Effective communication strengthens connections between a company and its stakeholders. Globalization refers to businesses operating internationally and globalization of the world economy. Perception is how people understand and interpret things based on their mental impressions. Messages must be delivered, received, and correctly decoded for the intended response from audiences. Social media allows users to share and participate in content creation. Interactive communication allows two-way information flow between users and computers. Ethical dilemmas involve choosing between alternatives that are not clear-cut.

1. Vocabulary Chapter 1 Business Communication
 Communication
 1. the communication of news: transmission, conveyance, divulgence, disclosure;
dissemination, promulgation, broadcasting. 2 there was no communication between them:
contact, dealings, relations, connection, association, socializing, intercourse;
correspondence, dialogue, talk, conversation, discussion. 3 an official communication:
message, statement, announcement, report, dispatch, communiqué, letter, bulletin,
correspondence.
 Effective communication strengthens the connections between a company and all of its
stakeholders, those groups affected in some way by the company’s actions: customers,
employees, shareholders, suppliers, neighbors, the community, the nation, and the world
as a whole.
 Globalization
 the process by which businesses or other organizations developinternational influence or
start operating on an international scale: fearsabout the increasing globalization of the
world economy.
 Today’s businesses increasingly reach across international borders to market their
products, partner with other businesses, and employ workers and executives—an effort
known as globalization.
 Perception
 a way of regarding, understanding, or interpreting something; a mental impression
 For instance, the human brain organizes incoming sensations into a mental “map” that
represents the person’s individual perception of reality.
 Message
 a verbal, written, or recorded communication sent to or left for arecipient who cannot be
contacted directly
 Your message has been delivered, received, and correctly decoded. Now what? Will
audience members respond in the way you’d like them to? Only if three events occur.
 Social Media
 websites and applications that enable users to create and share content or
to participate in social networking.
 Customers and other groups are now empowered through social media, electronic media
that transform passive audiences into active participants in the communication process by
allowing them to share content, revise content, respond to content, or contribute new
content.
 Interactive
 allowing a two-way flow of information between a computer and a computer-
user; responding to a user's input: a fully interactive map of the area.
 In contrast to the publishing mindset, this new social communication model is interactive
and conversational.

2.  Ethical Dilemma
 a situation in which a difficult choice has to be made between two courses of action,
either of which entails transgressing a moral principle: he is faced with an ethical
dilemma: leave his post to help save his father's life, or follow his sense of duty.
 An ethical dilemma involves choosing among alternatives that aren’t clear cut.
 Defamation
 the action of damaging the good reputation of someone; slander or libel: she sued him
for defamation.
 Negative comments about another party raise the possibility of defamation, the
intentional communication of false statements that damage character or reputation.
 Emphasize
 give special importance or prominence to (something) in speaking or writing
 Emphasize familiarity. Use words, images, and designs that are familiar to your audience.
 Channels
 means, medium, instrument, mechanism, agency, vehicle, route, avenue.
 Just as technology continues to increase the number of media options at your disposal, it
continues to provide new communication channels you can use to transmit your messages
 Attitude
 view, viewpoint, outlook, perspective, stance, standpoint, position, inclination, temper, o
rientation, approach, reaction; opinion, ideas, convictions, feelings, thinking.
 This approach is also known as adopting the “you” attitude, in contrast to messages that
are about “me.”
 Regulations
 rule, ruling, order, directive, act, law, bylaw, statute, edict, canon, pronouncement, dictate
, dictum, decree, fiat, command, precept.
 Regulations and guidelines. Today’s businesses must understand and follow a wide range
of government regulations and guidelines covering such areas as employment,
environment, taxes, and accounting.
 Customer
 a person or organization that buys goods or services from a store or business
 Information about customer needs is analyzed and summarized in order to develop goods
and services that better satisfy customer demands.
 Stakeholders
 a person with an interest or concern in something, especially a business
 Effective communication strengthens the connections between a company and all of its
stakeholders, those groups affected in some way by the company’s actions
 Etiquette
 the customary code of polite behavior in society or among members of a particular
profession or group
 A vital element of audience-centered communication is etiquette, the expected norms of
behavior in any particular situation.