KZero provides consulting services for virtual worlds, gaming, and augmented reality including business planning, market analysis, and strategic guidance. They analyze user demographics and behaviors across many virtual worlds. Charts in the document show age profiles of registered users for several virtual worlds like Moshi Monsters, Bin Weevils, Chimpoo, Poptropica, Stardoll, Habbo, and SmallWorlds, with most having highest percentages of users between ages 8 to 12.

1. Age Profiles
For Virtual World User Bases

2. About KZero
Consulting, Analytics, Insight

3. KZero services
Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented
reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development, user
analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4. Clients

5. Media References

6. Moshi Monsters: 50m registered users
16%
14%
12%
10%
8%
6%
4%
2%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

7. Moshi Monsters: 50m registered users
100%
90%
80%
70%
2010 2011
60%
50%
40%
30%
20%
10%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

8. Moshi Monsters: Top 8 Countries
35%
32%
31%
30%
30%
28%
2010 2011
25%
20%
15% 14%
11%
10%
6%
5%
5% 3% 4%
3% 3%
2% 2%
1% 1%
0%
UK US Australia New Zealand Canada Phillipines Ireland Singapore

9. Bin Weevils: 6m registered users
25%
20%
15%
10%
5%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

10. Bin Weevils: 6m registered users
100%
80%
60%
40%
20%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

11. Poptropica, Chimpoo and Stardoll
20%
Chimpoo Poptropica Stardoll
16%
12%
8%
4%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

12. Moshi Monsters vs Bin Weevils
25%
Bin Weevils Moshi Monsters
20%
15%
10%
5%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

13. Chimpoo: 4m registered users
20%
16%
12%
8%
4%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

14. Chimpoo: registered users
100%
80%
60%
40%
20%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

15. Stardoll: 116m registered users
10%
8%
6%
4%
2%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

16. Poptropica: registered users
16%
14%
12%
10%
2010 2011
8%
6%
4%
2%
6 7 8 9 10 11 12 13 14
Age

17. Habbo: 220m registered users
30%
24%
18%
12%
6%
0%
12 and under 13 14 15 16 17 and ove
Age

18. SmallWorlds: 6m registered users
30%
24%
18%
12%
6%
0%
13 14 15 16 17
Age

19. Stardoll, Habbo, SmallWorlds
20%
Stardoll SmallWorlds Habbo
16%
12%
8%
4%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

20. All Worlds
25%
Bin Weevils Chimpoo Poptropica Stardoll Moshi Monsters Habbo SmallWorlds
20%
15%
10%
5%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

21. kzero.co.uk