VMG provides consulting services to the apparel and accessory industry to help clients thrive in turbulent market conditions. They offer expertise in areas like business planning, product development, merchandising, inventory management, and retail strategies. VMG works on projects on an as-needed basis and leverages their network of industry consultants and veterans with experience from major brands. Their goal is to complement clients' workforces and help drive growth, increase profits, and boost competitive advantage and market share.

1. VMGAligned Expertise
Consultants to the Apparel & Accessory Industry
Our Difference On The Leading Edge
The first- and best-in-class solution for turbulent markets
What We Do For Discerning Clients
Consulting expertise applied through each phase of the business
Agile Approach to Business Solutions
On-demand project and process outsourcing
Insider View:

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In turbulent markets, business goes on. Just not as usual. Some firms
thrive, some just survive. Many fold. All struggle.
People are usually the first casualty after profits.
Workloads intensify. Stress rises. Things fall
through cracks. Too many fires, too few hands on
deck. Innovation gets stifled. Getting ahead
proves elusive.
In the Apparel and Accessory industry ~
voracious competition, tight timeframes, tighter
obligations, tightest cash flow ~ settling for mere
survival just won’t do. Yet, with more work for
fewer people, it often seems the only option. It
isn’t.
VMG brings seasoned expertise to bear on mission-critical facets
of the Apparel-and-Accessory business.
We help our clients not only survive, but thrive, in
tough market conditions with a view to sustained
success.
We stake our reputations ~ indeed, our livelihood ~
on it. Our business model aligns with that of our
clients.
As you succeed, so do we. A perfect partnership
for success even in turbulent markets.
Aligned Expertise for Success in Turbulent Markets

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our passion for fashion + our business savvy = our resolve: foster
our clients’ profitable organic or M&A driven growth
How We Like To Work
VMG complements our clients’ workforces with industry-veteran, market-savvy contract
professionals. We draw on our extensive network of such consultants so that they can hit the
ground running on client projects.
What We Do For Discerning Clients
VMG’s service lines harmoniously cross departmental functions in Apparel and Accessory firms~
develop business plans - set strategy by objectives, time line, financial metrics
marketing plans - determine media to talk directly to consumers
sourcing and fabric development - translate concept into marketable product
product development - create salable styles that fit with brand image
merchandising - establish a matrix of core and fashion
inventory management - manage the ebb and flow of demand
replenishment programs - set up efficient never out program
placement strategies and tactics -choose optimal channels, plan exit strategy
store design - maximize use of space to enhance brand and sales
retail profitability - by category, by region, dollars per square foot

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VICKIE CRAFTON: a proven Apparel and Accessory executive, Vickie’s
particular expertise is creative (product and fabric development, product launch,
brand analysis and refinement) and analytical (sourcing, trend research, industry
and market capture) ... vickie@vmgco.com
MARY SULLIVAN: Mary is an expert in retail market-centric product
positioning and sales-floor optimization ~ merchandising mastery for dramatic top-
line results ~ with uncommon corollary talent in inventory management and sales-
force mobilization with incentives ... mary@vmgco.com
GEORGIA GRANT: Georgia’s expertise is strategic (business planning,
business development, brand management) and tactical (merchandising,
inventory management and sourcing) as evidenced by her prior executive
positions in the industry: managed US$500 million in sales at Liz Claiborne,
increased top-line growth at Kipling with profits that exceeded industry norms ...
georgia@vmgco.com
VMG | Aligned Expertise
Our Principals
With more than 60 years of combined Apparel and Accessory industry experience,
VMG’s principals have achieved US$100s of millions of revenue for top-name
brands and major retailers. With a network of global industry professionals, our
principals are committed to world-class professional service for our clients.
Our Principles
We believe in stopping operational fires before they start and in sparking innovation
throughout operations with a view to boosting competitive advantage, market share
and profit-driven shareholder value. From concept through to retail, we are able to
drive our clients’ strategic vision into operational tactics.

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Growth and Value through
Innovation and Alignment
Our Difference On The Leading Edge
VMG aligns industry experts on a contract basis with our clients and
manages the relationship for the benefit of our clients. Above all, we
prefer partnerships focused on strategic operational or market initiatives
with measurable objectives for growth and value.
The Value We Deliver
Seasoned expertise at point of need, irrespective of our clients’ locations,
in a manner that saves them money and helps them boost profits.

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Representative Success Stories
CORPORATE ADDRESS: VMG Group, LLC
14427 Ocean Highway, Suite G, Pawleys Island, SC 29585
TEL: 843-237-5055 ♦ FAX: 843 237 0201 ♦ www.vmgco.com
New York tel: 212-501-0800
Los Angeles tel: 323-876-2984
major Apparel & Accessory brands
department stores