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Vodafone

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Vodafone

  1. 1. Advertisement Analysis<br />
  2. 2. About Vodafone<br />Vodafone Essar, previously Hutchison Essaroperates in 23 telecom circles in India <br />Vodafone Essar is owned by Vodafone 67%, Essar Group 33%<br />On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka ShingHoldings in Hutch-Essar for US$11.1 billion<br />In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity<br />The marketing brand was officially changed to Vodafone on 20 September 2007<br />Vodafone Essar achieved revenue of £1.178 billion, compared to £758 million a year ago.<br />Feb 2009 Vodafone Essar6538531 or 17.4% of total 375,742,592 subscribers <br />Girish<br />Matin<br />Rashel<br />
  3. 3. Vodafone Subscriber Base In India<br />
  4. 4. Analysis of <br />Advertisement<br />Matin Raje<br />8308<br />
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  7. 7. Chota Credit<br />Brief intro of scheme offered<br />Talktime over>><br />Emergency situation>><br />Sms credit>><br />Get Rs 10 balance>><br />Adjusted on next recharge.<br />Target Market-Prepaid Low Budget customers<br />Shows company not only after money.<br />Cares about customers in times of need.<br />Satisfaction and Retention of customers<br />
  8. 8. Chota Credit<br />Extra points<br />Budget and ROI vis-a-vis impact<br /> Consider location and casting of simple actors, no celebrities<br /> Low Budget but scheme and message conveyed exactly<br />Time frame less than 30 seconds<br />Simplicity<br />Visual- Red and white colour of vodafone prominent<br />Boy wearing white shirt and red tie<br />Visual impact so good there is no need of music.<br />Drop of Ink signifies Chota Credit<br />In emergency Vodafone always there. Extending a hand of friendship towards customer.<br />
  9. 9. THANKS<br />

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