This document provides an overview and agenda for a workshop on digital solutions and social media. The workshop will cover topics like mobile adoption trends, mobile terminology, how mobile is influencing consumers, social media platforms, community building in social media, and metrics for social media. Attendees can expect to learn about the rapid growth of mobile, how to create effective mobile and social media campaigns, tips for using platforms like Facebook, Twitter and YouTube, and how to establish online communities and measure social media results.
Case Study: Launching Your Brand's Game with OpenFeint
Presented by: David Chu, Senior Product Marketing Manager, OpenFeintOpenFeint is the largest mobile social gaming network with over 115 million players and 6,900 games. Keith will showcase how different brands—movies, TV shows, sports teams, musicians, and more—use OpenFeint’s platform and marketing promotions to distribute games and grow brand presence. He’ll share tips for how you can leverage games and partnerships to increase distribution and visibility for your company in the rapidly growing gaming world.
www.bdionline.com
At MREC 2012, LinkedIn’s Leela Srinivasan presented observations from data and surveys on the movement towards mobile recruiting.
Read Leela’s blog post, “3 Reasons You Can No Longer Ignore Mobile Recruiting” http://linkd.in/GzWEOL
Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Strategies for mobiles and smartphones - James CridlandRolf Brandrud
The use of smart phones has exploded. But is anyone really listening to radio on them? How do people use their mobiles for radio - and what can we learn from broadcasters who pioneer in this area?
Can the European radio industry influence the mobile phones manufacturers to include a generic receiver for digital radio in all phones – the “Eurochip”?
And how will devices and mobile services develop over the coming years?
Learn how to take your online business global the right way in this presentation. Draw conclusions from supporting data and know what benefits and challenges to consider when it comes to going international.
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
A snapshot of mobile web usage growth in Australia as seen by the Australian Broadcasting Corporation (ABC). Presented at the CeBIT Mobile Conferecence, May 2012.
Mobile-Friendly Email: Trends and Best Practices [Webinar with ActOn Software]Litmus
More business prospects are opening email on mobile devices than through traditional webmail on a browser. It’s becoming increasingly imperative to provide the right content, in the right format, at the right time.
Justine Jordan and Janelle Johnson provide an overview of what marketers need to know about making email more mobile-friendly, as well as some simple steps to take in managing email marketing campaigns.
Topics include:
How to make email more mobile friendly
Best practices for mobile email
The future of mobile email
And more!
Turkey'internet users got a great growth since 2005, increasing from 15% of penetration rate to 45%. With a total amount of 35M users, it is the 4th largest country... Anyway it is still in a early stage.
This presentation shows a summarization of the development stage of Internet in Turkey, giving a preview of actual trends in usage and demographics.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will present the latest Project findings to the Handheld Librarian Online Conference about how many people have mobile devices and how they use these devices—for accessing all kinds of content, using apps, social media, and for specialized searches such as for politics, news, and for health information. He will also discuss broader public attitudes about why people like mobile connectivity and how they feel challenged by it.
Mobile Study Shows Contacts Cited As Biggest Hassle to Lose, With Many Considering Its Loss ‘Priceless’.
Plaxo survey on usage of smartphones & backup reveal importance of address book information. For more info: http://www.plaxo.com/mobiletrends
Case Study: Launching Your Brand's Game with OpenFeint
Presented by: David Chu, Senior Product Marketing Manager, OpenFeintOpenFeint is the largest mobile social gaming network with over 115 million players and 6,900 games. Keith will showcase how different brands—movies, TV shows, sports teams, musicians, and more—use OpenFeint’s platform and marketing promotions to distribute games and grow brand presence. He’ll share tips for how you can leverage games and partnerships to increase distribution and visibility for your company in the rapidly growing gaming world.
www.bdionline.com
At MREC 2012, LinkedIn’s Leela Srinivasan presented observations from data and surveys on the movement towards mobile recruiting.
Read Leela’s blog post, “3 Reasons You Can No Longer Ignore Mobile Recruiting” http://linkd.in/GzWEOL
Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Strategies for mobiles and smartphones - James CridlandRolf Brandrud
The use of smart phones has exploded. But is anyone really listening to radio on them? How do people use their mobiles for radio - and what can we learn from broadcasters who pioneer in this area?
Can the European radio industry influence the mobile phones manufacturers to include a generic receiver for digital radio in all phones – the “Eurochip”?
And how will devices and mobile services develop over the coming years?
Learn how to take your online business global the right way in this presentation. Draw conclusions from supporting data and know what benefits and challenges to consider when it comes to going international.
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
A snapshot of mobile web usage growth in Australia as seen by the Australian Broadcasting Corporation (ABC). Presented at the CeBIT Mobile Conferecence, May 2012.
Mobile-Friendly Email: Trends and Best Practices [Webinar with ActOn Software]Litmus
More business prospects are opening email on mobile devices than through traditional webmail on a browser. It’s becoming increasingly imperative to provide the right content, in the right format, at the right time.
Justine Jordan and Janelle Johnson provide an overview of what marketers need to know about making email more mobile-friendly, as well as some simple steps to take in managing email marketing campaigns.
Topics include:
How to make email more mobile friendly
Best practices for mobile email
The future of mobile email
And more!
Turkey'internet users got a great growth since 2005, increasing from 15% of penetration rate to 45%. With a total amount of 35M users, it is the 4th largest country... Anyway it is still in a early stage.
This presentation shows a summarization of the development stage of Internet in Turkey, giving a preview of actual trends in usage and demographics.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will present the latest Project findings to the Handheld Librarian Online Conference about how many people have mobile devices and how they use these devices—for accessing all kinds of content, using apps, social media, and for specialized searches such as for politics, news, and for health information. He will also discuss broader public attitudes about why people like mobile connectivity and how they feel challenged by it.
Mobile Study Shows Contacts Cited As Biggest Hassle to Lose, With Many Considering Its Loss ‘Priceless’.
Plaxo survey on usage of smartphones & backup reveal importance of address book information. For more info: http://www.plaxo.com/mobiletrends
Networked Consumers: How networked and how important?Jim Jansen
The Professors Institute, a one and a half day conference for mid-Atlantic college and university professors of marketing and communications. It is hosted by the Direct Marketing Association of Washington Educational Foundation, a nonprofit foundation whose mission is to educate local professors on direct and interactive marketing so as to encourage students to enter the direct marketing industry.
Hispanic Mobile Marketing Forum 2012 - Max KilgerPortada
The Nature of the Mobile Hispanic Market by Max Kilger, Chief Behavioral Scientist at Experian Simmons. Presentation for Portada's 2012 Mobile Marketing Forum in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Aaron Smith will share the Pew Internet Project’s most recent data on the constantly shifting digital ecosystem in the U.S. and highlight some major trends that have emerged since the project’s inception in 1999.
When considering that more than half of Americans is now carrying a computer in his/her pocket, many technologists and marketers have blindly rushed to address mobility as it leads us to who-knows-where. So much of desktop behavior such as email and the web have followed us here, while incumbent text messaging and a newfound lust for apps is chewing away at time spent on the device. Through all of this prescriptive technology, it is critical to respect and understand that liberation from the desktop carries with it disruptions from the offline world and traditional media. These observances and some telling data are included in this first edition of the Edelman Mobility Quarterly.
Do you have a global, mobile strategy?
Are you involving your audience and brand through creativity?
Are you ready for mobile payment?
Do you have a multi-screen strategy?
You should. Because...
ONE YEAR AGO
A new age began to emerge. Mobile technology was freeing humanity from the ball and chain of the personal computer.
It was predicted that by the end of 2011 mobile technology would reach full adoption...
THAT DAY HAS COME
Upwardly Mobile. CEOs want it on iPad, shelf-stackers want it on Android - everyone is communicating on the move. So when and how will mobile work well inside your organisation? Sophia Cheng reports the results of our simply survey on mobile in the workplace. Our panel of intranetizens comment on the findings:
Luke Mepham, Aviva
Dana Leeson, BSI
Sharon O’Dea, Standard Chartered Bank
2012 Online User Behavior and Engagement Study - Harris InteractiveHemant Charya
More than seven in 10 US tablet owners ages 18 to 34, and more than eight in 10 tablet owners ages 35 to 44, looked up product information on their devices after seeing something interesting about it on TV. The behavior was significantly less common among older tablet owners (and, in addition, older consumers are already less likely to own tablets), but still, more than half of those 45 and older did the same.
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Unit 8 - Information and Communication Technology (Paper I).pdf
Intro to social and mobile
1. Think Outside the Banner – What’s New & What’s Next
Presented by:
Raul Vielma Melissa Patterson Elissa Nauful
Director of Digital Solutions Mobile Editor Founder/CEO Ballywho Interactive
561-820-4277 561-820-4012 813-347-4400
rvielma@pbpost.com mpatterson@pbpost.com elissa@ballywhointeractive.com
April 15, 2011
RealSolutions.PalmBeachPost.com
2. What you can expect to get out of this workshop
The rapid adoption of mobile devices
Mobile terms you need to know
The who and what of mobile usage
Mobile influence of consumers
What is community in social media
Platform review
The evolution of social media
What gets measured gets done
2
3. MOBILE
Adoption of mobile devices
Mobile Terms you need to know
Who and what of mobile usage
Mobile influence on consumers
3
4. “Why should I care?”
• 93% of all Americans owned a cell phone
as of June 2010
• More people will use their phones to
browse the Web than their computers by
2013 (prediction)
• Global smart phone shipments surpassed
PCs in Q4 2010
• U.S. mobile ad spending to reach $1.2B
this year (prediction)
• One-third of all American online
consumers (82M people) will own tablets
by 2015 (prediction)
4
Sources: CTIA, IDC (International Data Corp), Gartner, Forrester, BIA/Kelsey
5. Mobile 101
• Smart phone: An advanced phone with an operating
system; runs apps, requires data plan.
• Feature phone: A low-end phone for calling, text
messaging or basic Web activities
• SMS (Short Messaging Service)/MMS (Multimedia
Messaging Service): “Text messages” and “picture/video
messages.”
• Native apps vs. web apps: Native apps are
downloaded/stored on the device; web apps live on the Web
and are viewed via the Internet.
• Short codes: 4-6 digit numbers often used to run
advertising campaigns or subscription services; The Post’s
shortcode is 72411 (PB411).
6. More than 1,271,100 mobile phone users in our market.
Some of the demographic characteristics of
mobile phone users are: Top 5 ways mobile phone users use their phone:
1. Make local and long distance calls (75%)
▀ Adults 18 to 44 (41%)
2. Text (49%)
▀ College educated (57%)
3. E-mail (19%)
▀ Have children (32%)
4. News/Traffic (15%)
▀ Employed (54%)
5. Search (14%)
▀ Household income of $75,000 or more (41%)
6
Currently own a mobile phone: 1,271,100
Source: 2010 Scarborough Report, Release 2
7. Fact or Fiction: Smart phone users
Fact or Fiction: Only young people use smart phones.
Adults 18 to 54 82% Adults 18 to 24 15%
Adults 25 to 34 25%
Adults 55+ 18% Adults 35 to 44 18%
Adults 45 to 54 24%
0% 50% 100% 0% 25% 50%
Fact or Fiction:
Smart phone users are just a bunch of single guys looking to hook up.
Married 61%
Never married (single) 30% Female, Male,
Divorced/Legally 48% 52%
separated 6%
Widowed 3%
0% 25% 50% 75% 100%
7
Total Palm Beach County Adults: 1,025,700
Source: 2010 ScarboroughReport, Release 2 1
Source: 2010 Scarborough
Report, Release
8. Fact or Fiction: Smart phone users
Fact or Fiction: Smart phone users make money.
$75,000 to $99,999 17%
$75,000 or more 60%
$100,000 to $149,999 23%
Less than $75,000 40% $150,000 or more 20%
0% 50% 100% 0% 25% 50%
Fact or Fiction: Smart phone users are educated.
College educated 67%
Sales & Office 22%
Children under 18 49%
Professional 16%
Employed 71% Management 14%
Retired 7%
Service 13%
0% 25% 50% 75% 100%
0% 25% 50%
8
Total Smart Phone Users: 541,600
Source: 20102010 ScarboroughReport, Release 2
Source:
Scarborough Report, Release 2
9. Mobile Influenced Sales & Engagements
1 in 3 mobile search queries have local intent
Search near My Find local store
Location hours
Find friends Get driving
nearby directions
Browse
Call a local What’s
business Near Me
Now
Locate
a business
on maps
9
Source: Kelsey Group as presented by Google, 2011
10. Mobile enabled campaign and landing page
Mobile campaign will include creative design for:
iPhone/Android (320x53)
Blackberry (300x50)
Other Feature phones (216x36) Landing page features:
• Phone number
• Web address
• Google Map
• Email entry
10
11. Real-Time Social Features Accelerating Mobile Usage Growth - Sharing + Location
+ Friending...
11
Matt Murphy/Margaret Meeker Top Mobile Internet Trends Presentation 2/11/11
12. Download Complete: Mobile
▀ 85% of our local market adults use a mobile device
▀ Mobile phones are used not just for making calls
▀ People are looking for local information with their mobile device
▀ Mobile advertising can deliver your message to people on-the-go
▀ Social features have increased mobile usage
12
13. SOCIAL
Relationships and Intimacy
What is community?
Newest tools and tips: Platform Review
Understanding messaging
Collaboration and community
Empowerment and internal messaging
The evolution of social media
What gets measured gets done
13
14. What is Web 2.0?
▀ A new set of internet tools that enable shared community
experiences, both online and in person
▀ Here, a community is a group of people (large or small, local or
global, public or membership based) who have common interests
and connect with one another to learn, play, work, organize and
socialize.
▀ Social media is a communication tool and form of word of mouth you
manage to drive brand awareness, the most critical basic form of
advertising.
14
15. Why does social matter?
▀ It has never been more important to develop an online presence and
integrate that with your marketing tactics
▀ Social is everywhere and it is changing and there is an evolution
which is causing a revolution
15
20. Platform: Facebook
▀ Facebook Demos: 550M people are on FB, 1 in 2 are on every
day for an average of 22 minutes and the average Facebooker
has 130 friend
▀ Updated user stats
▀ Places
▀ Page enhancements
▀ Metrics
▀ Search Tips
▀ Custom Tabs
20
22. Platform: Twitter
▀ 155 Million Tweets are sent out every day that is a 41% increase from LAST
MONTH
▀ New Interface
▀ Best Uses of Twitter
▀ Analytics
▀ Which tweets are spreading
▀ Who is most influential
▀ Klout
▀ Omniture
▀ Twitalizer
22
23. Platform: YouTube
▀ YouTube exceeds 2 billion views per day
▀ 24 hours of video are uploaded every minute
▀ Average person spends 15 minutes a day on YouTube
▀ 94% of Ad Age’s top 100 advertisers have run campaigns on YouTube and the Google
Content Network
23
Source: The Viral Blog
24. Platform: Blogs
▀ Best Practices
▀ Blog Plug In Update
▀ Promotion of your blog
24
25. Platform: Four Square
▀ What's Foursquare's main feature?
Foursquare allows you to share your location with
friends. So, when you walk into a bar or restaurant
or mall, you "check-in" (Foursquare's term) on your
cellphone or mobile device, and your friends will
see where you are on a Foursquare map.
▀ You earn points and "badges" for checking-in
frequently, or at a certain time. If you raise enough
points you become "mayor" of a certain area.
▀ What's in it for the businesses?
Starbucks is testing Foursquare as part of its What's in it for Foursquare users?
customer-loyalty program, and other companies are Connecting with friends, the fun of earning badges, and various
perks from the places where they check in. Foursquare also gives
also using it to reward frequent visitors. Foursquare you access to your check-in history, giving you a snapshot of where
is rolling out a free analytics program that will give you go, who you meet there, and what you're spending money on.
participating businesses detailed information on
who is checking-in to their locations, and give them
the ability to communicate with the visitors.
25
Source: http://theweek.com/article/index/200751/What_is_Foursquare
26. Reputation Management
▀ What do you know?
▀ Keywords Tracking
▀ Real Time tools
▀ Hootsuite
▀ Tweetdeck
▀ Google Alerts
▀ Enterprise tools
▀ SM2
▀ Radina6
26
27. Review
▀ Changes in the social landscape
▀ What is social media half-life
▀ The integration of social into life
▀ How new tools change the direction and our focus
27
28. Biggest Issues with Social
▀ Time
▀ Lack of understanding
▀ Not linked to a bigger strategy
▀ Mainstream
▀ Metrics
▀ Tools
▀ Social Half Life
▀ Confusion
▀ Intimidation
▀ Fear
▀ Fragmented
28
29. Social Media Scorecard
This tool will help you define what social sites are important to consider
Platform Target Market Objective Scale 1-5
29
30. Why am I doing all of this?
Because you want to do one thing….with social
30
33. How is social changing communities?
Why does it matter?
33
34. Key steps for creating a community
▀ Chose the platform (Facebook, Twitter, etc.)
▀ Define your measurement of success
▀ Determine your communication method, video, audio, text…
▀ Who is your internal champion?
▀ Who is going to deal with:
▀ Moderating
▀ Tone
▀ Content
▀ Collaboration
▀ Cultivation
▀ Growth
34
35. Tips for Effective Community Building
To build a thriving online community, there must be:
1. A strong, compelling user purpose
2. Communication tools that make it easy to connect and a user interface that supports connection
3. Content/Events to draw users back and give them opportunities to mingle
4. History, or backstory, that creates an affective bond
5. Identity/Status/Reputation - facilitate creating and displaying who a member is
6. Boundaries/Groups - special groups or levels for members of different status
7. Trust - needs to be embedded within the structure of the site and interactions with and between
members.
35
Source: Guide to Building an Online Community
An inside look at how and why people connect virtually By Shara Karasic, Work.com Community Manager
36. How to establish a fan base
▀ Internal marketing
▀ Link Building
▀ Cross Promotion
▀ Twitter Lists
▀ Mentioning other fans/friends
36
37. Download Complete: Social Media
▀ Complete marketing and web review
Real terms, take a hard look at your marketing and communication
▀ Determine your target demo
Who are you talking to?
▀ Be authentic
Keep it real
▀ Be consistent
Let people know who you are
▀ Share
▀ Be multi dimensional
Video/Audio
▀ Be active
Don’t create and flake
37