Social media: proceed with caution
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Presentation I'm giving to undergraduate business students about social media for PR and personal use.
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Social media: proceed with caution
- 1. Social Mediaproceed with caution
- 2. Topics Social media for business You on the social networks
- 3. SAU Twitter Facebook WeAreSAU LinkedIn
- 4. Growth
- 5. Twitter 140 characters answering “What are you doing?”
- 6. @BPGlobalPR
- 7. Silent Bob Strikes Back Asked to deplane because of his size Used social media to respond to the incident Huge media coverage and blogger community activity Awkward PR situation for Southwest
- 8. @TwitChange Charity celebrity auction Raised over $500k for Haiti in about 2 weeks Alicia Keys, Adrian Grenier, Ricky Martin, Stephen Fry, Tony Hawk, Ryan Seacrest, Sophia Bush, Rosario Dawson, Peter Wentz, Jeremy Piven, Jessica Alba, Joel Madden, the Jonas Brothers, Julie Benz, Kim Kardashian, KhloeKardashian, LeAnn Rimes, Michael Chiklis, Mario Lopez, Paula Abdul, Nicole Richie, Holly Robinson-Peete, Melanie C, Olivia Wilde, George Lopez, DemiLovato, Blair Underwood, Bret Michaels, Ashlee Simpson, Alyssa Milano
- 9. Transparency
- 10. Your character is your own, your reputation is defined by others, your actions keep them in synch. - @MargaretMeloni
- 11. Be Smart People see everything you post Spelling and grammar actually matter Facebook is forever Be positive Start PD now
- 12. Going to Work 70% of U.S. HR professionals have rejected a candidate based on online reputation info. 86% say positive online reputation influences the candidates application
- 13. Lessons: Social media is an amazing PR tool when used appropriately. Not using social media means the conversation is going on without you. Your personal social media use serves as your face to the world.
- 14. Don’t be a FAIL
Editor's Notes
- Tweet Facebook updates and news from specific departments, humans tweet event info, game updates, & announcements.Facebook is used for events and building relationships with outside groups like parents. We attempt to interact and engage in a variety of ways.LinkedIn is heavily populated by alumni trying to connect for job hunting, professional development, and just to keep in touch with other alumni.We also use all of these tools for emergency communication.WeAreSAU: University specific social network that will allow permanent connection to your student groups and friends. Launched summer 2009, we will be integrating student organization websites into the mix *hopefully* by the end of the semester. This will mean that your social greeks and academic orgs will have permanent websites, groups, member communication, and long-term connections with alumns.The chart is our social media referrer traffic over from October 2009 – October 2010. Notice the obvious trend.
- Stats at http://www.businessinsider.com/everything-you-need-to-know-about-whos-using-twitter-2010-4#social-networking-in-general-is-growing-fast-1
- “What are you doing?” is the original Twitter question. Now its use has gone way beyond status updates and developed into a full-scale open communication platform.My question here: What would you tell undergrads about social media?
- @bpglobalPR - 188,301 followers@bp_america – 18,456 followersvia NYTimes Miriam Meckel, professor of communications in Switzerland currently at Harvardstudying the impact of Twitter and social media on journalism. “What the Internet does is that it provides lots of ways for ordinary people to challenge big brands,” Ms. Meckel said. “You can just put up a Twitter stream and talk about BP brand. If you do it well and in a witty way, you can have 100,000 followers.”
- Started by Eva LongoriaParkerBidon a Twitter follow from Snoop Dog or get a phone call from Nathan Fillion. A-List celebrities donated multiple packages and raised huge sums of money very quickly. Brilliant use of social media in a time of serious donor fatigue.
- Using social media at the organizational level is about building relationships. It’s a conversation. It’s an unprecedented opportunity to gather feedback, build trust, and act on real-time client information and societal cues.
- Now we’re going to talk about your social network use and how it can help or hinder your future.
- Starting Professional Development now:Post links to interesting articles about things you’re interested inEngage with professionals in your chosen fieldRead key books and talk about them onlineEstablish a LinkedIn profile and put up a resume/portfolio, start collecting contacts outside your social peer groupsTalk about school projects, specific research conducted, and establish some actual goals. Promote awards or honors, student organization positions, and competitive events. Potential employers see these things as drive and determination.
- Our study found 70% of surveyed HR professionals in U.S. (41% in the UK) have rejected a candidate based on online reputation information. Reputation can also have a positive effect as in the United States, 86% of HR professionals (and at least two thirds of those in the U.K. and Germany) stated that a positive online reputation influences the candidate’s application to some extent; almost half stated that it does so to a great extent. Source: Microsoft ResearchHiding everything isn’t the answer either. If I’m considering you and your profile is totally buttoned down, I think you’re hiding something and I’m hesitant to give you access to our accounts. Keep it clean from the beginning. Not everything you do needs to be documented online. Also, think very carefully about what you’re doing in public. Even if you’re careful about your profile, you can’t control what other people post.- Opposites attract party story.