This document provides an overview and analysis of Walmart through a 12-point presentation. It begins with an introduction to Walmart, providing statistics on its size and scope of operations. The presentation then outlines the topics to be covered, including Walmart's history, business description, vision/mission/values, corporate and competitive strategies, SWOT analysis, five forces model, supply chain management, success factors, and criticisms. For each main topic, supporting details and explanations are provided through text, charts, and diagrams. The overall summary focuses on profiling Walmart as the world's largest retailer through analyzing its business model, strategies, and performance over time.
Rokomari.com is an online bookstore in Bangladesh that aims to drive the country's most comprehensive virtual business and help customers find the best value. It was launched in 2012 and offers books for delivery within 2-10 days along with features like quick view, returns, and wish lists. Rokomari.com seeks to strengthen the habit of reading in Bangladesh while improving profitability through cost control and customer service. Its growth strategies include new product development, attracting buyers and sellers, and increasing brand recognition.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
The document provides an overview of Starbucks' mission, strategies, and ethics. It discusses Starbucks' history and leadership, mission to provide quality coffee and an excellent third place experience. It also summarizes Starbucks' strategies around partnerships, international expansion, and creating a ubiquitous brand through aggressive store growth. Finally, it outlines Starbucks' focus on social responsibility and creating a positive community impact.
Starbucks is the largest international coffeehouse chain, operating over 16,000 stores globally. It offers coffee beverages, tea, food items, and coffee accessories. Starbucks' strengths include its leading position in specialty coffee, high-quality products and service, and strong brand recognition. However, it faces weaknesses such as high prices and a reliance on the US market. Opportunities for growth include expanding into new international markets. Threats include rising costs and increased competition from other coffee retailers. Starbucks pursues a strategy of providing consistently excellent customer experiences focused on coffee quality, atmosphere, and personalized service to build brand loyalty.
Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. It is the world's largest company by revenue and one of the world's most valuable companies. Walmart has over 2 million employees worldwide and operates under different names in 15 countries. It sources products from over 2,500 minority- and women-owned suppliers. Walmart uses innovative supply chain and inventory management strategies like just-in-time and radio frequency identification to deliver low prices efficiently. In India, Walmart has a joint venture called Best Price that operates wholesale stores targeting small business owners.
The document provides an overview of Walmart's history, operations, strategies for international expansion, and lessons learned. It discusses Walmart's vision, mission, and goals, as well as its business model, value chain, and key competitive advantages. Regarding internationalization, the document examines Walmart's reasons for expanding abroad, entry decisions, examples of success in Mexico and Canada, and failures in Germany and India. Overall, the document analyzes Walmart's path to becoming a global retailer and identifies factors for successful international transfer of core competencies.
This presentation provides an overview of Walmart, including:
1) An introduction to Walmart as the world's largest retailer, founded in 1962 in Arkansas.
2) Details on Walmart's history, business description, vision/mission/values, corporate strategy of market dominance and international expansion.
3) Analysis of Walmart's competitive strategies of low cost leadership and differentiation, as well as its business strategies centered around low prices, vendor relationships, and technology investment.
4) Criticisms faced by Walmart regarding its impacts on local communities, treatment of employees, and various legal issues.
The presentation covers Walmart's operations, strategies, and criticisms in comprehensive detail over 12 sections.
This document provides an overview and analysis of Walmart through a 12-point presentation. It begins with an introduction to Walmart, providing statistics on its size and scope of operations. The presentation then outlines the topics to be covered, including Walmart's history, business description, vision/mission/values, corporate and competitive strategies, SWOT analysis, five forces model, supply chain management, success factors, and criticisms. For each main topic, supporting details and explanations are provided through text, charts, and diagrams. The overall summary focuses on profiling Walmart as the world's largest retailer through analyzing its business model, strategies, and performance over time.
Rokomari.com is an online bookstore in Bangladesh that aims to drive the country's most comprehensive virtual business and help customers find the best value. It was launched in 2012 and offers books for delivery within 2-10 days along with features like quick view, returns, and wish lists. Rokomari.com seeks to strengthen the habit of reading in Bangladesh while improving profitability through cost control and customer service. Its growth strategies include new product development, attracting buyers and sellers, and increasing brand recognition.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
The document provides an overview of Starbucks' mission, strategies, and ethics. It discusses Starbucks' history and leadership, mission to provide quality coffee and an excellent third place experience. It also summarizes Starbucks' strategies around partnerships, international expansion, and creating a ubiquitous brand through aggressive store growth. Finally, it outlines Starbucks' focus on social responsibility and creating a positive community impact.
Starbucks is the largest international coffeehouse chain, operating over 16,000 stores globally. It offers coffee beverages, tea, food items, and coffee accessories. Starbucks' strengths include its leading position in specialty coffee, high-quality products and service, and strong brand recognition. However, it faces weaknesses such as high prices and a reliance on the US market. Opportunities for growth include expanding into new international markets. Threats include rising costs and increased competition from other coffee retailers. Starbucks pursues a strategy of providing consistently excellent customer experiences focused on coffee quality, atmosphere, and personalized service to build brand loyalty.
Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. It is the world's largest company by revenue and one of the world's most valuable companies. Walmart has over 2 million employees worldwide and operates under different names in 15 countries. It sources products from over 2,500 minority- and women-owned suppliers. Walmart uses innovative supply chain and inventory management strategies like just-in-time and radio frequency identification to deliver low prices efficiently. In India, Walmart has a joint venture called Best Price that operates wholesale stores targeting small business owners.
The document provides an overview of Walmart's history, operations, strategies for international expansion, and lessons learned. It discusses Walmart's vision, mission, and goals, as well as its business model, value chain, and key competitive advantages. Regarding internationalization, the document examines Walmart's reasons for expanding abroad, entry decisions, examples of success in Mexico and Canada, and failures in Germany and India. Overall, the document analyzes Walmart's path to becoming a global retailer and identifies factors for successful international transfer of core competencies.
This presentation provides an overview of Walmart, including:
1) An introduction to Walmart as the world's largest retailer, founded in 1962 in Arkansas.
2) Details on Walmart's history, business description, vision/mission/values, corporate strategy of market dominance and international expansion.
3) Analysis of Walmart's competitive strategies of low cost leadership and differentiation, as well as its business strategies centered around low prices, vendor relationships, and technology investment.
4) Criticisms faced by Walmart regarding its impacts on local communities, treatment of employees, and various legal issues.
The presentation covers Walmart's operations, strategies, and criticisms in comprehensive detail over 12 sections.
This document provides an overview and analysis of the Bata shoe brand in Bangladesh. It includes:
- An overview of Bata's operations in Bangladesh since 1962 and its position as the top footwear brand.
- Details on Bata's company profile, organizational structure, retail outlets both within and outside Dhaka city, financial performance from 2011-2015, and target customer demographics.
- Analysis of Bata's product lines including best-selling sizes, styles, colors, and photos of kids, men's, women's products and store interior.
- Comparison of Bata's competitors Apex and Pegasus, highlighting differences in price ranges, market shares, and product offerings.
Walton Group is Bangladesh's leading electronics and automobiles manufacturer. The SWOT analysis identified Walton's strengths as its large production capacity and experienced management team. Weaknesses include a high employee turnover rate and lack of integration between departments. Opportunities exist in technological improvements and increasing demand for innovative products. Threats come from intense competition and reliance on imports.
Imtiaz Super Market was established in 1955 in Karachi and is a pioneer of the retail industry in Pakistan. It aims to provide customers with convenience and affordability under one roof. Imtiaz offers a wide variety of local and imported products and has an estimated annual turnover between 40-60 billion rupees. Some challenges it faces include stock outs of high demand products and navigating the large store size, while competitors in the retail space have also increased.
This document provides a business plan for Maple Digital Technology International Pvt. Ltd. to launch an online store selling Apple and compatible products in India. The key points are:
1) The plan aims to tap into India's growing online retail market, estimated at Rs. 50,000 crores in 2011, by launching an e-commerce store.
2) Market research shows the online market for Apple products in India was estimated at Rs. 180 crores in 2012 and is projected to grow at 8-10% annually.
3) The strategy is to sell through their online store as well as other online channels like marketplaces and affiliates.
4) Financial projections estimate first year sales of Rs.
TOMS will launch a new Education Division and partner with Pencils of Promise to build three TOMS Academy schools. A limited edition shoe co-branded with PoP will fund this. TOMS will create a dedicated website, host events, leverage influencers and pursue media coverage to promote global education and raise $100k for the schools. Progress will be tracked to increase awareness, engagement, sales and student outcomes over three years.
The study examined the popularity of branded sports shoes among Indian youth. It found that 85% of respondents prefer wearing sports shoes, with Nike being the most popular brand. Quality is the most important factor for youth when purchasing shoes. While brand name influences buying behavior, most youth are satisfied with their preferred brand and are loyal to it for its comfort. However, 38% may consider duplicate shoes if better designs and discounts are offered.
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
Starbucks is a global coffee company that roasts and retails coffee, tea, and food items. It operates over 28,000 stores worldwide. Starbucks aims to inspire customers through unique store experiences and high-quality coffee products. It also emphasizes social responsibility. Starbucks uses various information systems like transaction processing, supply chain management, and customer relationship management systems to manage its business operations and customer data. While rapid expansion has led to some management issues, Starbucks focuses on employee motivation and customer service to maintain its success.
Walmart is the world's largest company by revenue and largest private employer. Founded in 1962 in Arkansas by Sam Walton, Walmart operates retail stores across various formats globally. In fiscal year 2015, Walmart generated over $485 billion in revenue. Walmart pioneered the use of supply chain management and technology to offer customers low prices on a wide range of products.
1. The document provides an overview of Amazon including its history, target markets, competitors, business strategies, and recommendations.
2. Amazon started as an online bookstore in 1995 and has since expanded into various product categories such as toys, electronics, and cloud computing.
3. Key strategies that have contributed to Amazon's success include innovation, low prices, vast product selection, and superior customer service and experience.
This document provides an overview of Walmart, the largest retailer in the world. It discusses Walmart's founding in 1962, growth over the decades, expansion into over 27 countries, and key figures like 2.1 million employees and $400 billion in annual sales. The document also summarizes Walmart's marketing strategy, SWOT analysis, research and development efforts, and competitors like Target and Costco.
Starbucks Coffee Company was founded in 1971 and has since grown to become one of the most recognized brands worldwide. The document analyzes Starbucks using a SWOT framework, identifying its strengths such as its strong brand name and valued employees, as well as weaknesses like relying on coffee as its main product. Opportunities for growth include expanding into new markets in Asia, while threats include rising costs and increased competition. Overall, Starbucks is well-positioned for international expansion after successfully navigating past economic challenges.
MIS is a system that provides information to help manage organizations efficiently. The objectives of MIS are to improve decision making and provide accurate, up-to-date information on performance. Common MIS applications include ERP, SCM, CRM, and KMS. Walmart pioneered the hub-and-spoke distribution model in the 1970s and has continuously invested in technology like EDI, RFID, and computer systems to optimize inventory management and reduce costs through its supply chain.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
Walmart has faced many ethical issues over the years regarding discrimination, environmental impact, and supplier practices. However, they have implemented several initiatives to address these issues such as establishing ethics standards, investing in renewable energy, reducing packaging waste, and ensuring supplier compliance. Walmart now focuses on spreading an ethical culture, donating to disaster relief, and promoting health to improve its stakeholder relationships and social impact.
The document provides an overview of Walmart, including its history, divisions, stock information, mission and vision statements, external opportunities and threats, internal strengths and weaknesses, and strategic analysis using various frameworks. It discusses Walmart's founding in the 1960s, expansion over the decades, current segments like stores, supercenters, and Sam's Club. Key people, facts, and historical events are outlined. Financial data and charts on stock performance are presented.
The document discusses Amazon's international business strategies and decisions. It analyzes Amazon using several frameworks:
1. PESTLE analysis identifies political, economic, social, technological, environmental, and legal factors affecting Amazon globally.
2. Porter's Five Forces examines competition, new entrants, suppliers, customers, and substitutes in Amazon's market.
3. SWOT analysis evaluates Amazon's strengths (e.g. leadership), weaknesses (e.g. free shipping risks), opportunities (e.g. online payments), and threats (e.g. hacking).
4. TOWS analysis suggests strategies like partnerships to leverage strengths/opportunities and address weaknesses/threats.
The
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
This document provides an overview and analysis of the Bata shoe brand in Bangladesh. It includes:
- An overview of Bata's operations in Bangladesh since 1962 and its position as the top footwear brand.
- Details on Bata's company profile, organizational structure, retail outlets both within and outside Dhaka city, financial performance from 2011-2015, and target customer demographics.
- Analysis of Bata's product lines including best-selling sizes, styles, colors, and photos of kids, men's, women's products and store interior.
- Comparison of Bata's competitors Apex and Pegasus, highlighting differences in price ranges, market shares, and product offerings.
Walton Group is Bangladesh's leading electronics and automobiles manufacturer. The SWOT analysis identified Walton's strengths as its large production capacity and experienced management team. Weaknesses include a high employee turnover rate and lack of integration between departments. Opportunities exist in technological improvements and increasing demand for innovative products. Threats come from intense competition and reliance on imports.
Imtiaz Super Market was established in 1955 in Karachi and is a pioneer of the retail industry in Pakistan. It aims to provide customers with convenience and affordability under one roof. Imtiaz offers a wide variety of local and imported products and has an estimated annual turnover between 40-60 billion rupees. Some challenges it faces include stock outs of high demand products and navigating the large store size, while competitors in the retail space have also increased.
This document provides a business plan for Maple Digital Technology International Pvt. Ltd. to launch an online store selling Apple and compatible products in India. The key points are:
1) The plan aims to tap into India's growing online retail market, estimated at Rs. 50,000 crores in 2011, by launching an e-commerce store.
2) Market research shows the online market for Apple products in India was estimated at Rs. 180 crores in 2012 and is projected to grow at 8-10% annually.
3) The strategy is to sell through their online store as well as other online channels like marketplaces and affiliates.
4) Financial projections estimate first year sales of Rs.
TOMS will launch a new Education Division and partner with Pencils of Promise to build three TOMS Academy schools. A limited edition shoe co-branded with PoP will fund this. TOMS will create a dedicated website, host events, leverage influencers and pursue media coverage to promote global education and raise $100k for the schools. Progress will be tracked to increase awareness, engagement, sales and student outcomes over three years.
The study examined the popularity of branded sports shoes among Indian youth. It found that 85% of respondents prefer wearing sports shoes, with Nike being the most popular brand. Quality is the most important factor for youth when purchasing shoes. While brand name influences buying behavior, most youth are satisfied with their preferred brand and are loyal to it for its comfort. However, 38% may consider duplicate shoes if better designs and discounts are offered.
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
Starbucks is a global coffee company that roasts and retails coffee, tea, and food items. It operates over 28,000 stores worldwide. Starbucks aims to inspire customers through unique store experiences and high-quality coffee products. It also emphasizes social responsibility. Starbucks uses various information systems like transaction processing, supply chain management, and customer relationship management systems to manage its business operations and customer data. While rapid expansion has led to some management issues, Starbucks focuses on employee motivation and customer service to maintain its success.
Walmart is the world's largest company by revenue and largest private employer. Founded in 1962 in Arkansas by Sam Walton, Walmart operates retail stores across various formats globally. In fiscal year 2015, Walmart generated over $485 billion in revenue. Walmart pioneered the use of supply chain management and technology to offer customers low prices on a wide range of products.
1. The document provides an overview of Amazon including its history, target markets, competitors, business strategies, and recommendations.
2. Amazon started as an online bookstore in 1995 and has since expanded into various product categories such as toys, electronics, and cloud computing.
3. Key strategies that have contributed to Amazon's success include innovation, low prices, vast product selection, and superior customer service and experience.
This document provides an overview of Walmart, the largest retailer in the world. It discusses Walmart's founding in 1962, growth over the decades, expansion into over 27 countries, and key figures like 2.1 million employees and $400 billion in annual sales. The document also summarizes Walmart's marketing strategy, SWOT analysis, research and development efforts, and competitors like Target and Costco.
Starbucks Coffee Company was founded in 1971 and has since grown to become one of the most recognized brands worldwide. The document analyzes Starbucks using a SWOT framework, identifying its strengths such as its strong brand name and valued employees, as well as weaknesses like relying on coffee as its main product. Opportunities for growth include expanding into new markets in Asia, while threats include rising costs and increased competition. Overall, Starbucks is well-positioned for international expansion after successfully navigating past economic challenges.
MIS is a system that provides information to help manage organizations efficiently. The objectives of MIS are to improve decision making and provide accurate, up-to-date information on performance. Common MIS applications include ERP, SCM, CRM, and KMS. Walmart pioneered the hub-and-spoke distribution model in the 1970s and has continuously invested in technology like EDI, RFID, and computer systems to optimize inventory management and reduce costs through its supply chain.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
Walmart has faced many ethical issues over the years regarding discrimination, environmental impact, and supplier practices. However, they have implemented several initiatives to address these issues such as establishing ethics standards, investing in renewable energy, reducing packaging waste, and ensuring supplier compliance. Walmart now focuses on spreading an ethical culture, donating to disaster relief, and promoting health to improve its stakeholder relationships and social impact.
The document provides an overview of Walmart, including its history, divisions, stock information, mission and vision statements, external opportunities and threats, internal strengths and weaknesses, and strategic analysis using various frameworks. It discusses Walmart's founding in the 1960s, expansion over the decades, current segments like stores, supercenters, and Sam's Club. Key people, facts, and historical events are outlined. Financial data and charts on stock performance are presented.
The document discusses Amazon's international business strategies and decisions. It analyzes Amazon using several frameworks:
1. PESTLE analysis identifies political, economic, social, technological, environmental, and legal factors affecting Amazon globally.
2. Porter's Five Forces examines competition, new entrants, suppliers, customers, and substitutes in Amazon's market.
3. SWOT analysis evaluates Amazon's strengths (e.g. leadership), weaknesses (e.g. free shipping risks), opportunities (e.g. online payments), and threats (e.g. hacking).
4. TOWS analysis suggests strategies like partnerships to leverage strengths/opportunities and address weaknesses/threats.
The
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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1. Erhan Sozen 1
CALIFORNIA STATE UNIVERSITY, LOS ANGELES
DR.MCGUIRE
October 15, 2012
Erhan Sozen
Wal-Mart Rosemead
2. Erhan Sozen 2
Beginning of the Fight
Wal- Mart is one of the most huge and well-known retailer in the world with 6,689
retail units worldwide. In this case, Wal- Mart has decided to open a Supercenter in
Rosemead after it had faced with the successful grassroots activities by Inglewood
community, which was resulted in keeping Wal- Mart away from Inglewood. The
reason why Wal- Mart later chose Rosemead was because there were two
distribution centers and ten closely located Wal- Mart stores around Rosemead. As
it is mentioned in the case, Wal- Mart` s business strategy, economies of density,
helps reducing costs by logically locating stores and distribution centers close each
other. Thanks to density within determined radius, Wal- Mart can enjoy being
efficient on sharing resources and infrastructure. After Rosemead has been chosen
for a Supercenter neighborhood, most of the residents of Rosemead and South San
Gabriel has opposed to Wal- Mart operating in their neighborhood. Thus, they have
gotten together and established Save Our Community (SOC) in order to reserve
rights of residents and give voice to residents` concerns for a Wal- Mart Supercenter
in Rosemead. It is stated in the case that primary objections to the Supercenter
arebeing close to an elementary school, creating noise pollution around Supercenter
and having an insufficient infrastructure. However, Wal- Mart has taken action
against SOC by creating its own grassroots foundations, which are Rosemead PRIDE
and Rosemead Neighbors against recall.It is clearly seen that there was a fight
happening between SOC and pro-Wal- Mart grassroots organizations.In this case,
the main problem is that Wal- Mart has not taken social responsibility in Rosemead
since Wal- Mart did not respond residents` concerns for the existence of a
Supercenter.
Concerns of Community and Wal- Mart` s Approach
There are always objections from the community when a huge retailer decides to
open a big box retailer in their neighborhood. Normally, a socially responsible
3. Erhan Sozen 3
company tries to be compromise with the community and meets community`s
needs. But, in this case, Wal- Mart has cooperated with City Council, who gave the
approval to the Supercenter in Rosemead by a vote of five to zero. Although SOC
collected around 2,600 signatures for a citywide referendum, City Council ignored
SOC` s effort. According to the case, “ Wal- Mart had convinced the City Council
Members that it would bring new jobs to Rosemead and new sources of tax
revenue.” The newly elected City Council member John Tran, who was anti- Wal-
Mart person,stated that “the company` s claims of new jobs and tax revenues were
misleading because they failed to take into account lost jobs and lost tax revenues
from the small businesses that would be forced to close.” This is clearly against
corporate social responsibility (CSR). In the case, CSR is defined as “a socially
responsible corporation is one that runs a profitable business that takes account of
all the positive and negative environmental, social and economic effects it has on
society.” Actions that Wal- Mart take did not match with Wal- Mart` s CSR
Philosophy, mentioned in the case. In the philosophy, Wal- Mart promises to give
back to community. In contrast, for example, they paid their employees under the
industry average. Also, Wal- Mart has a past of being anti- union. Hence, Wal- Mart
closed a unionized store in Canada, which cost 190 employees job. It is
understandable that the community had concerns for Wal- Mart under these
circumstances.
Considering Utilitarian Ethics
When the situation is evaluated, it is best to apply John Stuart Mill` s Utilitarian
ethics for the favor of community. The principle of Utilitarian Ethics means bringing
the greatest good for the greatest number. Clearly, many residents did not want a
Wal- Mart store in their neighborhood for many plausible reasons such as
destroying local stores, increasing traffic and crime, and poor employee standards.
4. Erhan Sozen 4
Conclusion
A giant retailer Wal- Mart can easily penetrate the market where customers are
workers with low income like in Rosemead by offering low prices to the customers.
Also, Wal- Mart offers one-stop shopping experience by selling every product. This
leads small businesses to shut down and dominancy of Wal- Mart in the community.
As I conclude, Wal- Mart should have been more sensitive to the community and
respond their concerns instead of fighting with the community. Furthermore, I
would have followed the CSR in order to work with the community without fighting
and be a part of it.