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Visualising Advocacy, Engaging Networks Community Conference, Oct. 2011
The document discusses methods for visualizing advocacy and engaging communities, emphasizing the importance of mapped data to motivate action. It outlines various recipes for creating advocacy maps using e-activist data, geocoding, and tools like Google Fusion Tables and Google Refine. Additionally, it highlights the ability to analyze and display support for campaigns through voting intentions and dynamic mapping updates.
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Visualising Advocacy, Engaging Networks Community Conference, Oct. 2011
- 1.
- 2. HELLO! :) We’re: @bethgranter and @steveWINton fromNixonMcInnes, a social business consultancy.
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- 6. Why visualise advocacy? •Make people feel part of a movement – “I’m part of something big” • To motivate people to complete an action or pass it on
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- 9. Why map advocacy? •Highlight areas where advocacy is high/low, which MPs have been targeted – “I can make a difference / I’m needed” • Reflect how local communities feel about issues – “This is relevant to me” • To further motivate people to complete an action or pass it on
- 10. Mapping advocacy: recipe1 • Take1 e-activist data feed (EaEmailAOTarget)
- 11. Mapping advocacy: Recipe1 • Take 1 advocacy online data feed (EaEmailAOTarget)
- 12. Mapping advocacy: recipe1 • Make a CSV!
- 13. Mapping advocacy: Recipe1 • Make a CSV!
- 14. Mapping advocacy: recipe1 • Geocode! (the process of getting co-ordinates for an address)
- 15. Mapping advocacy: Recipe1 • Geocode! (the process of getting co-ordinates for an address) http://www.google.com/fusiontables/
- 16. Mapping advocacy: recipe1 • Visualise! (putting the co-ordinates on a map)
- 17. Mapping advocacy: Recipe1 • Visualise! (putting the co-ordinates on a map) http://www.google.com/fusiontables/
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- 19. Mapping advocacy: recipe2 IDEA! Group advocates by constituency!
- 20. Mapping each postcodeto a constituency is straightforward, thanks to... Mapping advocacy: Recipe 2 • Group advocates by constituency!
- 21. And we canwork in Google Refine... (not for the faint-hearted!) http://code.google.com/p/google-refine/
- 22. Using Google Refine,we can grab constituency data from our postcodes
- 23. Grabbing geography foreach constituency is also straightforward, thanks to... Mapping advocacy: Recipe 2 • Group advocates by constituency!
- 24. Or, here’s onewe made earlier... Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies
- 25. Join the 2sets of data in a spreadsheet... Mapping advocacy: Recipe 2 • Group advocates by constituency!
- 26. Visualise! Again, usingGoogle Fusion Tables... Mapping advocacy: Recipe 2 • Group advocates by constituency!
- 27. But, It’s a bitmessy?! :(
- 28. Mapping advocacy: recipe3 IDEA! Group by different geographic areas, based on zoom level!
- 29. So... We needcounty/region + lat/lon for each constituency? OK... Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies
- 30. Here’s one wemade earlier... Mapping advocacy: Recipe 2 • Group advocates by constituency!
- 31. Cool! But... How can weshow the impact?! :(
- 32. Mapping advocacy: recipe4 IDEA! Showing MP support for a campaign – intentions to vote or how they voted
- 33. Mapping impact • ShowingMP support for a campaign – intentions to vote or how they voted – Public Whip – Excel spreadsheet – Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 – TheyWorkForYou API constitency geo data CSV – Google Fusion Tables • Vizualize > Map > Configure styles
- 34. Remember this...? Mappingadvocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies
- 35. Mapping impact • ShowingMP support for a campaign – intentions to vote or how they voted – Public Whip – Excel spreadsheet – Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 – TheyWorkForYou API constitency geo data CSV – Google Fusion Tables • Vizualize > Map > Configure styles
- 38. Mapping impact • ShowingMP support for a campaign – intentions to vote or how they voted – Public Whip voting data – Convert votes to numerical code • e.g. absent = -1, no = 0, aye = 1 – TheyWorkForYou API constituency geo data CSV – Google Fusion Tables • Vizualize > Map > Configure styles by vote code
- 39. V. cool! But... Can wemake advocacy hotspots easier to… spot? :)
- 40. Of course! Enterthe choropleth*... Mapping advocacy: Recipe 2 *http://en.wikipedia.org/wiki/Choropleth • Group advocates by constituency! http://j.mp/uk-constituencies-svg
- 41. Immediately, we cansee the ‘hotspots’... Mapping advocacy: Recipe 2 Not here! • Group advocates by constituency! Here! Here! http://j.mp/uk-constituencies-choropleth
- 42. For added interactivity,turn to TileMill... Mapping advocacy: Recipe 2 • Group advocates by constituency! LIVE: http://j.mp/visualising-advocacy
- 43. Wow! But... Can we makeit update dynamically?!! :) :)
- 44. Yes, we can! We’vebuilt a tool that updates the map automatically...
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- 46. Thanks! Questions? • beth.granter@nixonmcinnes.co.uk @bethgranter • steve.winton@nixonmcinnes.co.uk @steveWINton
Editor's Notes
- #4 FCO?
- #12 QUICK AND DIRTY!
- #16 Explain what
- #17 Explain what
- #18 Explain what
- #19 Very beautifulGives you detailed control over the rendering of every element on the mapFor professional cartographers really, costs $$
- #20 Very beautifulGives you detailed control over the rendering of every element on the mapFor professional cartographers really, costs $$
- #24 Secure, runs on desktop, not locked-in (get to take your data with you)
- #25 http://j.mp/geocode-howto
- #26 Secure, runs on desktop, not locked-in (get to take your data with you)
- #28 http://j.mp/uk-constituencies
- #29 http://j.mp/uk-constituencies
- #30 http://j.mp/uk-constituencies
- #33 http://j.mp/uk-constituencies
- #34 http://j.mp/uk-constituencies
- #37 Public Whip Excel spreadsheetConvert votes to numbers e.g. absent = -1, no = 0, aye = 1
- #38 http://j.mp/uk-constituencies
- #39 TheyWorkForYou API constitency geo data CSV
- #40 Google Fusion Tables
- #41 Vizualize > Map > Configure styles
- #42 Customise data onclick
- #43 Vizualize > Map > Configure styles
- #45 http://en.wikipedia.org/wiki/Choroplethhttp://j.mp/uk-constituencies-svg
- #46 http://en.wikipedia.org/wiki/Choroplethhttp://j.mp/uk-constituencies-svghttp://j.mp/uk-constituencies-choropleth
- #47 http://en.wikipedia.org/wiki/Choropleth
- #50 Demand a better bill screenshot