplaces or via custom marketplaces in cooperation with other TrekkSoft companies.
The TrekkSoft App moves the power of the TrekkSoft System to mobile devices and frees suppliers from the office computer. Using the TrekkSoft App and the card reader suppliers can accept payments via their mobile device as well as manage bookings and up-coming departures and verify tickets.
TrekkSoft is suitable for selling date/time specific tickets, vouchers and gift certificates. The solution is free-to-use with no setup or fixed costs. TrekkSoft charges 6% commission + € .60 fixed fee per transaction on all bookings paid online via the TrekkSoft payment gateway. Any offline bookings (direct payment to merchant or POS) & reservations are free of charge.
Digital Marketing has been a great "term" used globally, we interact with these terms regularly. Understand the need of Digital Marketing in your business area and boost your business
Media Facts 2016 | South Africa & Southern African Development CommunityDigital Strategist
"OMD published the first comprehensive guide to the media industry in South Africa in 1997. Much has changed since then! The 2015 edition has been comprehensively updated and this latest edition is also available in pdf format on our website (www.omd.co.za)."
TrekkSoft is a web-based booking and payment solution for small to midsize companies in the tours and activities (T&A) segment of the travel industry. TrekkSoft combines a tour management and online booking solution with an integrated payment gateway and an easy to use CMS. Suppliers using TrekkSoft are able to offer 100% of their live inventory online and are able to sell it directly via their own website, via API feed to partner marketplaces or via custom marketplaces in cooperation with other TrekkSoft companies.
The TrekkSoft App moves the power of the TrekkSoft System to mobile devices and frees suppliers from the office computer. Using the TrekkSoft App and the card reader suppliers can accept payments via their mobile device as well as manage bookings and up-coming departures and verify tickets.
TrekkSoft is suitable for selling date/time specific tickets, vouchers and gift certificates. The solution is free-to-use with no setup or fixed costs. TrekkSoft charges 6% commission + € .60 fixed fee per transaction on all bookings paid online via the TrekkSoft payment gateway. Any offline bookings (direct payment to merchant or POS) & reservations are free of charge.
WaveCloud's Wednesday Webinar Series. This webinar is intended to introduce self-publishing authors to the industry standards and requirements for well received published books.
This presentation was prepared for my “Mobile Phones in Development: Innovation, Entrepreneurship and Technology Appropriation” class at the University of Washington.
Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.
This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.
Do let us know your comments/feedback on this presentation!
Missed targets, cost cutting and job losses. Why is journalism on life support? Who's fault is it? What can we do about it?
Some icons made by Freepik from www.flaticon.com licensed by CC 3.0 BY
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
Missed targets, cost cutting and job losses. Why is journalism on life support? Who's fault is it? What can we do about it?
Some icons made by Freepik from www.flaticon.com licensed by CC 3.0 BY
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
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Report từ tổ chức We Are Social đề cập đến các chủ đề internet, social media và số lượng sử dụng mobile trên khắp thế giới trong đó có số liệu của các nước Đông Nam Á, bao gồm Việt Nam. Các thông tin mặt bằng digital của khoảng 30 nước nổi bật (trong đó có Việt Nam). Các số liệu mang tính tổng quát, dễ tiếp thu, xem để nắm bắt xu hướng...
Có thể xem thêm 1 số tài liệu digital marketing trong 2 link sau:
urekamedia.com
mediaeyes.vn
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
1. Making mobile click in Africa
Mira Milosevic, media.development@wan-ifra.org
WAN-IFRA Media Development programmes
2. About WAN-IFRA
The global organisation of the world's
newspapers and news publishers.
WAN-IFRA represents over:
18,000 publications 15,000 online sites
3,000 companies in more than 120 countries.
3. About WAN-IFRA
a non-profit non-governmental organization
works with international aid agencies, foundations, and fellow NGOs
promotes quality news media around the world.
Defends and promotes press freedom and economic independence
Supports development of news publishing
Made up of:
76 national newspaper
associations 10 regional press
organizations
12 news
agencies
and individual
newspaper
executives in
100 countries.
32. It is not an option, not to go mobile.
It will be huge in a few years.
But you will need to consider how mobile
will affect the other products in the
portfolio – so you do not cannibalise
your existing business.
– The Observer, Uganda
Editor's Notes
Its core mission is to defend and promotepress freedom, quality journalism and editorial integrity and the development of prosperous businesses.We investigate figures and try to make sense of the world that media operate in around the world
With a regional mobile penetration rate of just 36 percent, mobile use in Sub-Saharan Africa might seem fairly insignificant, compared to the European mobile penetration rate, which has long since surpassed 100 percent. But with a year-on-year growth rate of 65 percent for 2010, it becomes increasingly clear why this platform is so important in the region. The mobile penetration rate for the region might be 36 percent on average, but some countries are well beyond that, as you can see from the map (the darker the colour, the higher the penetration rate). When you compare this to fixed-line internet penetration – which is below 10 percent for most of the region, and fixed-line telephone usage – which is even lower, it’s little wonder that news outlets in the region are turning to this platform to deliver content to their readers.
The mobile phone in Africa is much more than just a means of calling a loved one;
it is a wallet, a transaction device, an access point to social networking services, and most importantly for the media, a platform for accessing information, entertainment and news.
Kenya led the way with mobile money, long before we had it here in Europe. And now besides M-Pesa, which allows users to buy goods and services or send remittances via their mobile, the service M-Kesho has recently launched, enabling subscribers to use their mobile as a savings bank.
Mobile internet is booming in Sub-Saharan Africa, far outstripping fixed-line usage, giving users opportunity to access so much more data and information than ever before.
Some African countries have even started to make use of 4G and WiMAX, which is faster than the mobile internet we use here in Europe.
In addition to banking and news media (which I’ll come to in a moment), social media services are also taking great advantage of this increasingly ubiquitous device on the continent. Global social networking giant Facebook launched the subsidised, data-lite “Facebook Zero” in 2010 in 10 African countries, and now the network is one of the most frequently accessed sites via mobile web.
South African-based social networking service MXit has also proved hugely popular, boasting 27 million users across Africa.
Recognising this growing use of mobile phones and aiming to harness the potential of this platform for newspapers in the region, WAN-IFRA and the African Media Initiative in August published “Mobile Media Services At Sub-Saharan African Newspapers: A Guide To Implementing Mobile News And Mobile Business”. And I hope now to share with you some of the insights gathered through our research for that publication from our visits to Uganda, Kenya and South Africa. These three markets were chosen for our case studies because they represent three distinct markets; low, mid and high-end respectively.
We discovered that, being keen to make the most of this growing platform, news media across the region have been similarly innovative in their approach to mobile:SMS news alerts,USSD driven content,Mobile websites,And even in some cases, smartphone and tablet apps.
SMS news alerts – where readers can subscribe to keywords such as “news”, “sport”, “music” and even “love” and “bible” quotes, for a premium rate, which deducted from their phone credit balance – have become the basic mobile entry point for newspapers across the continent. WAN-IFRA helped launch the bi-weekly SMS news alert service at the Observer in Uganda last year, and they now have over 1000 regular subscribers, generating a modest extra revenue stream for the twice-weekly published newspaper.
Building on this service, some newspapers such as the Daily Nation in Kenya have launched USSD-based news service. So instead of subscribing to keywords, users can, by typing in a code, browse a list of content, paying only for the items that they click to read. This offers an experience similar to browsing a mobile website but without the need for an internet-ready phone.
As a result in the growth of internet-ready phones, many newspapers have started to offer mobile versions of their websites, which are accessed not only by readers in the country, but also, for some newspapers, their large diaspora markets in Europe and the US.
Most of these mobile sites are just copies of the newspapers’ larger online website, stripped of the data-heavy content such as images and multimedia items. But one of the most interesting examples we came across wasn’t from a large national newspaper, but instead a small local paper – Grocott’s Mail in Grahamstown, South Africa. I won’t go into too much detail about Grocott’s approach, as Steve Kromberg, their general manager, who will speak next, will be able to explain it much better than I.
Although the majority of handsets in circulation in Sub-Saharan Africa are still the more basic models, and therefore, most of the existing services are SMS-based and designed to work with low-end devices, the smartphone segment is growing fast, particularly on the secondhand market, and estimates are that in a few years the smartphones will dominate in this region, just as they do in the developed markets. Some newspapers have moved beyond just mobile-web and have started to offer smartphone apps for the iPhone, Android phones and the like. News24’s app allows readers to submit their photos directly to the website to be used alongside news stories and daily galleries. These apps are mostly appearing in the more developed markets, like South Africa, but the more elite, urbane newspapers across the continent are looking to launch similar apps aimed at the lucrative overseas diaspora market.
In addition to these familiar services, we also found some quite Africa-specific services. In South Africa we saw a number of news organisations, from the small local paper, Grocott’s Mail to the huge national website, News24.com, building “news bots” for IM platforms such as Google Chat and MXit. News24.com’s “bot” in MXit has over 800,000 subscribers. Here the content is available in a similar fashion to a USSD menu, where the user can read one article for free, and is then charged a very small amount for each article accessed thereafter. Articles are charged at different rates depending on the content – for example news is cheaper than horoscopes – and payments in the system are made with internal currency “moola” bought in bulk, and which can be used across the MXit platform in various other services such as games and music downloads. News24 keeps half of the revenue generated, the other half is kept by MXit.
In Uganda, the Daily Monitor has been using mobile to run a fantasy football competition. Each player is assigned a three-digit code, published in the newspaper and online, and then subscribers are charged a premium rate for each SMS they send to join the competition, select players and check scores, and so on. This is currently run through a third-party service provider, with which the Monitor share their revenue, but they’re currently looking into bringing the service onto their own systems and servers to maximise the potential revenue.
During the post-election violence in Kenya in 2007, the innovative crisis-mapping service Ushahidi was launched. For those of you unfamiliar with Ushahidi, members of the public are encouraged to submit via SMS and email small pieces of geo-specific information, which is then mapped by whomever is monitoring the information. In Haiti after the earthquake, people texted in where people were still trapped or where supplies were needed, enabling emergency services to better allocate their resources.
This platform has since been used in a multitude of situations, from the earthquakes in Haiti to wildfires in Russia and floods in Australia. News outlets and NGOs alike across Africa have used the simple crowdmap platform developed by Ushahidi to monitor elections. But in Uganda we came across a newspaper that had decided to use this crowdmapping software to map not election violence, but potholes!
The plan was to then use the information to press the municipal authorities to do something about the problem, but unfortunately the newspaper only had a very small readership and an even smaller marketing budget and thus the campaign wasn’t as successful as hoped. But I still think this shows just how newspapers are “thinking outside the box” when it comes to mobile.Those are just a small number of examples of how newspapers across the continent are using mobile, but I think it demonstrates just innovative the news media in the region are proving to be.
But this drive towards mobile services hasn’t been without its set backs and challenges, the greatest of which is, unsurprisingly, revenue generation. Just how can newspapers make money from these services?With SMS services, newspapers charge a premium rate, but after the mobile service operator and third party SMS service provider have deducted their share, and the government has had its taxes, newspapers can receive a tiny amount of the revenue generated. In Uganda, the Observer charges its readers 150 UShillings (about four euro cents) and of that they only keep five percent – about 21 UShillings, which is about half a cent! Added to this tiny share of revenue is the issue of success rate for charging. The end users only pay if they have pre-paid credit on their phone – if their phone credit is nil, then the newspaper obviously doesn’t make any money. The Daily Nation in Kenya admitted that they have an average success rate of just 30 percent due to the low number of subscribers who actually have the necessary credit on their phones.
But media houses are turning to another mobile innovation to get around this issue. In Kenya, the Daily Nation is turning to M-Pesa, the mobile money service, to encourage users to buy their subscription, essentially purchasing SMSs in bulk. Using M-Pesa means the Nation can keep a greater revenue share and also guarantee a higher success rate, which in turn is better for encouraging potential advertisers.
Mobile advertising in the region is still fairly low, but innovative approaches, such as those made by Grocott’s Mail, with their time-limited special offers, may prove successful. The Avusa Group, which owns The Sunday Times, the Times and the Sowetan in Johannesburg have launched Zappon, a daily deals service, not unlike Groupon. When we spoke to them in March, just after the launch they said they could see a mobile future for the service.
Mobile advertising in the region is still fairly low, but innovative approaches, such as those made by Grocott’s Mail, with their time-limited special offers, may prove successful. The Avusa Group, which owns The Sunday Times, the Times and the Sowetan in Johannesburg have launched Zappon, a daily deals service, not unlike Groupon. When we spoke to them in March, just after the launch they said they could see a mobile future for the service.
Another challenge that newspapers are facing with mobile is the potential for market saturation. I know talk of that may be premature in many countries, but in some markets, the high proliferation of SMS news alerts, for example, makes it difficult for new players to enter the market through what had previously been the most basic route. Mobile operators are also getting in on the act, providing free and premium news through their SIM Tool Kits embedded on their SIM cards.
And this is for the most developed markets
It’s with these newcomers in mind that we published our handbook, as well as for those already active in the mobile market. The handbook also offers insight to those outsiders keen to learn more about the mobile sector in the region. The handbook is part of our larger Mobile News for Africa Project, and using the handbook as a spur for ideas, we then launched Mobile News Grants and Training Scheme, through which Africa newspapers could apply for direct funding, consultation and training for their mobile services. We had applications from all over the continent, from the more developed markets of South African and Nigeria, right down to the Central African Republic and Somaliland. A number of the winners have been sponsored to come to the Expo and Congress this week, so if you have any great mobile ideas that could work in Africa, I’m sure they’d be keen to hear your ideas!
So in conclusion, how can we make mobile click in Africa? The key, I believe is innovation. Be innovative in the services you offer, be innovative in your revenue solutions, and most of all be innovative in the content you offer. If your service engages and offers content readers cannot get elsewhere, they are more likely to want to pay for it. Which is, after all, the holy grail of the media right now.
At the back of our handbook, we have several words of advice from the various people we interviewed. I leave you with a quote that best summarises my points: “It is not an option, not to go mobile. It will be huge in a few years. But you will need to consider how mobile will affect the other products in the portfolio – so you do not cannibalise your existing business.” – The Observer, Uganda