The success of Firefox and Mozilla can without a doubt be attributed to the strength and breadth of its community. Word of mouth and participatory grass roots marketing campaigns have resulted in hundreds of millions of people using Firefox. As we continue to grow, how do we inspire users and fans to continue to participate in Mozilla? How do we widen and lower the barrier to participation and create momentum for action?
Lotus Connections 2.0 - A Deployment PortfolioStuart McIntyre
What makes a company collaborative?
5 areas in which technology can assist your organisation become collaborative
What can Lotus Connections (and other integrated Lotus products) offer?
For each area I list a real-world deployment scenario showing the business drivers, technology solution chosen and benefits gained.
Lastly, I cover a little of the infrastructure behind the Connections solution and the obstacles that might be encountered.
Delevered to an audience of Systems Integrators at an IBM TechJam event, April 7th 2009.
EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & NewsgatorThe 2.0 Adoption Council
Third of a four-part series on how to roll out 2.0 in the large enterprise. This presentation is the the EMC Enterprise 2.0 Case Study, and focuses on the business case, getting buy-in, dealing with critics, user adoption, moderation, training and education, benefits, and defining success.
For more information on The 2.0 Adoption Council, please visit our web site. http://www.20adoptioncouncil.com
Lotus Connections 2.0 - A Deployment PortfolioStuart McIntyre
What makes a company collaborative?
5 areas in which technology can assist your organisation become collaborative
What can Lotus Connections (and other integrated Lotus products) offer?
For each area I list a real-world deployment scenario showing the business drivers, technology solution chosen and benefits gained.
Lastly, I cover a little of the infrastructure behind the Connections solution and the obstacles that might be encountered.
Delevered to an audience of Systems Integrators at an IBM TechJam event, April 7th 2009.
EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & NewsgatorThe 2.0 Adoption Council
Third of a four-part series on how to roll out 2.0 in the large enterprise. This presentation is the the EMC Enterprise 2.0 Case Study, and focuses on the business case, getting buy-in, dealing with critics, user adoption, moderation, training and education, benefits, and defining success.
For more information on The 2.0 Adoption Council, please visit our web site. http://www.20adoptioncouncil.com
Presentation to major accounting & tax providers at AICPA CPA2Biz SaaS Roundtable in NYC on January 30, 2013. Covers three major themes: 1) Social Media adoption can be used to find and connect to early adopters/innovators; 2) A recent Deloitte/Sloan MIT study says business have three years to get "social"; 3) MACPA case study shows how to use social technologies to bend the adoption curve and establish your brand in a meaningful way.
Social Media Marketing Nonprofits and NGOIBM Danmark
Social Media Marketing for Nonprofit/NGO’s
Presentation held at IBM (Lundtofte, Denmark) on June15th, as part of the Service Day Workshop for Nonprofits and NGO’s.
Ten Tips to Grow Your Community for Member Benefit & Business ValueMark Yolton
Presented during "Social Media Week" 2012 at SAP in Palo Alto, CA. Includes brief definitions, an intro to the SAP Community Network (SCN at http://scn.sap.com), and ten actionable tips to grow your online community.
Message, brand and social media: the winning combination for your new organiz...Women Online
It's not enough just to use social media tactics when you want to launch a new non-profit or NGO. You need to know your audience, brand and message first!
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Redefining a word can be overwhelming and so can be facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite at its core and you have Babson College’s Redefining Entrepreneurship campaign. From strategy and implementation to feedback and results, this presentation will showcase an institutional branding campaign integrating multiple channels to increase brand awareness, engagement, adoption and advocacy with your target constituencies. To view the microsite at the heart of the campaign, visit define.babson.edu.
Presentation to major accounting & tax providers at AICPA CPA2Biz SaaS Roundtable in NYC on January 30, 2013. Covers three major themes: 1) Social Media adoption can be used to find and connect to early adopters/innovators; 2) A recent Deloitte/Sloan MIT study says business have three years to get "social"; 3) MACPA case study shows how to use social technologies to bend the adoption curve and establish your brand in a meaningful way.
Social Media Marketing Nonprofits and NGOIBM Danmark
Social Media Marketing for Nonprofit/NGO’s
Presentation held at IBM (Lundtofte, Denmark) on June15th, as part of the Service Day Workshop for Nonprofits and NGO’s.
Ten Tips to Grow Your Community for Member Benefit & Business ValueMark Yolton
Presented during "Social Media Week" 2012 at SAP in Palo Alto, CA. Includes brief definitions, an intro to the SAP Community Network (SCN at http://scn.sap.com), and ten actionable tips to grow your online community.
Message, brand and social media: the winning combination for your new organiz...Women Online
It's not enough just to use social media tactics when you want to launch a new non-profit or NGO. You need to know your audience, brand and message first!
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Redefining a word can be overwhelming and so can be facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite at its core and you have Babson College’s Redefining Entrepreneurship campaign. From strategy and implementation to feedback and results, this presentation will showcase an institutional branding campaign integrating multiple channels to increase brand awareness, engagement, adoption and advocacy with your target constituencies. To view the microsite at the heart of the campaign, visit define.babson.edu.
Slides for the April 14th community marketing call. Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#. Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. You can also watch the meeting live in Open Video at Air Mozilla. http://air.mozilla.com/marketing/
A primer on Social Media and how we use it at Mozilla to increase awareness and engagement. Please use this to conduct Social Media seminars as part of Mozilla Service Week and share any feedback or "remixes"! http://mozillaservice.org/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
11. But things are changing...
• Competition is tough.
• Firefox has moved mainstream.
• Early adopters are looking to Chrome.
• Browsers matter + ad dollars show it.
11
12. ns
il lio
$ M
d =
p en
d S
A
Chrome ads: UK, France, Germany, Spain, and Italy.
12
17. Our key channels:
• Spread Firefox
• Affiliates
• Social Media
• Student Reps
• Mozilla Drumbeat
• Mozilla Contribute
17
18. Spread Firefox
Audience: Initially targeted at fans.
Current Participation:
- 30+ new users per day.
- ~5 comments per day.
- 311,078 registered users.
Opportunities/Challenges:
Site itself outdated, confusing & not localized. Original goal as
organizing ground + fan site has merit.
18
19. Affiliates
Audience: Website owners + bloggers looking to promote Fx.
Current Participation:
- 38K + members
- Last month: ~1.4M downloads
Opportunities/Challenges:
Lower barrier to entry, more incentives + promotion, dashboard and
new designs. Partner version?
19
20. Social Media
Audience: Fans + supporters.
Current Participation:
- Facebook: 1.5M
- Twitter: 240K
Opportunities/Challenges:
Allows for direct rapport with users, channel for feedback, builds
brand affinity + good will. Prime for engagement campaigns +
mobilizing supporters. Support, growing privacy concerns.
20
21. Student Reps
Audience: Students at high schools and universities
Current Participation:
- 2100 students Common projects
- 35 Regional Leaders • Start a Mozilla Club
• Host a booth at a school fair
Opportunities/Challenges:
Increase individual participation during the school year via
orientation, DIY materials, incentives + accountability. Then scale,
scale scale!
21
22. Mozilla Contribute
Audience: People interested in volunteering time/skill to Mozilla +
existing community members looking for contributors.
Current Participation:
- 100s of emails each month
- ~10 point people responding to inquiries
Opportunities/Challenges:
Robust number of inquiries. Need to evolve response methodology:
relevant, timely tasks, mentorship.
22
23. Mozilla Drumbeat
Audience: Anyone who cares about innovation on
the Open Web.
Current Participation:
- 120+ drumbeat projects
- hundreds of event participants
- 3,000 Drumbeat site members
- 10,000 mailing list subscribers
Opportunities/Challenges:
Community is strong, but infrastructure needs work. Need to reach
out to new people. Many easy ways to get involved.
23
24. Engagement Central Path of engagement Product contribution
Organize
>> Push/Pull
Train as leaders + self organize
Volunteer CMT, Regional Leaders,
Drumbeat
Leadership
>Push/Pull
Volunteer sign up: Student Reps,
Support CMT, Contribute, Drumbeat
Nominal training + DIY tools
Advocacy + contribution
Join Push/Pull:
SFx, Affiliates, Donate
Push: Lightweight promotion
Email, SFx, social media signup
Opts into dialogue
Time
24
25. Engagement Central Path of engagement Product contribution
How do we inspire + Organize
mobilize?
>> Push/Pull
Train as leaders + self organize
Volunteer CMT, Regional Leaders,
Drumbeat
Leadership
>Push/Pull
Volunteer sign up: Student Reps,
Support CMT, Contribute, Drumbeat
Nominal training + DIY tools
Advocacy + contribution
Join Push/Pull:
SFx, Affiliates, Donate
Push: Lightweight promotion
Email, SFx, social media signup
Opts into dialogue
Time
25
27. Food for thought...
• Clear, simple mission
• Emotional connection
• Ownership
• Inclusivity
• Strong CTA
"Movements aren't built on individual people
—they are built on relationships.”
Jackie Bray, Obama field director
27
33. Yelp Elite Squad
• Annual badge
• Invitations to exclusive events (local + major metros)
• Shout outs in newsletters
• Elite squad-only website
• Courted by businesses for feedback
Exclusivity
• All about authenticity
33
34. Causes
• Highly Viral
• Leverages existing social network
• Dashboard illustrating your efforts
• Participants earn “Social Credit”
Social Credit +
Social Network
34
35. World Wildlife Foundation
CTAs + Action
• Incentive program: Tracker
• Originally users given “Passport” to track action.
(Note: Transitioning to Action Center/Card)
• Certificate can be downloaded for actions taken.
• Super clear CTA
• Action Barometer
35
36. My Coke Rewards
• Massive point system
• Super low barrier to entry Easy + Redeemable Points
• Points can be redeemed for:
• Coke gear
• Donations towards a set of causes
• Schools
• Partners
36
37. Foursquare + Gowalla
• Rewards for “check-ins”
• In-game competition Status + Game
• Mayor (Foursquare)
• Leader board (Gowalla)
• Actual giveaways
37
38. Whole Living Action Plan
• Low barrier to entry
• One CTA per day Simple CTA
• Reminder signups
38
39. Participation
Wizard
Want to do more?
Care about
Time & skill?
Open Web?
Student? Creative?
Drumbeat Contribute
Student
Reps MCC
39
Editor's Notes
User participation -- what is this? enabling and empowering our users to help spread the word about Mozilla and Firefox.
* This has taken the shape in organic marketing efforts, as well as participatory marketing campaigns
* Historically, grass roots marketing --
User participation -- what is this? Historically, it’s been enabling and empowering our users to help spread the word about Mozilla and Firefox.
* This has taken the shape in organic marketing efforts, as well as participatory marketing campaigns
User participation -- what is this?
* Historically, grass roots marketing -- enabling and empowering our users to help spread the word about Mozilla and Firefox.
Given this changing landscape + competition for mindshare. How do we keep pioneering (not just for the sake of pioneering) on the marketing + engagement front. How do we make an impact?
Let’s look to one of our most amazing assets. Ours huge user base.
400 million + potential advocates.
Cast the net-wide: provide users the opportunity to identify as supporters.
Create meaningful activities for all levels of engagement.
Ways to declare it + know they are a community member.
Taken to together, here is what our central path of engagement looks like.
Let’s hone in on this broadest base and how we might make our users stakeholders.
What is the single thing that this broad base of Firefox users might do to spread Firefox and become part of this all?
Non user participation peeps for brainstorm - Nathaniel, Gunner, Surman? Atul, Otto
From my favorite engagement campaign.
5 mins to share our ideas
Do w. images vs. words.
etherpad for sign up -- create before hand.
add ideas there
Centralize current channels with lightweight landing page.
Localizable.
Lower barrier to entry to participate.
Way(s) to make an impact now.
Affiliates for everyone - not just bloggers.
Hand off to more depth programs via wizard.
Loyalty program?
More signposts
