The Univision Experience Design Team is responsible for creating best-in-class apps and responsive websites through an iterative user experience design process. They start with a comprehensive vision and use planning, iteration, and feedback to build outstanding digital experiences that wow audiences. The team conducts research, usability testing, prototyping and works closely with developers to deploy products and continuously improve based on user data. Their goal is to create emotional bonds between users and products by starting with a clear vision and design process focused on the user experience.

1. Univision Experience Design Team

2. Univision Experience Design Team
Overview
Who are we?
Designers, prototypers, product and user experience experts.
What do we do?
Create and iterate best-in-class apps and responsive websites.
Why do we do it?
To wow and delight our audience with outstanding experiences.
How do we do it?
Through planning, iteration, feedback we build a COMPREHENSIVE VISION.
Not a single-track idea.
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3. Univision Experience Design Team
User Experience Design
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Products users love start with a promise, focus, or vision which serves as a foundation and
builds upon that to create an emotional bond with the user.
Great products don’t finish their development by adding UX at the end. They start by
using a strong design process and that process starts with defining the product’s vision.
The vision needs to be clear and consistent throughout the product far beyond the
visible UX, ultimately focusing on the user’s objective.
GOALS SEO
HISTORY INSPIRATION
EXPERTS INSIGHTS
TRENDS

4. Univision Experience Design Team
User Experience Cycle
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Products start with a vision or a need that define the strategy. Research and ideation define a strong workflow and structure. This is the foundation
for making informed design and interaction decisions. Internal feedback and user testings provide final direction in getting the product ready for
deployment. Iteration never stops.
Best-In-Class
User Facing Products
Deploy
Measure
Test/Iterate
Strategy
User/Business
Needs
Research
Analysis
Trends
Best Practices
Define
User Flows
Structure
IA
Specs
Collaboration
With Dev Team
Build
+
Test/Iterate
Visual Design
+
Test/Iterate
Prototype
+
Test/Iterate

5. Univision Experience Design Team
User Experience Phases
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Strategy
o User & Business Needs
o Functional & Content Requirements
Visual Design
o User Interface
o Interactions & Transitions
o User Tests
o Iteration
Research
Specs
o Competitive Analysis
o Trends
o Best Practices
o Current site analytics
o Design Specs
o Measurement Specs
o Functional & Interaction Specs
o Collaboration with Dev Team
Define
o Workflows
o Structure
o Information Architecture
o Sketch
Build
o Workflows
o Structure
o Information Architecture
o Sketch
Prototype
Deploy
o Wireframes
o Interactions
o User Tests
o Iteration
o Beta & Production Launch
o Measure Analytics
o User Tests
o Iteration

6. Univision Experience Design Team
UXD Projects: CMS Widgets
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Documentation User Facing Product

7. Univision Experience Design Team
UXD Projects: CMS Templates
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Documentation User Facing Product

8. Univision Experience Design Team
UXD Projects: Fantasy Fútbol
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Documentation User Facing Product

9. Univision Experience Design Team
UXD Projects: Deportes App
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Documentation User Facing Product

10. Univision Experience Design Team
UXD Projects: Univision App
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Documentation User Facing Product

11. Univision Experience Design Team
Usability Studies
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Research
The objective of each study is to
evaluate the user experience of
different products through the
different steps of the product
development cycle. Including:
o Prototypes
o A/B testing
o Mobile Apps
o Responsive Web
User Profiles
We adapt our screener for the
product that we are testing. In general
our users' profiles include:
o Watch and read content in Spanish
o Digital Users
o Watch Univision
o Visit Univision.com
Methods
Different methodologies are used:
o In person depth interviews
o Randomization
o Task based research
o Speak out loud
o Pre-session survey
o Task Success
o Time on task
o Ease to use
o Net promoter scores
o Post-session surveys
o System of Usability Scale
Findings
Some of the most important findings
from our sessions are:
o Importance of increased visibility of
social share buttons in mobile.
o Importance of content type icons in
widgets to help users distinguish
between videos, slideshows and
articles.
o Visibility of carousel navigation
elements.
o Importance of labeling content
areas by category for better page
browsing experience.
o Importance of a simplified way to
log in to site.
70%
30%
Full Time Part Time
Employment
Age
18-24
25-34
45-54
SUS Learnability Easy to Use
SUS
4.6
4.3
3.3
3.7
3.5
Easy to understand
RegistraEon
Build a team
Line up
Create a league
Task Rate
(5=Very Easy, 1=Very Difficult)

12. Univision Experience Design Team
UXD Team
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Freddy Alcantara
UX Designer
Jenna Haney
Creative Director
Iris Rabines
Senior Art Director
Aldin Smith
Senior Graphic Designer
Malena Svarch
Sr. Manager-Usability Research
Chad Tempest
Creative Director