The document describes a social app service offered by NixonMcInnes to help brands and organizations attract, retain, and engage audiences on Facebook. Their team has experience creating innovative Facebook apps for major UK brands. They offer mechanisms to spread messages, collect user data, understand audiences better, and realize social CRM strategies. Example features of apps include photo/video submissions, voting, user profiles, and voucher/coupon giveaways. App costs range from £15,000 for basic to £100,000 for advanced with insights.