Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.
Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.
The success of Firefox and Mozilla can without a doubt be attributed to the strength and breadth of its community. Word of mouth and participatory grass roots marketing campaigns have resulted in hundreds of millions of people using Firefox. As we continue to grow, how do we inspire users and fans to continue to participate in Mozilla? How do we widen and lower the barrier to participation and create momentum for action?
A beginner's guide to social media, particularly for those working in government, engineering, and/or public works.. This ebook walks beginners through the sign-up process of each major social media tool available today. The tone is fun and conversational.
Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.
Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.
The success of Firefox and Mozilla can without a doubt be attributed to the strength and breadth of its community. Word of mouth and participatory grass roots marketing campaigns have resulted in hundreds of millions of people using Firefox. As we continue to grow, how do we inspire users and fans to continue to participate in Mozilla? How do we widen and lower the barrier to participation and create momentum for action?
A beginner's guide to social media, particularly for those working in government, engineering, and/or public works.. This ebook walks beginners through the sign-up process of each major social media tool available today. The tone is fun and conversational.
Social Media Strategy for Mozilla Drumbeatnois3lab
a "so called" strategy for Mozilla Drumbeat social media presence.
Work proposal draft 0.1
authors: Carlo Frinolli @ nois3lab, Lorenzo Cassulo @ 15multimedia
How to Increase Member Value with Social CommunitiesWebjamMark2
Social business is defined as the ability of an organisation to use its online communities to improve its performance.
Most organisations are looking for cost effective and productive ways to interact with their supporters, prospects and staff:
Increase donations by engaging donors.
Engage with members to improve membership retention and increase membership value.
Create valuable new opportunities for membership benefits with the scope for previously untapped monetisation.
Connect members where you to stay at the centre of your valuable community.
Allow your members and donors to create their own communities.
Extend your reach on a secure platform to leverage social media and drive members to your community.
Create communities where members are more involved, with the scope for mentoring and accelerated interaction and feedback.
Streamline internal and external communications across communities and groups with customisable privacy settings.
EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & NewsgatorThe 2.0 Adoption Council
Third of a four-part series on how to roll out 2.0 in the large enterprise. This presentation is the the EMC Enterprise 2.0 Case Study, and focuses on the business case, getting buy-in, dealing with critics, user adoption, moderation, training and education, benefits, and defining success.
For more information on The 2.0 Adoption Council, please visit our web site. http://www.20adoptioncouncil.com
Daden Emerging Technology Seminar - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
The 8th Annual KCSymposium is focused on delivering "cutting edge" career and leadership advice to hundreds of business professionals in the Dallas Fort Worth area. "Charging into the Continuous Crushing Change" features Industry Leaders, Authors and Professional Trainers that will guide our attendees on the most recent hiring practices and what businesses are looking for in their new leaders. The KCSymposium has made a significant difference for thousands of event participants over the last 7 years!
An introduction to Social Media for CharitiesGemma Went
This is a 10 minute presentation I gave at the Henley Third Sector Network event on The Impact of Technology in the Third Sector on 17th October 2009. It's a bit of a whistle stop tour (it's hard to cram an intro to social media into 10 minutes) so please let me know if you have any questions.
Social Media Strategy for Mozilla Drumbeatnois3lab
a "so called" strategy for Mozilla Drumbeat social media presence.
Work proposal draft 0.1
authors: Carlo Frinolli @ nois3lab, Lorenzo Cassulo @ 15multimedia
How to Increase Member Value with Social CommunitiesWebjamMark2
Social business is defined as the ability of an organisation to use its online communities to improve its performance.
Most organisations are looking for cost effective and productive ways to interact with their supporters, prospects and staff:
Increase donations by engaging donors.
Engage with members to improve membership retention and increase membership value.
Create valuable new opportunities for membership benefits with the scope for previously untapped monetisation.
Connect members where you to stay at the centre of your valuable community.
Allow your members and donors to create their own communities.
Extend your reach on a secure platform to leverage social media and drive members to your community.
Create communities where members are more involved, with the scope for mentoring and accelerated interaction and feedback.
Streamline internal and external communications across communities and groups with customisable privacy settings.
EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & NewsgatorThe 2.0 Adoption Council
Third of a four-part series on how to roll out 2.0 in the large enterprise. This presentation is the the EMC Enterprise 2.0 Case Study, and focuses on the business case, getting buy-in, dealing with critics, user adoption, moderation, training and education, benefits, and defining success.
For more information on The 2.0 Adoption Council, please visit our web site. http://www.20adoptioncouncil.com
Daden Emerging Technology Seminar - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
The 8th Annual KCSymposium is focused on delivering "cutting edge" career and leadership advice to hundreds of business professionals in the Dallas Fort Worth area. "Charging into the Continuous Crushing Change" features Industry Leaders, Authors and Professional Trainers that will guide our attendees on the most recent hiring practices and what businesses are looking for in their new leaders. The KCSymposium has made a significant difference for thousands of event participants over the last 7 years!
An introduction to Social Media for CharitiesGemma Went
This is a 10 minute presentation I gave at the Henley Third Sector Network event on The Impact of Technology in the Third Sector on 17th October 2009. It's a bit of a whistle stop tour (it's hard to cram an intro to social media into 10 minutes) so please let me know if you have any questions.
Social Media March Book Club Featuring Get Bold by Sandy CarterSocial Media Club
Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.
Melbourne social media forum - The Oaktree FoundationConnecting Up
Presentation at the Melbourne social media forum by Daniel Lewis-Toakley from The Oaktree Foundation, titled 'Social media: The Live Below the Line campaign'
Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...VolunteerMatch
Content Strategy & Social Media | by Robert Rosenthal | Presented during the Social Media for Social Good Preconference at 2012 National Conference on Volunteering and Service
Enterprise 2.0 Black Belt Workshop: Positioning Social Collaboration Tools in...The 2.0 Adoption Council
The 2.0 Adoption Council Enterprise 2.0 Black Belt Workshop: Positioning Social Collaboration Tools in the Enterprise by Bryce Williams & Richard Rashty @ Enterprise 2.0 Conference Boston, June 2010
Meet YourMatch™ Overview Presentation, a first look at our new product from V...VolunteerMatch
YourMatch™ is the unified, personalized and interactive home for your volunteers, designed to increase engagement in your volunteer program.
This 30 minute webinar is a great chance for community engagement managers, cause marketers and campus community involvement professionals to get a first look at this new product from VolunteerMatch Solutions.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
Boundless Life: Create a Personalized Space Where Your Mission Comes to LifeCharity Dynamics
Building and strengthening relationships with the people connected to your cause continues to be the tried-and-true path to fundraising success. And in today’s world, the opportunities to connect with supporters (old and new) are increasingly happening online. With the average person spending 4 hours daily on their mobile phone--and 90% of that time in mobile apps—we must meet our supporters where they are. But how do you do that in a personalized, yet easy and seamless way? We have a (new) app for that: Boundless Life™.
Similar to Volunteer Engagement: Web and Social Media Best Practices (20)
Bake Sale Ideas - Best Practices for Turning Cupcakes into CashSignUp.com
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School Carnival Games & Ideas - Fabulously FunSignUp.com
Fabulously Fun Carnival Ideas by SignUp. This guide includes helpful tips and creative suggestions for organizing a school carnival, church carnival, or fun festival for any community group. Filled with suggestions from carnival committee veterans for carnival games, activities, booths, food, concessions and fundraisers.
Use SignUp's FREE volunteer scheduling software to coordinate carnival volunteers. Simple and easy online sign up sheets - participants choose a shift with a click and SignUp sends automated reminders to help people keep their commitments.
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VolunteerSpot's free eBook lists the Greatest Gifts for Teachers. Topics include seasonal gift ideas to honor teachers throughout the school year. Special ideas for saying Thank You during Teacher Appreciation Week. Gifts from older kids and for retiring teachers. And a list of teacher-reported most and least-favorite gifts. We’ve included low‐cost and no‐cost suggestions and ideas for individual student/family gifts, as well as collective classroom and school‐wide efforts. Use VolunteerSpot.com to give the gift of time and stretch budgets in a tough economy.
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4. Q: Why Volunteers?
A: To get important work done!
TM
VolunteerSpot , DOING GOOD just got easier.
5. Q: Why Volunteers?
A: To get important work done!
A:
To
cul)vate
commi0ed
champions
to
our
cause/organiza)on
who
are
long-‐term
advocates,
donors
and
leaders….
And
in
doing
so….
get
important
work
done!
6. Volunteer Avoidance Cycle
60% of nonprofits cite
lack of funds as primary
Wish
U
obstacle to providing
volunteer management
Had
Help
~ Reimagining Service 2010
Do
it
No
Time
Yourself
TM
VolunteerSpot , DOING GOOD just got easier.
8. Journey of a Volunteer
Thanks to Chris Jarvis,
@RealizedWorth for sharing this
model
9. Journey of a Volunteer
Social Media:
Easy Access, Rapid &
Meaningful Promotion
Thanks to Chris Jarvis,
@RealizedWorth for sharing this
model
10. Common Social Media Tools
Social Media: Any online technology or practice
that lets us share (content, opinions, insights,
experiences, media) and have a conversation
about the ideas we care about. Socialbrite http://socialbrite.org/
glossary
TM
VolunteerSpot , DOING GOOD just got easier.
11. Social Media
Builds Your Community
Listen
When we have
calls-to-action,
Inspire
Share
our community
will be engaged.
Connect
It’s like having a
conversation!
TM
11
VolunteerSpot
DOING
GOOD
just
got
easier.
, DOING GOOD just got easier.
12. Social Media
Builds Your Community
Listen
Trust
Inspire
Share
Ac)on
Connect
TM
12
VolunteerSpot
DOING
GOOD
just
got
easier.
, DOING GOOD just got easier.
13. Free Web Tools for
Coordinating Volunteers
Specific Donations of
Group Public or Ongoing
Website
size
Private
jobs & food &
needs
Extras
shifts
supplies
No limit
Both, add Difficult
No
No
Collect fees, mobile
links to check-in
Facebook/
Twitter
20+ custom
registration fields
Global event
No limit
Public, add No
No
No
mapping, community
links to conversations
Facebook /
Twitter
API available
Recruit both
No limit
Public, skilled and No
Yes
Micro-volunteer from
Registration unskilled your mobile device
required
volunteers
10-400 signed Schedule multiple
up per
Both, add Easy
Yes
Yes
days/months
sub-team or links to
activity
Facebook/ Hours tracking , 5
Twitter
custom registration
fields (Premium)
TM
VolunteerSpot , DOING GOOD just got easier.
14. Volunteer Engagement Best Practices
1. Find
‘em!
(cul)vate
community)
2. Onboard
Quickly
&
Be
Specific
3. Setup
to
Succeed
4. Measure
&
Share
5. Recognize
Volunteers
TM
VolunteerSpot , DOING GOOD just got easier.
15. 1. Find ‘em! (Cultivate Community)
• Where
are
they
already
hanging
out?
Build
your
Community!
• Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list
• Engage
others
to
involve
their
friends
&
network
• personal appeal
• social media appeal
• Consider
service
groups
• workplace service, service learning, Scout Troops, faith groups,
community groups (Jr. League, Rotary, etc.)
TM
VolunteerSpot , DOING GOOD just got easier.
16. 1. Find ‘em! (Cultivate Community)
MeetUp Community Examples
TM
VolunteerSpot , DOING GOOD just got easier.
17. 1. Find ‘em! (Cultivate Community)
Workplace Service - Keller Williams
International Example
TM
VolunteerSpot , DOING GOOD just got easier.
18. 2. Onboard Quickly & Be Specific (examples)
Second Harvest Japan
+ Clear & specific – gets amplified!
31 RTs in 1 day to > 47K people
Δ Add location hashtag (e.g. #Tohoku) to find
geographically possible volunteers (RTs in Chicago
likely not very productive)
‒ Event is 3 days out and link lands on a map
Risk: Folks forget OR too many people show up then
think Second Harvest has enough supporters and doesn’t
need them next time.
Δ Add an online signup sheet link or ‘volunteer
interest’ Google Doc to the landing page
• capture volunteer contact for future needs
• signing up for a specific spot firms up
commitments
• volunteers can amplify to their communities
• auto-reminders boost turnout rates
TM
VolunteerSpot , DOING GOOD just got easier.
19. 2. Onboard Quickly & Be Specific (examples)
Girls on The Run DC and Bay Area
+ Reach out on multiple channels
+ Includes actionable signup link
Δ Twitter: Add location and
theme hashtag (e.g. #SFO,
#Running, #GirlPower) to find
location and interest-aligned
volunteers
Δ Add event details (date, and #
needed to tweets & facebook)
Newsletter Blast
TM
VolunteerSpot , DOING GOOD just got easier.
20. 2. Onboard Quickly & Be Specific (examples)
Girls on The Run Race Setup and Race Day
21. 2. Onboard Quickly & Be Specific (examples)
Olive Tree, NOLA
+ Immediate needs & local tagging
! Not likely to recruit immediate additional
+ Check-in as brand-building
volunteers – but possible – especially if need
is well-articulated and time-bound. “E.g.
+ Once they check in – you can text ‘em later
Need help filling sandbags NOW! 20 needed
until 6pm.”
22. 3. Setup to Succeed: Before
Thank
‘em!
Background
on
your
organiza)on
Map
and
direc)ons
to
the
service
loca)on
Where
to
park
and
which
entrance
to
use
Who
will
greet
them
What
to
wear/bring
(water,
snack,
work
gloves,
etc.)
Safety
concerns
and
physical
requirements
Confiden)ally
requirements
and
sensi)vity
issues
Background
checks?
SOCIAL
MEDIA
PACKAGE!
TM
VolunteerSpot , DOING GOOD just got easier.
23. 3. Setup to Succeed
Sample Social Media Strategy
Create
a
hashtag
Twi0er
• Neighborhood
groups
Tweet
loca)on
each
day
• Child-‐serving
orgs
• Local
government
TwitPics
of
completed
work
Create
a
Citywide
Hopscotch
Game!
Create
a
photo
pool
Flickr
• People
involved
in
project
Tagging
system
• Flickr
group
leaders
Submit
photos
to
relevant
Flickr
groups
Include
con)nually
updated
map
Blog
• Local
mom/dad
bloggers
Share
notable
stories
• Play
bloggers
• Newspaper
blogs
Guest
blog
TM
23
VolunteerSpot , DOING GOOD just got easier.
24. 3. Setup to Succeed: Day-of
Introduce
yourself
and
wear
a
name
tag.
Thank
‘em
for
coming
&
make
it
FUN!
Big
Picture
Review
–
summarize
why
it
ma0ers
that
they
are
serving
today
in
one
or
two
sentences.
Make
it
Personal
–
ASK:
Why
are
you
serving?
It’s
THEIR
story!
Is
a
site
tour
appropriate?
Nametags
available
(pre-‐printed
if
possible)
Review
safety
procedures,
comfort
sta)ons
(food,
restrooms,
etc.),
and
key
work
processes
Photos/video
permissible?
<< Encourage it, take ‘em, provide a Flip for
those with out video smartphones
TM
VolunteerSpot , DOING GOOD just got easier.
25. 4. Measure & Share
• Results
Measures:
e.g. # families fed, # books distributed,
# trees planted, # patients treated
• Process
Measures:
e.g. # volunteer hours, #administrator
hours, # race stations staffed, gallons water provided
• Community
Measures:
• Facebook views,mentions/likes/comments
• Flicker and YouTube posts/views
• Twitter followers, RTs and MTs
• Newsletter list, RSS subscribers
• Blog visits, bounce rate, time on site,
page views
26. 4. Measure & Share
Amplify
Volunteer
Stories
&
Invite
User
ContribuJons
• Via
Social
Media:
Blog Articles
Facebook Shouts
Twitter Kudos
Flicker
YouTube
• Via
Email
Stories, stats and links
• On
Site
Photos, progress
‘thermometers’
TM
VolunteerSpot , DOING GOOD just got easier.
27. 4. Measure & Share
TM
VolunteerSpot , DOING GOOD just got easier.
28. 5. Recognize Volunteers
• Track hours and results and publicly recognize blog,
facebook, YouTube, etc.
• Invite progression in Volunteer Journey by giving returning
volunteers MORE responsibility, options and decisions.
• Ask for feedback & act on it!
• Send a Thank You Note!
Simple, specific, sincere!
http://www.VolunteerSpot.com/
ebooks
TM
VolunteerSpot , DOING GOOD just got easier.
29. 5. Recognize Volunteers
Volunteer
Service Badge
TM
VolunteerSpot , DOING GOOD just got easier.
30. Volunteer Engagement Best Practices
1. Find
‘em!
(cul)vate
community)
2. Onboard
Quickly
&
Be
Specific
3. Setup
to
Succeed
4. Measure
&
Share
5. Recognize
Volunteers
TM
VolunteerSpot , DOING GOOD just got easier.
31. Helping Those in Need this Winter?
Please email us at support@volunteerspot.com
with the ‘Subject: Winter’ and we will send you
a free three month premium upgrade.
TM
VolunteerSpot , DOING GOOD just got easier.
32. In Closing
• Choose
your
social
media
and
web
tools
and
use
them
consistently
to
speed
a
volunteer’s
journey
with
your
organiza)on.
• Remember:
Why
Volunteers?
To
cul)vate
commi0ed
champions
to
our
cause/organiza)on
who
are
long-‐term
advocates,
donors
and
leaders….
And
in
doing
so….
get
important
work
done!
TM
VolunteerSpot , DOING GOOD just got easier.
33. Thank you!
Karen Bantuveris
@Vspotmom
@VolunteerSpot
Facebook: facebook.com/volunteerspot
VolunteerSpot’s blog:
Blog.volunteerspot.com
TM
VolunteerSpot , DOING GOOD just got easier.