Carbon Offset labelling system for Greening up the profile of retail products at point-of-sale. A unique algorithm generated serial number takes SmartPhones directly to the offset project online.

1. copyright viva verde s.l. 2009

2. THINK TANK 01 > Piqqo
"...So what is the importance given to
CO2 and why do we have to reduce
its level in the atmosphere?..."

3. THINK TANK 02 > Piqqo
The problem specifically is ...
> buildings...50% of CO2 emissions(incl.energy use)
> forest destruction...18-20% of CO2 emissions
> energy usage - fossil fuel consumption
> industry
> agriculture
> waste

4. THINK TANK 03 > Piqqo
"Draw a line 8 kilometres long to represent the millions of
years during which Solar Energy has been captured and
laid down in the Earth's crust in the form of coal, gas and
oil.
Then put a "blip" in it. ( about 5mm. wide and high ) .
That blip represents the time we have taken and will take
to extract and use this embodied energy.
We are half way through the blip"
The Future of Oil , Little Earth Book , 2004

5. THINK TANK 04 > Piqqo
Global Warming >>> Climate Change ...
"This is not just another environmental issue
This may eat our lunch!".
If we take action today we reduce the
chances of having to take drastic action
tomorrow.
All we are doing in Climate Change Action
is just Basic Risk Management.

6. THINK TANK 05 > Piqqo
The real "bottom
line" ("Hell and
High Water")

7. THINK TANK 06 > Piqqo
"New Scientist" 19 september 2009
A report published in "Nature" suggested that no more
than 750 billion tonnes of Carbon can be emitted
between now and 2050 if the planet is to have a 66%
chance of staying within the 2ºC. temperature rise
scenario demanded by the Intergovernmental Panel on
Climate Change (IPCC)
Many developed nations would, if that global allowance
was distributed according to population levels face
almost immediate "carbon bankruptcy".
The United States would use up its 36 billion tonnes
allowance for 2009-2050 in only 6 years, the EU in
only 12 years and even China in just 24 years.

8. THINK TANK 07 > Piqqo
Now is the time to act on the opportunity to bring our
nations economic and environmental landscapes together.
An early 20th-century French marshal named Hubert
Lyautey said to his gardener, "Could you plant a tree?"
The gardener said, "Come on, it's going to take 50 years
before you see anything out of that tree."
The marshal said, "It's going to take 50 years?
Really? Then plant it this morning."

9. THINK TANK 08 > Piqqo
Piqqo Carbon Offsets combine the key disciplines
to make an effective answer to sustainability ...

10. THINK TANK 09 > Piqqo
Market forces driving a Sustainable Agenda in
Commercial Property

11. THINK TANK 10 > Piqqo
Why do companies buy Carbon Offsets?...
> to save money and reduce costs - threat of
government regulation and carbon caps make companies
assess their costs(eg.energy) and Carbon Footprint
> part of a current Corporate Social Responsibility agenda
-offsets could form part of charitable donations where
projects are run through NGOs
> preparing for compliance with future environmental laws
> Green marketing - going "carbon neutral" can send a
powerful message to consumers and public that
companies share their worries about climate change
> reputational and commercial risk avoidance - negative
image

12. THINK TANK 11 > Piqqo
Examples of companies that are going
Carbon Neutral in whole or part...
ING Group
Credit Suisse Group
Toyota Motor Corporation
The Coca-Cola Company
Cisco Systems Inc.
Vodafone plc
Microsoft Corporation
Iberdrola SA
Tesco plc
Deutsche Telekon AG
AstraZeneca plc
source: Carbon Disclosure Project 2008

13. THINK TANK 12 > Piqqo
What are the drivers to make Carbon Offsets
attractive to Ambius...
> competition - USP ... ISS are not interested in
environmental profile in market
> regulation - carbon cap-and-trade or carbon taxes
in key markets ... US, EU,Australia
> customer pressure
> workforce relations
> specifier pressure - eg. local authorities / government
> certification to ISO14001
> cost reductions from Carbon Footprinting exercise
> "grow the market" for office plants
> sales and marketing stimulus in economic recession
> keep maintenance contracts longer
> preserve customer loyalty

14. THINK TANK 13 > Piqqo
The Piqqo process ...

15. THINK TANK 14 > Piqqo
Piqqo Carbon Offset Labelling - features
/ benefits:
> unique serial number - authenticates campaign
> active , constantly updating projects
> non-discretionary - proves commitment to "green"
> develops "feel-good factor" in client - choosing Ambius
> encourages comparison of contractors "green" policies
> flexible in offset project choice
> encourages client and employee participation
> encourages client loyalty to Ambius brand
> encourages repeat orders and contract extensions
> raises environmental awareness
> provides campaign evolution - eg. biodiversity,water

16. THINK TANK 15 > Piqqo
Piqqo - component parts of Carbon Offset
labelling price ...
1. Carbon Footprinting exercise - calculate carbon
emissions of total company or specific product
lines
2. Carbon Offsets purchase in tonnes CO2 to balance
all or part 1.above
3. Carbon Offset labelling production
4. Retiring of Carbon Offsets - to prevent double-
counting

17. THINK TANK 16 > Piqqo
Piqqo Carbon Footprinting process ...

18. THINK TANK 17 > Piqqo
Evolution of Eco-labelling for interior planting...
1995:UK / 2001:Spain 2007: Spain
2009/10 : The Netherlands ?

19. THINK TANK 18 > Piqqo
Renault - passive,product based CO2 reduction campaign

20. THINK TANK 19 > Piqqo
easyjet - active, discretionary CO2 Offset campaign

21. THINK TANK 20 > Piqqo
Volkswagen active ,non-discretionary CO2 Offset campaign

22. THINK TANK 21 > Piqqo
Ambius - existing marketing - Piqqo
What "value-added" can Piqqo bring to Ambius' existing
marketing strategy?
From viewing the brochure and web pages it appears to
focus on personal "Wellness" of client personnel in their
office environment.
To this micro-environmental focus Piqqo offers to add
a planetary "Wellness" factor - a macro-environmental
dimension.

23. THINK TANK 22 > Piqqo
Piqqo Projects most suitable to Ambius ...
> Reforestation of Tropical Rainforests - easy to
understand connection to rainforest plant supplies
> "Avoided Deforestation" of Tropical Rainforests -
proven threat of imminent destruction
> Solar energy generation inside or outside the EU
> Biogas capture - connection to dairy farming in the
Netherlands
> Wind power generation in Third World

24. THINK TANK 23 > Piqqo
Ambius + Piqqo - a practical application strategy ...
a) new contracts - at tender process - for select projects
or "across-the-board"
b) existing contracts - "key contracts" - receive free
upgrade to Piqqo labelling of plant displays - Ambius
"sponsors" application
c) existing contracts - as "add-on" included in annual
maintenance/rental contract price uplift to reduce
contract cancellation percentage
d) existing contracts - additional sales line as an optional
contract extra - ie.investment in Piqqo passed on to
client with Ambius margin

25. THINK TANK 24 > Piqqo
Ambius + Piqqo : possible "receptive"clients
by function
> Banks - offset bad press since August 2008
> Central / Local government departments - initiative to
create "low carbon economy pre and post Kyoto
> Advertising agencies - imaginative "green" image
> Accountants - fixed assets labelling in "carbon currency"
> Management consultants - "carbon" is big growth sector
> Energy - in line with their compliance with Kyoto
> Oil - corporate social responsibility factor
> Architects / Designers -blueprint for low carbon buildings
> Automotive - reflects innovations in car designs
> Consumer goods - slots into product marketing strategy
> IT - energy offset strategy component

26. THINK TANK 25 > Piqqo
Conclusion :
What Economic and Marketing Objectives can be
achieved by connecting to Piqqo?.....
> qualifies as taking action under the Carbon
Disclosure Project - list of top companies and their
actions to reduce/offset emissions of CO2
> grow the market - for interior planting
> raise customer loyalty
> suppress the competition
> beat the recession

27. THINK TANK 26 > Piqqo
So if a future client asks you...
"You make your profits and generate
your company wealth "on the back" of
Nature...
What are you doing to put something back?"
Now...you've got a good answer! ...
Piqqo reverses the old Agenda 21 objective ...
now it is "Think Locally...Act Globally".
Ambius/Rentokil as a global,multifunctional
service provider is therefore a perfect company
to create benefits from this approach

28. THINK TANK 27 > Piqqo
In a green context, organisations can be compared to certain creatures...
The Ox, the "Guide-Dog", the Fox , the Dolphin.
The priorities of the Dolphin include ... global warming,sustainable
development ,alternative energy,ecological practices,waste reduction,
eco-balancing,education and training and communication.

29. THINK TANK 28 > Piqqo
"If you're not part of the solution ... you're
part of the problem!"

30. “going green won't cost the Earth”

31. copyright viva verde s.l. 2009