This document discusses leadership in modern media. It defines media as any medium that spreads information, and provides examples such as mainstream media outlets, social media platforms, newspapers, magazines, and conversations. It also explains how media can positively or negatively affect people by shaping subconscious thoughts and biases through availability heuristics and availability cascades. The document advocates for empowering media like Kid President that inspires greatness, and encourages readers to empower themselves and others through the responsible use and discussion of media.

1. Leadership in
Modern Media

2. What is “Media?”
• Media – Any medium that spreads information
• Examples:
• Mainstream: CNN, FOX, MSNBC
• Grassroots: YouTube, Twitter, Facebook, Books, etc.
• Miscellaneous: Newspapers, Magazines, Conversations

3. The Power of Media
• Media can positively or negatively affect those that watch
it.
• Media forms subconscious thoughts in a person that leads
to biases.
• Availability Heuristic - a mental shortcut that relies on
immediate examples that come to a given person's mind
when evaluating a specific topic, concept, method or
decision.
• Availability Cascade - a self-reinforcing process in which a
collective belief gains more and more plausibility through
its increasing repetition in public discourse.

4. Disempowering Media

5. Old Disempowering Media

6. Deciphering Media

8. Empowering Media
• Kid President

9. “Greatness is Upon You”
-Eric Thomas

11. How can we empower others
through Media?

12. Final Thoughts
• Empower yourself and others
• Media you see may be true/false, fact/fiction make
yourself knowledgeable on the topic in order to form a
proper opinion/outlook
• Carry this conversation and these thoughts into your
everyday life

13. Related Tenet(s)
1. “A man is to be wise and a keeper and
disseminator of knowledge.”