Voice search usage is increasing, with 44% of US internet users using voice assistants in 2020 and voice-enabled speakers projected to reach 55% of US households by 2022. As voice shopping grows to an estimated $40 billion by 2022, optimizing for voice search will become more important, with impacts including using longer keywords in content, targeting featured snippets, and ensuring mobile-friendly websites. Voice search allows users to search with verbal queries, saving time over typing and appealing especially to younger users.