13. 推動的現況
the reality is when launching ..
做一件新的事情 ~
產產通常可能有或沒有 的 (1) 經驗 (2) 資源 (3) 學習對象
start something new
that you may or may not have (1) experience (2) resource (3) bench mark
16. …換句話說
in another word …
科學的方法來找到自
己的「成功方程式」
透過測試和學習
scientific approach to
search 「 your own
formula 」 by testing
and learning
17. 尋找的思維
the “search” practice
商業模式圖 Business Model Canvas
開發客戶 Customer Development by Steve Blank
敏捷式管理 Agile Engineering
24.04.13 17
18. …一生中都以為「好像是」 ..
I thought is with following
熱情 Passion
資源 Resource
認識很多人 Know a lot of people
點子 Idea
努力工作 Work hard enough
便宜更好 Cheaper better
19. 如何增加勝算呢 ?
How to increase chance of success?
• 所有對 [ 問題 ] 和 [ 解決
方案 ] 的假設都要被驗證
• 商業模式是 [ 找出來的 ]
• All assumption about
[problem] and [solution]
needs to be validated
• Business model is
[searched]
29. 關鍵
Key
如果沒有再解決問題
產就無法創照價 沒人願意 $
產 可能無法永續經營
If you are not solving a problem
there is no value, and no one is paying
產 not financial viable, sustaining
31. Purpose of launch
推出的使命
為何推出 Why launch?
為何是你 Why you?
誰會來支持你 Who will
support you?
你或你的團隊會 天早上五點每
爬起來 ? Will you and your
team get up 5am for next 6
months?
你有和一百位驗證 ? Will you
go out speak to 100 people to
validate?
35. 推動的方法
Approach of Launch
•
Known Problem
•
Known Solution
•
Clear Target Customer
•
Unknown Problem
•
Unknown Solution
•
Unvalidated Persona
Customer
Development
Operation Optimization
http://steveblank.com/
36. >> 9 things startup should focus and worry about
>> search and validate before writing a business plan
>> tool to assemble assumption/guess/ hypothesis
關鍵
Key
37. 洞見的範例 / example of “insight” (key success companies)
要和自己的「沒有找到的朋友」而不是陌生人
要「方便」而不是「容量或權限」
要的「即時 態」而不是「等待的文章」狀
要的「清楚大大的字」而不是語音或照片
關鍵
Key
