The document outlines the new features of Twitter for brands, highlighting enhanced profile pages with larger visuals and improved content management options. It discusses Twitter's evolution from a conversational platform to a media platform, emphasizing the importance of compelling content for brand engagement. The guide suggests that brands need to adopt effective content strategies to leverage Twitter's potential for marketing and PR efforts.

1. A guide to…
New Twitter
&
Twitter pages for
brands
Page 1 | Guide to new Twitter for brands| Dec 2011

2. New version of Twitter
“Discover what’s happening now”
Page 2 | Guide to new Twitter for brands| Dec 2011

3. New version of Twitter
Home – your personal Connect – get in on
collection of Tweets, the conversation. See
featuring the latest news, who has followed, mentioned
commentary and information you, retweeted or favorited
from the sources you care your tweets
about
Discover – tap into a New profile – Others
stream of useful and can Tweet directly to
entertaining information, you, view your lists,
customized just for you favorites, followers & photos
Page 3 | Guide to new Twitter for brands| Dec 2011

4. Enhanced Twitter profile pages for brands
“Create an even more compelling destination
on Twitter for your brand”
Page 4 | Guide to new Twitter for brands| Dec 2011

5. Enhanced Twitter pages for brands
Make a bigger impression Be more in control –
– use a large header image change the message visitors
for displaying your logo, see when they first come to
tagline, and any other your profile page by
visuals promoting a Tweet to the top
of your timeline
Be more visually engaging Manage your tweets –
– set video or photo tweets @replies and @mentions
to open and make them are now separated to help
appear as large icons on you manage responses
your page
Page 5 | Guide to new Twitter for brands| Dec 2011

6. When will this happen?
o Twitter has already rolled out twitter pages for brands for 21
marketers including Coca-cola, Dell, Nike and Disney. The
ability to see these pages is also being tested at the
moment and only available to a select few.
Page 6 | Guide to new Twitter for brands| Dec 2011

7. What s everyone saying?
“By differentiating brands’ pages
from those of users and by
offering more options for content,
Twitter is no longer just a place
to have conversations and
handle customer service
queries; it’s becoming a media
platform in its own right.”
Make no mistake about it then as Marketingweek
soon as the new branded Twitter
pages are available to ALL brands
and marketers, they key will be -
as it is in EVERY social media
platform, to create compelling
and engaging content.
Steve Olenski, socialmediatoday.com
Page 7 | Guide to new Twitter for brands| Dec 2011

8. What s everyone saying?
“ The question for each one of
these marketers is what is the
interesting, compelling,
provocative content that they
can be putting out to a larger
audience to keep that
engagement high."
Adam Bain, Chief Revenue Officer of
“Twitter is planning to be Twitter
huge. Both in terms of worldly
significance and company size.
That’s why it’s making a product
that anyone and everyone can
use.”
Dan Frommer, Splatf.com
Page 8 | Guide to new Twitter for brands| Dec 2011

9. What do we say?
• These 2 steps that Twitter has taken suggests it
wants to become more mainstream: the aim of the new
features is to encourage wider use, whilst the
implementation of distinct pages for brands will draw
attention to the space as fundamental, such as
Facebook and Google+ already have.
• Twitter was once a key space for brands to listen and
respond to customers. Now, however, the focus has
broadened and Twitter has recognised the
importance of making this easier for brands.
• Brands will have to step up and the creation of an
engaging content strategy for Twitter is highly important
to engage with this potential new audience.
Page 9 | Guide to new Twitter for brands| Dec 2011

10. What next?
• Checkout NixonMcInnes Academy for more
information on how Twitter should be used as part
of your strategy to help you reach the right people
and achieve your corporate objectives.
• Our course will help your business use Twitter
effectively to maximise your marketing and PR
efforts but also to learn from the industry and your
customers.
• http://www.nixonmcinnes.co.uk/what-we-do/
academy/
Page 10 | Guide to new Twitter for brands| Dec 2011