Diesel Gate
Utsav Agrawal
Vaibhav Chawla
Viswak Aanur Ganapathi
Sooraj Edayattu Manoharan
HTW Berlin- Automotive Management 1 -
WS 2015/16
1
Introduction
• What ?
• How ?
• Why ?
• When ?
• Where ?
• Who ?
Automotive Management 1 - WS 2015/16 3
Automotive Management 1 - WS 2015/16
Brands Affected
4
Source : Volkswagen Interim Report Oct 28, 2015
The TDI League
Automotive Management 1 - WS 2015/16 5
League 2.0 League 3.0
1973
1995
• Temperature sensing switches which
cut out pollution controls at lower
temperature.
• 25000 vehicles.
• Fined for Violation of Clean air act
• Paid 120,000$ without admitting
wrongdoing
• Circumventing Pollution controls
• 470,000 Cadillac sedans with 4.9 Liter
V8 engines.
• Pollution controls turned off when
Air-conditioning is turned ON.
• 45 million $
History
Automotive Management 1 - WS 2015/16 6
Source : Forbes.com
2005
Adopted
Daimler
Ad-blu
2006
Hint of
entry into
US Diesel
Market
2007
Audi
launches its
Diesel in U.S
Detroit Motor
Show.
2008
VW Jetta
2009 Clean
Diesel TDI
2009- Audi
A3 2010
Clean Diesel
TDI
Evolution
Automotive Management 1 - WS 2015/16 7
2013-14
John German Peter Mock
JRC Europe identified on road emissions to exceed 4 to 7 times
Euro standards
Automotive Management 1 - WS 2015/16 8
Source : WVU_LDDV_in-use_ICCT_Report_Final_may2014
Dr .Gregory J Thompson
Mr. Marc C. Besch
Mr. Daniel K Carder
Mr. Arvind Thiruvengadam
2014
• May- communicated the result of study to US-
EPA & CARB.
• Dec 2014 – VW agreed upon for a recall
Automotive Management 1 - WS 2015/16 9
2015
April 2015 Emission Service Action letters to customers
Automotive Management 1 - WS 2015/16 10
September 2015
September 2015- Volkswagen Deception
exposed
Source : US-EPA
Technology Manipulation
Automotive Management 1 - WS 2015/16 11
Lean Fuel Mixture – On
road
Rich Fuel Mixture – On
test platform
Source: jalopnik.com
Type Approval
Automotive Management 1 - WS 2015/16 12
Source : US-EPA
Real World Emission
Automotive Management 1 - WS 2015/16 13
Possible Solutions
• Reprogrammed software
• Larger NOx trap
• Selective Catalyst Reduction
Automotive Management 1 - WS 2015/16 14
The Ripple Effect
Automotive Management 1 - WS 2015/16 15
Source : Volkswagen Interim Report Oct 28, 2015
Automotive Management 1 - WS 2015/16 16
Top Management Restructure
Sep 23rd Sep 25th
Source : Volkswagenag.com
The New Board
Dr. Herbert Diess
Chairman of the Board of
Management of the
Volkswagen Passenger
Cars brand
Dr. rer. pol. h. c. Francisco
Javier Garcia Sanz
Functional Responsibility
'Procurement'
Prof. Dr. rer. pol. Dr.-Ing.
E. h. Jochem Heizmann
Functional Responsibility
'China'
Prof. h. c. Dr. rer. pol.
Horst Neumann
Functional Responsibility
'Human Resources and
Organization'
Andreas Renschler
Functional Responsibility
'Commercial Vehicles'
Prof. Rupert Stadler
Chairman of the Board of
Management of Audi AG
Frank Witter
Functional Responsibility
'Finance and Controlling'
Automotive Management 1 - WS 2015/16 17
Source : Volkswagenag.com
• Commissioned Jones Day- A U.S Based law firm from
October 1st
• Actions against responsible department heads
Mr Frank Tuch – Head of Quality Control
Mr Richard Dorenkamp- Head of Technical Development low emission engines.
Mr Falko Rudolph- Head of development of diesel engines
Mr Ulrich Hackenberg, Audi management board member
Mr Wolfgang Hatz, Porsche’s management board
Mr Heinz-Jakob Neusser, Management board member of VW
• Ms Christine Hohmann-Dennhardt as new board member for
Integrity and Legal Affairs from Jan 2016
Management Actions
Automotive Management 1 - WS 2015/16 18
Source : Reuters.com
Measures
Automotive Management 1 - WS 2015/16 19
Source : Bloomberg
Automotive Management 1 - WS 2015/16 20
Source : Newyork times
The Bear or the Bull ?
Automotive Management 1 - WS 2015/16 21
Source : Credit Suisse/
Expensive !
900
million
1.2
billion
?
Automotive Management 1 - WS 2015/16 22
Source : http://fortune.com/2015/09/26/auto-industry-scandals/
Market Capitalization
Automotive Management 1 - WS 2015/16 23
Source : Yahoo finance
Competitors
Automotive Management 1 - WS 2015/16 24
Source : Yahoo finance
German Engineering
Automotive Management 1 - WS 2015/16 25
Source : Yahoo finance
Major Shareholder
Automotive Management 1 - WS 2015/16 26
Source : Yahoo finance
Rescinded
Automotive Management 1 - WS 2015/16 27
Source : AutoBlog.com
Profit or Values
Automotive Management 1 - WS 2015/16 28
Source: Telegraph.co.uk
Poor Decisions ?
NOX control technologies for Euro 6 Diesel passenger cars – ICCT – Sep 2015 + Own
Illustration
Automotive Management 1 - WS 2015/16 29
Vs
37500$ / Car
Lee Iacocca
• Publicize the issue and state of the
company.
• Information Penetration Back and forth
Automotive Management 1 - WS 2015/16 30
Source: Lee Iacocca & Chrysler Rescue
References
• http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2015/09/VW_Kaluga.html
• http://www.reuters.com/article/2015/09/24/us-usa-volkswagen-letters-exclusive-
idUSKCN0RO0BD20150924#5AL1tMWG1uPWmMr6.97
• http://www.bloombergview.com/articles/2015-09-23/volkswagen-and-the-epa-s-dirty-little-secret
• http://jalopnik.com/understanding-the-test-mode-that-let-vw-trick-the-emiss-
1732175835?sidebar_promotions_icons=testingon&utm_expid=66866090-
67.e9PWeE2DSnKObFD7vNEoqg.2
• http://www.theguardian.com/business/2015/oct/16/volkswagen-market-share-declines-in-september
• http://www.forbes.com/sites/dalebuss/2012/09/18/volkswagen-grows-up-with-new-why-vw-marketing-
campaign/
• http://www.cnbc.com/2015/10/15/watchdog-orders-vw-to-recall-24m-vehicles-report.html
• http://www.bbc.com/news/business-34536573
• http://arstechnica.com/cars/2015/10/volkswagens-emissions-cheating-scandal-has-a-long-complicated-
history/
• http://www.independent.co.uk/news/business/analysis-and-features/volkswagen-emissions-scandal-
forty-years-of-greenwashing-the-well-travelled-road-taken-by-vw-10516209.html
• http://fortune.com/2015/09/26/auto-industry-scandals/
• www.forbes.com
• www.telegrapgh.co.uk
Automotive Management 1 - WS 2015/16 31
CONTINUES...
Automotive Management 1 - WS 2015/16 32

Volkswagen Emission Scandal

  • 1.
    Diesel Gate Utsav Agrawal VaibhavChawla Viswak Aanur Ganapathi Sooraj Edayattu Manoharan HTW Berlin- Automotive Management 1 - WS 2015/16 1
  • 2.
    Introduction • What ? •How ? • Why ? • When ? • Where ? • Who ?
  • 3.
  • 4.
    Automotive Management 1- WS 2015/16 Brands Affected 4 Source : Volkswagen Interim Report Oct 28, 2015
  • 5.
    The TDI League AutomotiveManagement 1 - WS 2015/16 5 League 2.0 League 3.0
  • 6.
    1973 1995 • Temperature sensingswitches which cut out pollution controls at lower temperature. • 25000 vehicles. • Fined for Violation of Clean air act • Paid 120,000$ without admitting wrongdoing • Circumventing Pollution controls • 470,000 Cadillac sedans with 4.9 Liter V8 engines. • Pollution controls turned off when Air-conditioning is turned ON. • 45 million $ History Automotive Management 1 - WS 2015/16 6 Source : Forbes.com
  • 7.
    2005 Adopted Daimler Ad-blu 2006 Hint of entry into USDiesel Market 2007 Audi launches its Diesel in U.S Detroit Motor Show. 2008 VW Jetta 2009 Clean Diesel TDI 2009- Audi A3 2010 Clean Diesel TDI Evolution Automotive Management 1 - WS 2015/16 7
  • 8.
    2013-14 John German PeterMock JRC Europe identified on road emissions to exceed 4 to 7 times Euro standards Automotive Management 1 - WS 2015/16 8 Source : WVU_LDDV_in-use_ICCT_Report_Final_may2014
  • 9.
    Dr .Gregory JThompson Mr. Marc C. Besch Mr. Daniel K Carder Mr. Arvind Thiruvengadam 2014 • May- communicated the result of study to US- EPA & CARB. • Dec 2014 – VW agreed upon for a recall Automotive Management 1 - WS 2015/16 9
  • 10.
    2015 April 2015 EmissionService Action letters to customers Automotive Management 1 - WS 2015/16 10 September 2015 September 2015- Volkswagen Deception exposed Source : US-EPA
  • 11.
    Technology Manipulation Automotive Management1 - WS 2015/16 11 Lean Fuel Mixture – On road Rich Fuel Mixture – On test platform Source: jalopnik.com
  • 12.
    Type Approval Automotive Management1 - WS 2015/16 12 Source : US-EPA
  • 13.
    Real World Emission AutomotiveManagement 1 - WS 2015/16 13
  • 14.
    Possible Solutions • Reprogrammedsoftware • Larger NOx trap • Selective Catalyst Reduction Automotive Management 1 - WS 2015/16 14
  • 15.
    The Ripple Effect AutomotiveManagement 1 - WS 2015/16 15 Source : Volkswagen Interim Report Oct 28, 2015
  • 16.
    Automotive Management 1- WS 2015/16 16 Top Management Restructure Sep 23rd Sep 25th Source : Volkswagenag.com
  • 17.
    The New Board Dr.Herbert Diess Chairman of the Board of Management of the Volkswagen Passenger Cars brand Dr. rer. pol. h. c. Francisco Javier Garcia Sanz Functional Responsibility 'Procurement' Prof. Dr. rer. pol. Dr.-Ing. E. h. Jochem Heizmann Functional Responsibility 'China' Prof. h. c. Dr. rer. pol. Horst Neumann Functional Responsibility 'Human Resources and Organization' Andreas Renschler Functional Responsibility 'Commercial Vehicles' Prof. Rupert Stadler Chairman of the Board of Management of Audi AG Frank Witter Functional Responsibility 'Finance and Controlling' Automotive Management 1 - WS 2015/16 17 Source : Volkswagenag.com
  • 18.
    • Commissioned JonesDay- A U.S Based law firm from October 1st • Actions against responsible department heads Mr Frank Tuch – Head of Quality Control Mr Richard Dorenkamp- Head of Technical Development low emission engines. Mr Falko Rudolph- Head of development of diesel engines Mr Ulrich Hackenberg, Audi management board member Mr Wolfgang Hatz, Porsche’s management board Mr Heinz-Jakob Neusser, Management board member of VW • Ms Christine Hohmann-Dennhardt as new board member for Integrity and Legal Affairs from Jan 2016 Management Actions Automotive Management 1 - WS 2015/16 18 Source : Reuters.com
  • 19.
    Measures Automotive Management 1- WS 2015/16 19 Source : Bloomberg
  • 20.
    Automotive Management 1- WS 2015/16 20 Source : Newyork times
  • 21.
    The Bear orthe Bull ? Automotive Management 1 - WS 2015/16 21 Source : Credit Suisse/
  • 22.
    Expensive ! 900 million 1.2 billion ? Automotive Management1 - WS 2015/16 22 Source : http://fortune.com/2015/09/26/auto-industry-scandals/
  • 23.
    Market Capitalization Automotive Management1 - WS 2015/16 23 Source : Yahoo finance
  • 24.
    Competitors Automotive Management 1- WS 2015/16 24 Source : Yahoo finance
  • 25.
    German Engineering Automotive Management1 - WS 2015/16 25 Source : Yahoo finance
  • 26.
    Major Shareholder Automotive Management1 - WS 2015/16 26 Source : Yahoo finance
  • 27.
    Rescinded Automotive Management 1- WS 2015/16 27 Source : AutoBlog.com
  • 28.
    Profit or Values AutomotiveManagement 1 - WS 2015/16 28 Source: Telegraph.co.uk
  • 29.
    Poor Decisions ? NOXcontrol technologies for Euro 6 Diesel passenger cars – ICCT – Sep 2015 + Own Illustration Automotive Management 1 - WS 2015/16 29 Vs 37500$ / Car
  • 30.
    Lee Iacocca • Publicizethe issue and state of the company. • Information Penetration Back and forth Automotive Management 1 - WS 2015/16 30 Source: Lee Iacocca & Chrysler Rescue
  • 31.
    References • http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2015/09/VW_Kaluga.html • http://www.reuters.com/article/2015/09/24/us-usa-volkswagen-letters-exclusive- idUSKCN0RO0BD20150924#5AL1tMWG1uPWmMr6.97 •http://www.bloombergview.com/articles/2015-09-23/volkswagen-and-the-epa-s-dirty-little-secret • http://jalopnik.com/understanding-the-test-mode-that-let-vw-trick-the-emiss- 1732175835?sidebar_promotions_icons=testingon&utm_expid=66866090- 67.e9PWeE2DSnKObFD7vNEoqg.2 • http://www.theguardian.com/business/2015/oct/16/volkswagen-market-share-declines-in-september • http://www.forbes.com/sites/dalebuss/2012/09/18/volkswagen-grows-up-with-new-why-vw-marketing- campaign/ • http://www.cnbc.com/2015/10/15/watchdog-orders-vw-to-recall-24m-vehicles-report.html • http://www.bbc.com/news/business-34536573 • http://arstechnica.com/cars/2015/10/volkswagens-emissions-cheating-scandal-has-a-long-complicated- history/ • http://www.independent.co.uk/news/business/analysis-and-features/volkswagen-emissions-scandal- forty-years-of-greenwashing-the-well-travelled-road-taken-by-vw-10516209.html • http://fortune.com/2015/09/26/auto-industry-scandals/ • www.forbes.com • www.telegrapgh.co.uk Automotive Management 1 - WS 2015/16 31
  • 32.