This document discusses how application profilers can help developers improve performance. It begins by explaining the importance of performance in software development. It then discusses common performance issues and whether developers should take a reactive or proactive approach to addressing them. The document dives into different profiling techniques like sampling, tracing, and thread dumps. It also covers key concepts like safepoints and how to avoid biases when profiling. Overall, the document provides a comprehensive overview of application profiling and how it can help developers optimize software performance.