The survey asked 121,708 global consumers about their habits and lifestyles. Key findings: 1) When considering purchases, 48% of global respondents look up info on their phone first, while 15% wait until using a computer. 2) Over half of global respondents said friends have not criticized them for phone use, while 32% said they sometimes get criticized. 3) Nearly half of global respondents are not ashamed of their phones, while 30% said they were ashamed due to their phone being old. 4) For most global respondents, what people notice first is their clothing or watch, not their phone model.

1. Consumer Habits & Lifestyles Survey

2. Survey Questions
1. When you are considering an important purchase what do you do?
Look up information on my phone right away OR Wait until I get to my computer to research OR Ask
my friends for their opinions OR Go to the store
2. Have you ever been criticized by your friends for using your phone when you are with
them?
No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious
3. Have you ever been ashamed to let people see your phone?
Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I
don’t care about that
4. The first thing that people notice about me most is:
What type of phone I have OR How cool my clothing is OR My watch OR My car
5. Gender:
Male OR Female
6. Age
<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

3. Global Results

4. Overview – Global Gender
19%
Target: All Users, Global
Male
Start Date: February 23rd
Female
End Date: February 27th
Duration: 4 Days/96 Hours
81%
Responses: 121,708 Unique
Length: 6 Questions, 22 Choices
Response Rate: 30,427/Day Age
3% <18
9% 24% 18-25
26-35
25% 36-55
56<
39%

5. Top Countries
2% 2% 1% India
2% Canada
2% Saudi Arabia
2% Pakistan
4% United States
4% Indonesia
40% United Kingdom
5% Mexico
Philippines
5%
Nigeria
Malaysia
5%
Brazil
United Arab Emirates
6%
Bangladesh
10% Costa Rica
10%

6. When you are considering an important GLOBAL
purchase, what do you do? females
21%
global 48%
16%
15% 15%
13%
10% 62% males
14%
12%
9%
65%

7. When you are considering an important GLOBAL
purchase, what do you do?
Under 18 18 - 25 26 - 35
7%
6% 17% 18%
5%
15%
14%
56% 56%
82% 12% 12%
36 - 55 Over 55
Look up information on
20% my phone right away
25%
Wait until I get to my
computer to research
51% Ask my friends for their
15% 53% opinions
11%
12% 13% Go to the store

8. Top 15 countries most likely to use their phones
for purchase decisions
1. Costa Rica
77% 6. Philippines
65% 11. US
60%
2. Malaysia
67% 7. Pakistan
65% 12. Canada
59%
3. UK
67% 8. Bangladesh
63% 13. Brazil
58%
4. India
66% 9. Indonesia
63% 14. Saudi Arabia
50%
5. South Africa
66% 10. Nigeria
63% 15. Mexico
46%
% of survey respondents who answered that they would “Look up information on my phone right away “

9. Have your friends ever criticized you GLOBAL
for using your phone around them? females
27% 41%
global
19% 32%
23% 58%
males
17%
21%
62%

10. Have your friends ever criticized you GLOBAL
for using your phone around them?
Under 18 18 - 25 26 - 35
8% 21% 22%
12%
53% 51%
26%
80% 27%
36 - 55 Over 55
23% 24%
No, they’re on their
phones also
50% 46%
Yes, they think I’m rude
Sometimes, if I am too
obvious
27% 30%

11. Have you ever been ashamed GLOBAL
to let people see your phone? females
30% 31%
global
18% 21%
23%
48%
15%
males
14% 21%
14% 53%
12%

12. Have you ever been ashamed GLOBAL
to let people see your phone?
Under 18 18 - 25 26 - 35
10%
6% 28% 26%
38% 40%
6%
78%
16% 17%
18% 17%
36 - 55 Over 55
22%
27%
39% Yes, it’s too old
48%
Yes, it’s not a cool model
14%
No, I have a cooler phone
16% 16% No, I don’t care about that
18%

13. The first thing that people GLOBAL
notice about me most is: females
16% 38%
global 20%
12% 26%
13%
56%
19% males
10%
12%
17% 61%

14. The first thing that people GLOBAL
notice about me most is:
Under 18 18 - 25 26 - 35
4%
5% 12% 14%
9%
15%
48% 17% 49%
82% 25% 20%
36 - 55 Over 55
17% 20%
What type of phone I have
46% 48%
17% How cool my clothes are
17%
My watch
20% 15% My car

15. Thank You / Judith Coley
jcoley [at] vuclip.com
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035