SlideShare a Scribd company logo
Social app service
Give your campaign a
lift with a tailor-made
Facebook app
July 2012

1 | NixonMcInnes, Social app service | July 2012
Benefits
The NixonMcInnes Applied Technology team has a lot of
experience producing innovative social apps for Facebook for
major UK brands, helping them attract, retain and engage new
audiences. We're excited to offer our proven competition and
engagement mechanisms more broadly to other brands and
organisations, to help them take advantage of these benefits:

•      Spread your campaign message as far as possible on
       Facebook
•      Collect demographic information about your audience
•      Understand your audience better through our bespoke insights
•      Collect newsletter signups
•      Realise your Social CRM strategy


2 | NixonMcInnes, Social app service | July 2012
Engagement mechanisms




              Submit a photo or                      Vote on user
              video and caption                    generated content




                  User profile                       Voucher and
                   analysis                        coupon giveaways

3 | NixonMcInnes, Social app service | July 2012
Example app




•      Discover the competition
•      Select your friends and
       enter your details
•      Share your entry
4 | NixonMcInnes, Social app service | July 2012
Costs
Prices range from £15,000 for a basic app, to
£100,000 for an app with advanced functionality and
our bespoke insights in to the data collected.




Get in touch with anna.carlson@nixonmcinnes.co.uk
for more information.

5 | NixonMcInnes, Social app service | July 2012

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Social app service

  • 1. Social app service Give your campaign a lift with a tailor-made Facebook app July 2012 1 | NixonMcInnes, Social app service | July 2012
  • 2. Benefits The NixonMcInnes Applied Technology team has a lot of experience producing innovative social apps for Facebook for major UK brands, helping them attract, retain and engage new audiences. We're excited to offer our proven competition and engagement mechanisms more broadly to other brands and organisations, to help them take advantage of these benefits: • Spread your campaign message as far as possible on Facebook • Collect demographic information about your audience • Understand your audience better through our bespoke insights • Collect newsletter signups • Realise your Social CRM strategy 2 | NixonMcInnes, Social app service | July 2012
  • 3. Engagement mechanisms Submit a photo or Vote on user video and caption generated content User profile Voucher and analysis coupon giveaways 3 | NixonMcInnes, Social app service | July 2012
  • 4. Example app • Discover the competition • Select your friends and enter your details • Share your entry 4 | NixonMcInnes, Social app service | July 2012
  • 5. Costs Prices range from £15,000 for a basic app, to £100,000 for an app with advanced functionality and our bespoke insights in to the data collected. Get in touch with anna.carlson@nixonmcinnes.co.uk for more information. 5 | NixonMcInnes, Social app service | July 2012