The document describes a social app service offered by NixonMcInnes to help brands and organizations attract, retain, and engage audiences on Facebook. Their team has experience creating innovative Facebook apps for major UK brands. They offer mechanisms to spread messages, collect user data, understand audiences better, and realize social CRM strategies. Example features of apps include photo/video submissions, voting, user profiles, and voucher/coupon giveaways. App costs range from £15,000 for basic to £100,000 for advanced with insights.

1. Social app service
Give your campaign a
lift with a tailor-made
Facebook app
July 2012
1 | NixonMcInnes, Social app service | July 2012

2. Benefits
The NixonMcInnes Applied Technology team has a lot of
experience producing innovative social apps for Facebook for
major UK brands, helping them attract, retain and engage new
audiences. We're excited to offer our proven competition and
engagement mechanisms more broadly to other brands and
organisations, to help them take advantage of these benefits:
• Spread your campaign message as far as possible on
Facebook
• Collect demographic information about your audience
• Understand your audience better through our bespoke insights
• Collect newsletter signups
• Realise your Social CRM strategy
2 | NixonMcInnes, Social app service | July 2012

3. Engagement mechanisms
Submit a photo or Vote on user
video and caption generated content
User profile Voucher and
analysis coupon giveaways
3 | NixonMcInnes, Social app service | July 2012

4. Example app
• Discover the competition
• Select your friends and
enter your details
• Share your entry
4 | NixonMcInnes, Social app service | July 2012

5. Costs
Prices range from £15,000 for a basic app, to
£100,000 for an app with advanced functionality and
our bespoke insights in to the data collected.
Get in touch with anna.carlson@nixonmcinnes.co.uk
for more information.
5 | NixonMcInnes, Social app service | July 2012