This is the full slide set from the #w2e New tech discussion at Hotel Anglais tonight. Speakers are, in the order of the presentation Magnus Höij, Internetworld Mattias Swenson, Bloglovin.com Johan Löfmark, hemlig Johan Bergelin, Capgemini Consulting Dan Carlberg, Bloglovin.com You can download the presentation but please ask the creator of the specific part of the presentation that you are interested in for permission before using the slides. They are probably more than happy to help. You can also find pictures and movie from the event at http://www.capgemini.com/technology-blog/2009/05/new_tech_discussion.php

1. Welcome to #w2e new tech discussion

2. Correlation between number of speakers and your pain 5 # of speakers Severe risk of people falling asleep OK

3. Agenda Magnus ” Obama magic” Mattias ” Metrics jedi” Johan L ” Enterprise 2.0” Johan B ” Transitive trust and Whuffie” Dan ” Work on Stuff that Matters ”

4. Därför lyckades Obama-kampanjen Magnus Höij, Internetworld

6. 1 miljard mejl 200 000 event 14.5 miljoner timmar på Youtube

7. Drive action

8. Mr. T in DC

9. Be authentic

10. Create ownership

12. Be relevant

13. Open brand

17. Measure

18. Agenda Magnus ” Obama magic” Mattias ” Metrics jedi” Johan L ” Enterprise 2.0” Johan B ” Transitive trust and Whuffie” Dan ” Work on Stuff that Matters ”

21. ” what!?”

23. Startup Metrics for Pirates: AARRR !!! (Startup Metrics for Product Marketing & Product Management) Dave McClure Master of 500 Hats blog: http://500hats.typepad.com/ website: http://www.500hats.com/

25. Customer Lifecycle / Conversion Behavior Website.com 4. REFERRAL 5. Revenue $$$ 2. Activation 3. RETENTION 1. ACQUISITION

29. Customer Lifecycle / Conversion Behavior Website.com Only encourage users to refer * after * they have “ happy” user experience; avg score >= 8 out of 10 2. Activation 3. RETENTION 4. REFERRAL Emails & widgets Campaigns, Contests 1. ACQUISITION

30. Customer Lifecycle / Conversion Behavior Website.com 2. Activation This is the part * you * have to figure out… I don’t know jack about your business 4. REFERRAL 3. RETENTION 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 1. ACQUISITION

31. AARRR!

32. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25

33. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25

34. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25

35. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25

36. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25

40. Make Metrics your religion If it’s not measurable, it’s not actionable

41. Rydell & Quick

42. Agenda Magnus ” Obama magic” Mattias ” Obama magic” Johan L ” Enterprise 2.0” Johan B ” Transitive trust and Whuffie” Dan ” Work on Stuff that Matters ”

43. Enterprise 2.0 #w2e new tech discussion Johan Löfmark johan@lofmark.se | @johalof

44. When I wake up in the morning I never say: “Hurray, today I am going to interact with my electricity company.”

45. World Wide Web ► The People Web

46. What about the world inside companies? The definition of a company: People working together

47. More than a (1) chapter

48. Thomas J. Allen, Managing the Flow of Technology, Massachusetts Institute of Technology Anledningen till Kontorslandskap: The Allen Curve The more distance there is between people – 50 meters or more to be exact – the less they will communicate.

51. My friends after 5 pm My friends 9-5

52. Forrester's Social Technographics WIKI / BLOGS MAJORITY OF EMPLOYEES

53. Integrated in workflows

54. Social Software Value Matrix Inspired by The Social Software Value Matrix by Michael Idinopulos Create new interactions Improve exisiting interactions Partnership Improvement Across multiple silos With customers and partners Business Innovation Operational Improvement Communications Improvement Organizational Transformation Within a single silo Business Model Transformation OPERATIONS ORGANIZATION STRATEGY Productivity New Way of Work Exciting

55. Final insight: Thanks! +46709813944 | johan@lofmark.se | @johalof

56. Agenda Magnus ” Obama magic” Mattias ” Obama magic” Johan L ” Enterprise 2.0” Johan B ” Transitive trust and Whuffie” Dan ” Work on Stuff that Matters ”

59. Pointer Spy Bar Gratis inträde Nobody Förtroende ?

61. … är kopplingar mellan människor som har ett förtroendeförhållande…

62. … ett förtroende som kan föras över till andra människor, transitive trust…

63. … vilket blir extremt värdefull i en digitalt nätverkad ekonomi…

64. … eftersom vi där har fler sociala kontakter och lägre barriärer för kommunikation

71. #Inlägg 1242 2,5 års diskussion och samlad kunskap Förtroende via kunskap Förtroende via deltagande Förtroende via volym

72. En annan typ av socialt sammanhang men principen transitive trust är likadan: Nikon får mitt förtroende eftersom jag litar på de personer som pratar om Nikon

73. Hjälp, jag vill inte se ut som en idiot!

74. Sluta skrik!

76. Börja konversera och skapa socialt kapital!

79. www.capgemini.com/technology-blog @johanbergelin http://www.linkedin.com/in/johanbergelin [email_address] Vakna fortfarande? Under 30 år Över 30 år

80. Agenda Magnus ” Obama magic” Mattias ” Obama magic” Johan L ” Enterprise 2.0” Johan B ” Transitive trust and Whuffie” Dan ” Work on Stuff that Matters ”

81. 8 min

84. W e b 2 . 0 ?

85. Jobba med något som har betydelse för dig

86. 3 principer

87. 1. Jobba med något som betyder mer för dig än pengarna.

88. "We don't make movies to make money, we make money to make more movies" — Walt Disney

90. 2. Skapa mer värde än du tar

93. 3. Tänk långsiktigt

94. 1. Jobba med något som betyder mer för dig än pengarna. 2. Skapa mer värde än du tar 3. Tänk långsiktigt