W2W Social Media Messaging
•Download as PPTX, PDF•
0 likes•63 views
This document discusses using social media for brand messaging and targeting audiences. It recommends starting with one social media platform that matches your target audience and learning how to use it well before expanding. The document also provides tips for using social media effectively such as including social media accounts in all messaging, regularly posting engaging content, responding to others, and avoiding over-automating posts. While social media can help target audiences, paid promotion may be needed to reach many people and engagement cannot be forced. Authenticity and connection are important for success.
Report
Share
Report
Share
Recommended
B.r.o.t.h.e.r.h.o.o.d#1
This document discusses leadership in modern media. It defines media as any medium that spreads information, and provides examples such as mainstream media outlets, social media platforms, newspapers, magazines, and conversations. It also explains how media can positively or negatively affect people by shaping subconscious thoughts and biases through availability heuristics and availability cascades. The document advocates for empowering media like Kid President that inspires greatness, and encourages readers to empower themselves and others through the responsible use and discussion of media.
Ccih media relations_presentation_patricia_brooks
Patricia Brooks of MatchMap Media provides advice on media relations to organizations interested in advocating for support for global health programs and foreign assistance. Ms. Brooks covers how to attract media attention, how to pitch a story, and how to respond if contacted by the media.
Activating the Social in Media
Presented a short 101 on my two cents of what a social campaign would entail for USM's ADWAVE 2011 workshop.
Lend me your thoughts. Felt that this could have better meat included.
Media publicizing your event
This document provides tips for publicizing events through various media outlets. It discusses promoting events on websites, blogs, newspapers and other print media, radio, television, and social media platforms like Facebook, Twitter and YouTube. Specific recommendations are given for writing effective media releases, targeting the right outlets, pitching stories to attract media attention, preparing for interviews, and following up to maximize coverage. The document also lists local Twin Ports media contacts.
Goyette FCP Cook - planning worksheets
The document provides guidance and questions for an individual to reflect on their role as an ambassador for their organization. It prompts the individual to identify their most important allies and toughest opponents. It also encourages developing a vision statement, identifying target audiences to communicate with, and sharing past successes. The individual is asked to consider their organization's best assets and weaknesses as well as strengths in engaging with local leadership. They are provided with questions to help in interviewing another officer to craft their story in bringing positive change.
What Uses and Gratifications (according to Blumler and Katz) will an audience...
This document discusses uses and gratifications theory, which focuses on what audiences get out of consuming media rather than how media affects people. It identifies four main categories of uses and gratifications: identity, education, entertainment, and social interaction. The document then analyzes how an audience would use and be gratified by a music video product. Specifically, it says the video would entertain through its storyline and catchy song. It would also allow identification with the featured artist. Additionally, the video aims to educate viewers about vulnerability to harm at all ages.
Communicating the IBEW Brand
The document summarizes a presentation given by the IBEW Media Department about communicating the IBEW brand through various media. The department produces The Electrical Worker magazine, maintains IBEW.org and social media accounts, and creates videos. They do this to spread their own message without relying on outside media and to increase engagement. The presentation stresses having a clear, concise message and being ready to deal with media inquiries. It provides tips on messaging, social media, photography, and videography to help local unions effectively communicate their own stories.
Social Media 101
The basics of using social media for your business, non-profit or educational institution. It's all about connecting with content that people care about.
Recommended
B.r.o.t.h.e.r.h.o.o.d#1
This document discusses leadership in modern media. It defines media as any medium that spreads information, and provides examples such as mainstream media outlets, social media platforms, newspapers, magazines, and conversations. It also explains how media can positively or negatively affect people by shaping subconscious thoughts and biases through availability heuristics and availability cascades. The document advocates for empowering media like Kid President that inspires greatness, and encourages readers to empower themselves and others through the responsible use and discussion of media.
Ccih media relations_presentation_patricia_brooks
Patricia Brooks of MatchMap Media provides advice on media relations to organizations interested in advocating for support for global health programs and foreign assistance. Ms. Brooks covers how to attract media attention, how to pitch a story, and how to respond if contacted by the media.
Activating the Social in Media
Presented a short 101 on my two cents of what a social campaign would entail for USM's ADWAVE 2011 workshop.
Lend me your thoughts. Felt that this could have better meat included.
Media publicizing your event
This document provides tips for publicizing events through various media outlets. It discusses promoting events on websites, blogs, newspapers and other print media, radio, television, and social media platforms like Facebook, Twitter and YouTube. Specific recommendations are given for writing effective media releases, targeting the right outlets, pitching stories to attract media attention, preparing for interviews, and following up to maximize coverage. The document also lists local Twin Ports media contacts.
Goyette FCP Cook - planning worksheets
The document provides guidance and questions for an individual to reflect on their role as an ambassador for their organization. It prompts the individual to identify their most important allies and toughest opponents. It also encourages developing a vision statement, identifying target audiences to communicate with, and sharing past successes. The individual is asked to consider their organization's best assets and weaknesses as well as strengths in engaging with local leadership. They are provided with questions to help in interviewing another officer to craft their story in bringing positive change.
What Uses and Gratifications (according to Blumler and Katz) will an audience...
This document discusses uses and gratifications theory, which focuses on what audiences get out of consuming media rather than how media affects people. It identifies four main categories of uses and gratifications: identity, education, entertainment, and social interaction. The document then analyzes how an audience would use and be gratified by a music video product. Specifically, it says the video would entertain through its storyline and catchy song. It would also allow identification with the featured artist. Additionally, the video aims to educate viewers about vulnerability to harm at all ages.
Communicating the IBEW Brand
The document summarizes a presentation given by the IBEW Media Department about communicating the IBEW brand through various media. The department produces The Electrical Worker magazine, maintains IBEW.org and social media accounts, and creates videos. They do this to spread their own message without relying on outside media and to increase engagement. The presentation stresses having a clear, concise message and being ready to deal with media inquiries. It provides tips on messaging, social media, photography, and videography to help local unions effectively communicate their own stories.
Social Media 101
The basics of using social media for your business, non-profit or educational institution. It's all about connecting with content that people care about.
Social media talk
This document discusses social media and how to effectively use it. It defines social media as activities that integrate technology, social interaction, and sharing content. Social media is a two-way communication channel unlike traditional mass media. It allows for feedback and viral spreading of information. While many tools for social media exist, engaging fans through conversations and measuring results are most important.
Goyette FCP Cook - Session 1 - Understanding Audiences
The document provides guidance on strategic communications and the role of associations in a post-Wisconsin political environment. It recommends developing a communications plan that goes beyond traditional media to reach target audiences, prioritizing dissemination over media relations. Associations are advised to determine their strengths and priorities, find consensus to avoid division, and focus initially on internal communications to solidify their position.
Social Media 101 for Staff
1. Social media refers to interactive online platforms like Facebook, Twitter, YouTube, blogs and more that allow communication with audiences like students, faculty, alumni and others.
2. Social media provides a "third space" for customer service, interaction and sharing media-rich content with online audiences. It is also important because that is where many users spend their time.
3. When using social media, institutions should have goals and strategies for the tools and content they use, be present, responsive, friendly in their communication, and remember to engage audiences and bring them back to the institution's main sites and messages.
Social Media 101: A Beginner's Guide
1. Social media refers to interactive online platforms like Facebook, Twitter, YouTube, blogs and more that allow communication with audiences like students, faculty, alumni and others.
2. Social media provides a "third space" for customer service, interaction and sharing media-rich content with online audiences. It is also important because that is where many users spend their time.
3. When using social media, colleges should have goals and strategies for the tools used, be responsive to users, and focus on quality engaging content over pushing messages. Monitoring and cultivating conversations is important.
Leads conference ppt
Conference ppt from #LEADCO 2016. Find out more at http://generation.global/ Watch the video athttps://youtu.be/H1UB3jTgPtA
SEC Workshop Media Training
Training given for SEC students TU Delft October 12th 2018
Michel van Baal & Roy Meijer – Short bios
Michel van Baal is Press Officer / Spokesperson at TU Delft, and - according to his Twitter bio - ‘a space engineer who got severely lost somewhere along the way’. He worked at ESA for nine years where he learnt the tricks of the communication trade. In 2009, he returned to the TU, where - among many other things - he plays the (very) annoying journalist during these media training sessions. Hasn’t been hit yet, but has come close.
Roy Meijer is Science Information Officer at TU Delft. With a journalism bachelor, a Master in Artificial Intelligence, a lot of common sense and even more practical experience, he co-hosts the media training sessions. He provides theoretical background, moral support and key messages to the scientists to prepare them for the worst Michel can throw at them.
Workshop
Being interviewed by a journalist can be intimidating. To help scientists cope with interview settings, the TU Delft communication department organises media training sessions on a regular basis - on average 40 times per year. During this workshop Michel van Baal and Roy Meijer will show you that as someone being interviewed you have a lot of control over the direction the interview takes, for better or worse. Spoiler alert: preparation is key.
Hooking the Media All Year Long
This document provides guidance on public relations strategies for libraries to generate free media coverage throughout the year. It discusses identifying different types of media reporters to pitch stories to, such as education reporters for stories about early literacy support. It also offers tips for effective media outreach, such as selecting a spokesperson, understanding what makes a story newsworthy, and responding quickly to media inquiries. Guidelines are provided for pitching story ideas, writing pitch emails, and conducting editorial meetings to advocate for library issues. Resources for media templates and a contact person are also included.
Social media club feb 2011 - Alistair Helm CEO's who Tweet
The document discusses the value of Twitter for marketing and building knowledge leadership. It notes that respected tweeters on Twitter are not self-absorbed, value conversations, offer value to followers first, and respect followers' interests. It also mentions findings from an IBM CEO survey that found most CEOs expect their environments to grow more complex but less than half believe they know how to successfully deal with increasing complexity.
Speaking Truth to Power: Advocacy 101
This document provides information and strategies for advocacy. It discusses what advocacy is, examples of advocacy activities, and strategies for influencing different audiences like decision makers, community members, and media. It outlines approaches for directly engaging with elected officials, educating the community, and using media. The document also presents scenarios for Illinois legislation around healthcare taxes, Medicaid waivers, and pharmacy practice that could impact African Americans. It prompts discussions on how these laws may positively or negatively impact communities and which groups would be most affected. Finally, it offers questions to help develop advocacy strategies and goals.
The Lost Art of Social Listening
Social listening is an art and a science, and one that the best marketers take very seriously. In this presentation, I cover the basics of social listening, why existing tactics don't work for so many organizations, and 5 tools that can help you get your social listening strategy up and running.
Casia 2014 preliminary round_template
1) Social media provides context through pictures, words and shared meanings and can be used by educational institutions to share information about programs, housing, orientations and announcements.
2) Young people on average now spend over 7 hours a day on electronic devices like phones, computers and TVs according to a new study, with most of that time spent on social media.
3) Social networking allows people to engage with communities through sites like Facebook, LinkedIn and Twitter to develop relationships, share photos and interests, and advocate for causes and beliefs.
Social Media for Professional and Personal Growth
Nunzio Bruno
Phone: 413-330-5254
Email: nbruno@thomfox.com
Twitter: @NunzioBruno
Western MA
Social Media Marketing Communication To Conversation
The document discusses the shift from mass marketing communication to social media conversation. It notes that mass marketing is one-sided and interruptive, while social media allows for two-way dialogue. The new marketing approach focuses on engaging in conversations through sharing meaningful content and building communities online rather than broadcasting messages. The document encourages marketers to listen first before joining discussions and emphasizes that social media is about sharing ideas rather than promoting products.
Information Literacy Session 8
This document discusses communicating information effectively. It emphasizes that the goals and audience should determine the format, whether written, a presentation, or other method. Factors like the type of information and environment also influence the choice. The document advises considering what to communicate, who the audience is, and where it will be presented. It should not focus on impressing the audience.
Using Your Social Media Influence for Social Good
We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.
Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.
If you have a blog and/or are active in social media, you can use your influence to spread some good. It’s easier than you think. And, no, it doesn’t involve donating lots of time and money. In this webinar, hosted by Sverve, Jennifer Barbour, chief engagement officer of Another Jennifer Blog + Writing Lab, discussed:
• Why social good deserves space in your social media channels
• Choosing a cause to write about and support
• Way to promote social good on your blog / social media
• Getting your readers involved with social good
• Social good networks to join
• Measuring your impact
Traumatic Brain Injury & Social Media
This document summarizes a presentation about how social media helped with the rehabilitation of Mike Black, who suffered a traumatic brain injury (TBI). It describes Mike's long recovery process and how his mother, Bernadette Coleman, used social media to update others on his progress, find resources and connect with other TBI survivors. While social media provided benefits like reducing isolation, it also posed challenges for Mike related to privacy, inappropriate contacts and lack of access. The presentation emphasizes the need for training and support so people with TBI can safely benefit from social networking.
One Person At A Time
The document discusses how companies can build genuine relationships online in today's digital landscape where consumers have more control over content. It notes that trust is critical, social media has arrived, channels have fragmented, and content creation is democratized. It recommends that companies engage in open conversations, reach new influencers with transparency, and join online discussions to become a trusted, relevant voice.
Graduate Studies and Social Media
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
Social Media for startups
This document provides an overview of a presentation on PR and social media for startups. It includes sections on setting up for the presentation, tips for PR, tips for social media, and hands-on activities for attendees. Some key tips discussed are knowing your audience and brand, developing a content strategy and calendar, choosing the right media channels, and measuring the impact of social media efforts. The presentation emphasizes building relationships, telling a story, listening to others, and focusing on mutually beneficial connections over self-promotion.
Branding With Social Media
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
2013 Emerging Social Media Trends
This document discusses emerging social media trends in 2013 according to presentations by Erik Qualman. The key points are:
1) Companies will need to differentiate themselves and be remarkable to stand out.
2) Brands will increasingly become publishers and rely on good quality content to attract audiences and build credibility.
3) Mobile usage and video consumption on social media will continue growing rapidly as more people use smartphones.
Social Media 101 for Small Business
1. Social media includes platforms like Facebook, Twitter, YouTube, blogs and more that allow for interactive communication and connections between a range of audiences.
2. Effective social media use focuses on building connections through engaging content and conversations rather than one-way marketing. It requires being present, prepared, and responsive to have friendly discussions that meet organizational goals.
3. The document provides tips on using various social media platforms like Facebook, Twitter, YouTube, and geosocial tools to engage audiences and build connections. It stresses having a content strategy and monitoring interactions to facilitate conversations in line with community guidelines.
More Related Content
What's hot
Social media talk
This document discusses social media and how to effectively use it. It defines social media as activities that integrate technology, social interaction, and sharing content. Social media is a two-way communication channel unlike traditional mass media. It allows for feedback and viral spreading of information. While many tools for social media exist, engaging fans through conversations and measuring results are most important.
Goyette FCP Cook - Session 1 - Understanding Audiences
The document provides guidance on strategic communications and the role of associations in a post-Wisconsin political environment. It recommends developing a communications plan that goes beyond traditional media to reach target audiences, prioritizing dissemination over media relations. Associations are advised to determine their strengths and priorities, find consensus to avoid division, and focus initially on internal communications to solidify their position.
Social Media 101 for Staff
1. Social media refers to interactive online platforms like Facebook, Twitter, YouTube, blogs and more that allow communication with audiences like students, faculty, alumni and others.
2. Social media provides a "third space" for customer service, interaction and sharing media-rich content with online audiences. It is also important because that is where many users spend their time.
3. When using social media, institutions should have goals and strategies for the tools and content they use, be present, responsive, friendly in their communication, and remember to engage audiences and bring them back to the institution's main sites and messages.
Social Media 101: A Beginner's Guide
1. Social media refers to interactive online platforms like Facebook, Twitter, YouTube, blogs and more that allow communication with audiences like students, faculty, alumni and others.
2. Social media provides a "third space" for customer service, interaction and sharing media-rich content with online audiences. It is also important because that is where many users spend their time.
3. When using social media, colleges should have goals and strategies for the tools used, be responsive to users, and focus on quality engaging content over pushing messages. Monitoring and cultivating conversations is important.
Leads conference ppt
Conference ppt from #LEADCO 2016. Find out more at http://generation.global/ Watch the video athttps://youtu.be/H1UB3jTgPtA
SEC Workshop Media Training
Training given for SEC students TU Delft October 12th 2018
Michel van Baal & Roy Meijer – Short bios
Michel van Baal is Press Officer / Spokesperson at TU Delft, and - according to his Twitter bio - ‘a space engineer who got severely lost somewhere along the way’. He worked at ESA for nine years where he learnt the tricks of the communication trade. In 2009, he returned to the TU, where - among many other things - he plays the (very) annoying journalist during these media training sessions. Hasn’t been hit yet, but has come close.
Roy Meijer is Science Information Officer at TU Delft. With a journalism bachelor, a Master in Artificial Intelligence, a lot of common sense and even more practical experience, he co-hosts the media training sessions. He provides theoretical background, moral support and key messages to the scientists to prepare them for the worst Michel can throw at them.
Workshop
Being interviewed by a journalist can be intimidating. To help scientists cope with interview settings, the TU Delft communication department organises media training sessions on a regular basis - on average 40 times per year. During this workshop Michel van Baal and Roy Meijer will show you that as someone being interviewed you have a lot of control over the direction the interview takes, for better or worse. Spoiler alert: preparation is key.
Hooking the Media All Year Long
This document provides guidance on public relations strategies for libraries to generate free media coverage throughout the year. It discusses identifying different types of media reporters to pitch stories to, such as education reporters for stories about early literacy support. It also offers tips for effective media outreach, such as selecting a spokesperson, understanding what makes a story newsworthy, and responding quickly to media inquiries. Guidelines are provided for pitching story ideas, writing pitch emails, and conducting editorial meetings to advocate for library issues. Resources for media templates and a contact person are also included.
Social media club feb 2011 - Alistair Helm CEO's who Tweet
The document discusses the value of Twitter for marketing and building knowledge leadership. It notes that respected tweeters on Twitter are not self-absorbed, value conversations, offer value to followers first, and respect followers' interests. It also mentions findings from an IBM CEO survey that found most CEOs expect their environments to grow more complex but less than half believe they know how to successfully deal with increasing complexity.
Speaking Truth to Power: Advocacy 101
This document provides information and strategies for advocacy. It discusses what advocacy is, examples of advocacy activities, and strategies for influencing different audiences like decision makers, community members, and media. It outlines approaches for directly engaging with elected officials, educating the community, and using media. The document also presents scenarios for Illinois legislation around healthcare taxes, Medicaid waivers, and pharmacy practice that could impact African Americans. It prompts discussions on how these laws may positively or negatively impact communities and which groups would be most affected. Finally, it offers questions to help develop advocacy strategies and goals.
The Lost Art of Social Listening
Social listening is an art and a science, and one that the best marketers take very seriously. In this presentation, I cover the basics of social listening, why existing tactics don't work for so many organizations, and 5 tools that can help you get your social listening strategy up and running.
Casia 2014 preliminary round_template
1) Social media provides context through pictures, words and shared meanings and can be used by educational institutions to share information about programs, housing, orientations and announcements.
2) Young people on average now spend over 7 hours a day on electronic devices like phones, computers and TVs according to a new study, with most of that time spent on social media.
3) Social networking allows people to engage with communities through sites like Facebook, LinkedIn and Twitter to develop relationships, share photos and interests, and advocate for causes and beliefs.
Social Media for Professional and Personal Growth
Nunzio Bruno
Phone: 413-330-5254
Email: nbruno@thomfox.com
Twitter: @NunzioBruno
Western MA
Social Media Marketing Communication To Conversation
The document discusses the shift from mass marketing communication to social media conversation. It notes that mass marketing is one-sided and interruptive, while social media allows for two-way dialogue. The new marketing approach focuses on engaging in conversations through sharing meaningful content and building communities online rather than broadcasting messages. The document encourages marketers to listen first before joining discussions and emphasizes that social media is about sharing ideas rather than promoting products.
Information Literacy Session 8
This document discusses communicating information effectively. It emphasizes that the goals and audience should determine the format, whether written, a presentation, or other method. Factors like the type of information and environment also influence the choice. The document advises considering what to communicate, who the audience is, and where it will be presented. It should not focus on impressing the audience.
Using Your Social Media Influence for Social Good
We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.
Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.
If you have a blog and/or are active in social media, you can use your influence to spread some good. It’s easier than you think. And, no, it doesn’t involve donating lots of time and money. In this webinar, hosted by Sverve, Jennifer Barbour, chief engagement officer of Another Jennifer Blog + Writing Lab, discussed:
• Why social good deserves space in your social media channels
• Choosing a cause to write about and support
• Way to promote social good on your blog / social media
• Getting your readers involved with social good
• Social good networks to join
• Measuring your impact
Traumatic Brain Injury & Social Media
This document summarizes a presentation about how social media helped with the rehabilitation of Mike Black, who suffered a traumatic brain injury (TBI). It describes Mike's long recovery process and how his mother, Bernadette Coleman, used social media to update others on his progress, find resources and connect with other TBI survivors. While social media provided benefits like reducing isolation, it also posed challenges for Mike related to privacy, inappropriate contacts and lack of access. The presentation emphasizes the need for training and support so people with TBI can safely benefit from social networking.
One Person At A Time
The document discusses how companies can build genuine relationships online in today's digital landscape where consumers have more control over content. It notes that trust is critical, social media has arrived, channels have fragmented, and content creation is democratized. It recommends that companies engage in open conversations, reach new influencers with transparency, and join online discussions to become a trusted, relevant voice.
What's hot (17)
Goyette FCP Cook - Session 1 - Understanding Audiences
Goyette FCP Cook - Session 1 - Understanding Audiences
Social media club feb 2011 - Alistair Helm CEO's who Tweet
Social media club feb 2011 - Alistair Helm CEO's who Tweet
Social Media Marketing Communication To Conversation
Social Media Marketing Communication To Conversation
Similar to W2W Social Media Messaging
Graduate Studies and Social Media
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
Social Media for startups
This document provides an overview of a presentation on PR and social media for startups. It includes sections on setting up for the presentation, tips for PR, tips for social media, and hands-on activities for attendees. Some key tips discussed are knowing your audience and brand, developing a content strategy and calendar, choosing the right media channels, and measuring the impact of social media efforts. The presentation emphasizes building relationships, telling a story, listening to others, and focusing on mutually beneficial connections over self-promotion.
Branding With Social Media
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
2013 Emerging Social Media Trends
This document discusses emerging social media trends in 2013 according to presentations by Erik Qualman. The key points are:
1) Companies will need to differentiate themselves and be remarkable to stand out.
2) Brands will increasingly become publishers and rely on good quality content to attract audiences and build credibility.
3) Mobile usage and video consumption on social media will continue growing rapidly as more people use smartphones.
Social Media 101 for Small Business
1. Social media includes platforms like Facebook, Twitter, YouTube, blogs and more that allow for interactive communication and connections between a range of audiences.
2. Effective social media use focuses on building connections through engaging content and conversations rather than one-way marketing. It requires being present, prepared, and responsive to have friendly discussions that meet organizational goals.
3. The document provides tips on using various social media platforms like Facebook, Twitter, YouTube, and geosocial tools to engage audiences and build connections. It stresses having a content strategy and monitoring interactions to facilitate conversations in line with community guidelines.
Putting Your District In The Spotlight
“Putting Your District in the Spotlight” will be presented on Saturday, June 12th in San Antonio at the Texas Association of School Boards Summer Leadership Institute South in San Antonio and on June 19th at TASB SLI North in Fort Worth.
Putting Your District In The Spotlight
This document discusses the importance of public relations and communications for school districts. It notes that school districts face many challenges that can divide communities, so effective communications are needed to clarify goals, dispel rumors, and create a positive image. The document provides tips for working with the media, including being accessible, keeping messages simple, and remembering that the goal is promoting student success. It emphasizes using multiple communication channels like websites, newsletters, social media and community events to engage stakeholders.
Essential Nonprofit Communications Plan
This document provides an overview of essential elements of an effective nonprofit communications plan. It discusses defining your brand and key audiences, developing clear and compelling messages, setting goals and strategies, and choosing appropriate tools and tactics. These include media relations, self-generated communications like newsletters and websites, and leveraging strategic partnerships. The document stresses integrating your messaging across all channels, evaluating your efforts, and being prepared with a crisis communications plan. The overall message is that nonprofits need a thoughtful, audience-focused plan to successfully communicate their mission and impact.
AS Y1 Media Studies 1.1 induction 2020
This document provides an overview of an induction session for a media studies course. It introduces key concepts that will be covered like media language, representation, audience, and institutions. It outlines the agenda for the induction which includes introductions, setting ground rules, and an activity called "Mixed Messages" to demonstrate how media can be interpreted differently. It also provides a brief course outline, explaining the three components will cover investigating media forms and language, industries and audiences, and completing a media production. It sets induction homework of interacting with online media resources to familiarize students with concepts and tools to be used in the course.
Media and its impacts on public health policy
The document discusses media and its impact on public policy. It provides examples of advocacy campaigns and how social media can be used. It outlines some key principles for effective media advocacy including framing your message, engaging different audiences, giving people a voice, and making issues relatable. The goal of media advocacy is to change perspectives and expand discussions to engage communities and decision makers. It also discusses challenges like dealing with opposition and the importance of collaboration.
Cover me - understanding & engaging Gen Y in Aquatics
This document discusses engaging Generation Y through social and mobile communications. It defines Generation Y and how they heavily use mobile phones and social media. The document outlines exercises for attendees to brainstorm how they currently communicate, what could be communicated digitally, and to design a social network homepage. Options for social platforms like Yammer, Ning and Facebook are presented and their features explained. The goal is to help attendees understand how to effectively communicate with Generation Y using social and mobile platforms.
How to Survive a Social media Crisis
This document provides guidance on how to survive a social media crisis. It recommends preparing in advance by monitoring for issues, getting to know your audience, and having a crisis response plan ready. When a crisis hits, the document advises remaining calm, being transparent, responding quickly, updating regularly, and learning from the experience to improve future crisis preparedness and response.
Social Media Citizenship: Please leave your cell phone on! How People with D...
The document provides an overview of using social media for social change and advocacy. It discusses various social media platforms like Facebook, Twitter, and LinkedIn and how they can be used to spread messages and engage with elected officials and causes. Specific tips are provided for using hashtags, sharing content, and building relationships online. The document also discusses internet safety and creating social media plans for both individuals and organizations.
Informative speech powerpoint 7 29
The document discusses the advantages and disadvantages of social media use. Some key advantages include staying connected with friends and family, getting informed about current events, and opportunities for business promotion and career networking. However, there are also security risks like hacking and fake profiles. Additional disadvantages are cyberbullying, wasted time on social media, and the potential for employees to lose their jobs if they criticize their employer online. The conclusion emphasizes being cautious with social media use and understanding the terms of use and privacy policies of different sites.
Webinar may13
Eve Mayer Orsburn presented on social media realities and gave overviews of Facebook, Twitter, and LinkedIn. Facebook has over 400 million users with a median age of 26 and over 700,000 businesses have pages. Twitter has 105 million users with an average age of 31 and allows short messages. LinkedIn has 65 million business professionals with an average income of $109K and is used for hiring and business partnerships. The presentation covered principles like listening, monitoring, and establishing guidelines and discussed using social media in contact centers.
Social media for startups
This document provides guidance for startups on using social media to build tribes and movements around their products. It emphasizes that people are drawn to belonging, leaders, and new ideas. To build a tribe, startups should determine their target market, authentically share their passion and beliefs, and create ways for the tribe to communicate both internally and externally. By empowering the tribe to spread ideas on their own, startups can create movements where peer support leads to viral growth. The document outlines specific steps startups should take, such as publishing a manifesto, making it easy for followers to connect, tracking progress publicly, and listening to feedback to iteratively improve.
Social media for engagement and influencing in livestock research for develop...
Social media allows for more personal and conversational engagement than traditional news media. To be effective on social media, organizations should engage with others rather than just push out information, go where audiences are active, and get on platforms like Twitter. It's best to selectively focus on 5-10 key social media channels and post regularly. Content and effective tagging are still important, and visuals, shorter pieces, and framing messages around larger issues can help engage audiences. Organizations should listen, respond, engage humorously and honestly to build interest.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
7 Keys to Social media success April 2014
This document provides tips for social media success, including understanding your target audience and their demographics, listening to your audience to create useful content, joining online conversations, establishing thought leadership by creating helpful content and engaging in dialogue, knowing your limits to avoid overreach, and leveraging both online and offline communication channels. The key is to focus on creating and sharing useful, helpful content while actively engaging with your audience.
Similar to W2W Social Media Messaging (20)
Cover me - understanding & engaging Gen Y in Aquatics
Cover me - understanding & engaging Gen Y in Aquatics
Social Media Citizenship: Please leave your cell phone on! How People with D...
Social Media Citizenship: Please leave your cell phone on! How People with D...
Social media for engagement and influencing in livestock research for develop...
Social media for engagement and influencing in livestock research for develop...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Recently uploaded
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Recently uploaded (20)
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
W2W Social Media Messaging
- 1. W2W: Conquering communication and the great (gender) divide Social Media Messaging & Targeting Aja J. Williams
- 2. Role of social media Brand Messages • There are a number of ways to communicate a specific message to people. • Emails • Newsletters • Phone Calls • Flyers/Posters • Text Messaging Extend Your Messaging
- 3. Choosing all or 1 platform? • Social media is an extension of your messaging, but what platform works best for you? • Who is your audience? (Younger, older, more affluent, etc.) Where is that audience? • What is it that you’re intending to do? • When starting out, start out slow, choose one and learn how to do it well before moving to the next one.
- 4. So what now?
- 5. So what now? • Let people know about a social media account. • Include it in all of your other messaging. • Then use it! • Post about the day • Share news and information • Interact • Don’t forget to respond • Capitalize on popular hashtags relevant to you
- 7. Avoid the #fail • Be mindful of what you’re posting • Pay attention to trending topics • Don’t automate your social media • Don’t force it
- 13. Pay to play • Social media is increasingly becoming more about pay to play. They want your money to reach the people you want to reach. • If it’s an affordable option, it allows you to target the people you want to reach. • However, just because it’s targeted doesn’t mean people will respond.
- 14. Last thoughts • Social media is all about the connection and engagement. • Be Human! • If timing of social media becomes an issue, think of a volunteer or an intern. • Remember to play to the strengths of the social media platform, which will be your greatest asset in reaching more people.
- 15. Reach out to me: Aja J williams @ajawilliams09 ajawilliams09@gmail.com
Editor's Notes
- Gender
- Capitalizing on hashtags
- Engagement & Out in the Community