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Good Design-Thinking is Good Business | Dharam Mentor
SIMC + Design Horse
PROJECT PARTNERSHIP
S E S S I O N
Introductory
S E S S I O N
1
Good Design-Thinking is Good Business | Dharam Mentor
SIMC + Design Horse
PROJECT PARTNERSHIP
This project partnership aims to get familiar with ‘Visual
Research’ tools, practice them with industry experts, and
produce the outcome.
Research is an essential component of the innovation and
creative field to generate new ideas and solutions. Hence
gaining mastery over ‘Visual Research’ surely helps you
achieve more remarkable results while coming up with
communication ideas and brand solutions.
Good Design-Thinking is Good Business | Dharam Mentor
Design Horse is more than happy to share knowledge on
the ‘Visual Research’ tool. It has extensively employed
the ‘Visual Research tool on our various projects and has
seen promising results. We would be eager to share our
experiential knowledge of the tool and how this tool helps
organize and analyze the data and even helps to produce
brand communication solutions.
Rekha Shah and Dharam Mentor are two industry experts
from Design Horse who will be engaging with this program
and imparting their experiential knowledge.
https://www.designhorse.in/people/dharam-mentor
https://www.designhorse.in/people/rekha-shah
Good Design-Thinking is Good Business | Dharam Mentor
Research is to see
what everybody else has seen,
and think what nobody has
thought.
Albert Szent-Gyorgyi,
Nobel Prize winner
Good Design-Thinking is Good Business | Dharam Mentor
Visual Research
tools
Visual Research methodologies are applied to
understand and decipher images and include
photography, video, drawing, film, collage, sculpture,
artwork, graffiti, advertising, painting, and cartoons.
Visual research methodology is a new and
innovative approach to qualitative research
originated from traditional ethnography methods
used in anthropology.
Recently, there has been an interest in using visual
methods in qualitative research. They add value to
research by bringing another dimension, capturing
rich, multidimensional data, and adding valuable
insights into participants’ everyday worlds.
Good Design-Thinking is Good Business | Dharam Mentor
Researchers use visual research methods
to create knowledge, becoming frequently
recognized as advantageous in innovation, brand
creation, and brand communication.
Visual methodologies are a collection of methods
used to understand and interpret images. These
methods have been used for a long time in
anthropology; yet, they are a comparatively new way
to research most disciplines, especially the brand
communication field.
Good Design-Thinking is Good Business | Dharam Mentor
L. A. T. C. H.
tools
L. A. T. C. H. tool means of organizing information.
It can be organized by location, alphabet, time,
category, or hierarchy. They are the framework upon
which reports, books, conversations, exhibitions,
directories, conventions, and even brand/advertising
communication are arranged.
L – Location; organizing information based on place
or space.
A – Alphabetical; a good way of organizing
information in Alphabetical order
T – Time; as in timelines, life span, based
information organization
L.A.T.C.H. was a term created by 			
Richard Saul Wurman.
Good Design-Thinking is Good Business | Dharam Mentor
C – Category; organizing information based on
category
H – Hierarchy; organizing information based on
primary, secondary, and tertiary hierarchy
We already apply these modes almost
subconsciously in many ways. Most of us create our
financial rezcords first by time, then by category
when we figure our IT return. But it is only the
conscious awareness of these methods that will add
value and help you see new insights.
Understanding the structure and organization of
data allows you to extract value from it.
Good Design-Thinking is Good Business | Dharam Mentor
Callendar
Eight sessions
SIMC + Design Horse
PROJECT PARTNERSHIP
Good Design-Thinking is Good Business | Dharam Mentor
Submit assignment
before 10:30 pm coming
Wednesday
Submit assignment
before 10:30 pm coming
Wednesday
Submit assignment
before 10:30 pm coming
Wednesday
Submit assignment
before 10:30 pm coming
Wednesday
Introduction
Visual Research
In-depth session on the tool
L - Location
In-depth session on the tool
C - Category
In-depth session on the tool
A - Alphabet
In-depth session on the tool
H - Hierarchy
Conclusion Session
In-depth session on the tool
T - Time
Friday 16, April
3:00pm to 4:00
Friday 7, May
3:00pm to 4:00
Friday 23, April
3:00pm to 4:00
Friday 14, May
5:00pm to 6:00
Friday 30, April
3:00pm to 4:00
Friday 28, May
5:00pm to 6:00
Topic
April 2021
May 2021
Day/Time Assignment Submission
Calendar / sessions
Good Design-Thinking is Good Business | Dharam Mentor
Introduction
Visual Research:
Submit assignment
before 10:30 pm
coming Wednesday
Friday 2, April
3:00pm to 4:00
01
Good Design-Thinking is Good Business | Dharam Mentor
The journey
from date to knowledge,
knowledge to solutions,
learning session
Good Design-Thinking is Good Business | Dharam Mentor
Data
Good Design-Thinking is Good Business | Dharam Mentor
Data Knowledge
Good Design-Thinking is Good Business | Dharam Mentor
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
Data Knowledge Solutions
STAGE 1:
Gather Information
Good Design-Thinking is Good Business | Dharam Mentor
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Data
Analysis &
Synthesis Tools
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Data
Analysis &
Synthesis Tools
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
Brand/product/
category insights
Point of Difference
Brand Core
Brand Idea
Brand Manifesto
Brand Philosophy
STAGE 3:
Create solutions
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Data
Analysis &
Synthesis Tools
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
Brand/product/
category insights
Point of Difference
Brand Core
Brand Idea
Brand Manifesto
Brand Philosophy
STAGE 3:
Create solutions
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Data
Analysis &
Synthesis Tools
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
Brand/product/
category insights
Point of Difference
Brand Core
Brand Idea
Brand Manifesto
Brand Philosophy
STAGE 3:
Create solutions
Brand Identity
Brand Language
Brand product
packaging
Product design for
Brand
Retail Branding
Service Branding
Product Branding
Brand
communica tion
design
Data Knowledge Solutions
Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Data
Analysis &
Synthesis Tools
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data Knowledge Solutions
Secondary research/
Secondary Sources
FACTUAL
Museums / Archives
Newspapers / magazines /
articles
Published interviews
Films / TV broadcasts
Theatre / Radio
Transcripts / Scripts
Books / Journals / Music
Published surveys
Statistics
Lectures / debates
Conferences
Internet
VISUAL
Exhibitions
Photos from magazines, net
newspapers, journals, books,
leaflets, the internet etc
Work by designers/artists
Printed maps/ephemera
Found photography
Found or bought postcards /
drawings/tickets
catalogues
Pamphlets / publications
Image stills from films / TV
Architecture
Primary research/
Primary Sources
FACTUAL
Previous Knowledge / opinion
/ memory
Observation
Conversation
Trends / competition
Role-play
Interviews
Surveys / Questionnaire
Focus Group
Seminar Group
Diaries / commissioned video
Ethnography / Immersive
hanging out
VISUAL
Drawing
Photographing
Analogous artifacts
Media experimentation / digital
/ 2D / 3D
Rubbings/casts
Typographic Play
Compositional experimentation
Image manipulation
Photocopying
Video / Sound recording
Writing
Collage
SIMC + Design Horse project partnership aims to
get familiar with these visual research tools, practice
them on a project, and produce the outcome.
Good Design-Thinking is Good Business | Dharam Mentor
Typology / LATCH
5 Whys
SWOT
Denotation & Connotation
Semiotic
Rhetoric
Tone & personality
Scoping Exercises
Insights / POD
Brand Dimension
Positioning
Empathy mapping
Living Brand - Idea
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
Secondary research/
Secondary Sources
FACTUAL
Museums / Archives
Newspapers / magazines /
articles
Published interviews
Films / TV broadcasts
Theatre / Radio
Transcripts / Scripts
Books / Journals / Music
Published surveys
Statistics
Lectures / debates
Conferences
Internet
VISUAL
Exhibitions
Photos from magazines,
newspapers, journals, books,
leaflets, the internet etc
Work by designers/artists
Printed maps/ephemera
Found photography
Found or bought postcards /
drawings/tickets
catalogues
Pamphlets / publications
Image stills from films / TV
Architecture
Primary research/
Primary Sources
FACTUAL
Previous Knowledge / opinion
/ memory
Observation
Conversation
Trends / competition
Role-play
Interviews
Surveys / Questionnaire
Focus Group
Seminar Group
Diaries / commissioned video
Ethnography / Immersive
hanging out
VISUAL
Drawing
Photographing
Analogous artifacts
Media experimentation / digital
/ 2D / 3D
Rubbings/casts
Typographic Play
Compositional experimentation
Image manipulation
Photocopying
Video / Sound recording
Writing
Collage
Good Design-Thinking is Good Business | Dharam Mentor
Mindmap word+visual
Metaphor
Lateral thinking methods
Design thinking tools
Iteration
Manifesto
Visual
language+expression
Visual hierarchy
Personification character
Dominance+emphasis
Expression
Data
Collection Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
Typology / LATCH
5 Whys
SWOT
Denotation & Connotation
Semiotic
Rhetoric
Tone & personality
Scoping Exercises
Insights / POD
Brand Dimension
Positioning
Empathy mapping
Living Brand - Idea
Secondary research/
Secondary Sources
FACTUAL
Museums / Archives
Newspapers / magazines /
articles
Published interviews
Films / TV broadcasts
Theatre / Radio
Transcripts / Scripts
Books / Journals / Music
Published surveys
Statistics
Lectures / debates
Conferences
Internet
VISUAL
Exhibitions
Photos from magazines,
newspapers, journals, books,
leaflets, the internet etc
Work by designers/artists
Printed maps/ephemera
Found photography
Found or bought postcards /
drawings/tickets
catalogues
Pamphlets / publications
Image stills from films / TV
Architecture
Primary research/
Primary Sources
FACTUAL
Previous Knowledge / opinion
/ memory
Observation
Conversation
Trends / competition
Role-play
Interviews
Surveys / Questionnaire
Focus Group
Seminar Group
Diaries / commissioned video
Ethnography / Immersive
hanging out
VISUAL
Drawing
Photographing
Analogous artifacts
Media experimentation / digital
/ 2D / 3D
Rubbings/casts
Typographic Play
Compositional experimentation
Image manipulation
Photocopying
Video / Sound recording
Writing
Collage
Good Design-Thinking is Good Business | Dharam Mentor
Typology / LATCH
5 Whys
SWOT
Denotation & Connotation
Semiotic
Rhetoric
Tone & personality
Scoping Exercises
Insights / POD
Brand Dimension
Positioning
Empathy mapping
Living Brand - Idea
Mindmap word+visual
Metaphor
Lateral thinking methods
Design thinking tools
Iteration
Manifesto
Visual
language+expression
Visual hierarchy
Personification character
Dominance+emphasis
Expression
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
Brand/product/
category insights
Point of Difference
Brand Core
Brand Idea
Brand Manifesto
Brand Philosophy
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
Secondary research/
Secondary Sources
FACTUAL
Museums / Archives
Newspapers / magazines /
articles
Published interviews
Films / TV broadcasts
Theatre / Radio
Transcripts / Scripts
Books / Journals / Music
Published surveys
Statistics
Lectures / debates
Conferences
Internet
VISUAL
Exhibitions
Photos from magazines,
newspapers, journals, books,
leaflets, the internet etc
Work by designers/artists
Printed maps/ephemera
Found photography
Found or bought postcards /
drawings/tickets
catalogues
Pamphlets / publications
Image stills from films / TV
Architecture
Primary research/
Primary Sources
FACTUAL
Previous Knowledge / opinion
/ memory
Observation
Conversation
Trends / competition
Role-play
Interviews
Surveys / Questionnaire
Focus Group
Seminar Group
Diaries / commissioned video
Ethnography / Immersive
hanging out
VISUAL
Drawing
Photographing
Analogous artifacts
Media experimentation / digital
/ 2D / 3D
Rubbings/casts
Typographic Play
Compositional experimentation
Image manipulation
Photocopying
Video / Sound recording
Writing
Collage
Good Design-Thinking is Good Business | Dharam Mentor
Typology / LATCH
5 Whys
SWOT
Denotation & Connotation
Semiotic
Rhetoric
Tone & personality
Scoping Exercises
Insights / POD
Brand Dimension
Positioning
Empathy mapping
Living Brand - Idea
Mindmap word+visual
Metaphor
Lateral thinking methods
Design thinking tools
Iteration
Manifesto
Visual
language+expression
Visual hierarchy
Personification character
Dominance+emphasis
Expression
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
Brand/product/
category insights
Point of Difference
Brand Core
Brand Idea
Brand Manifesto
Brand Philosophy
STAGE 3:
Create solutions
Brand Identity
Brand Language
Brand product
packaging
Product design for
Brand
Retail Branding
Service Branding
Product Branding
Brand
communication
design
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
Secondary research/
Secondary Sources
FACTUAL
Museums / Archives
Newspapers / magazines /
articles
Published interviews
Films / TV broadcasts
Theatre / Radio
Transcripts / Scripts
Books / Journals / Music
Published surveys
Statistics
Lectures / debates
Conferences
Internet
VISUAL
Exhibitions
Photos from magazines,
newspapers, journals, books,
leaflets, the internet etc
Work by designers/artists
Printed maps/ephemera
Found photography
Found or bought postcards /
drawings/tickets
catalogues
Pamphlets / publications
Image stills from films / TV
Architecture
Primary research/
Primary Sources
FACTUAL
Previous Knowledge / opinion
/ memory
Observation
Conversation
Trends / competition
Role-play
Interviews
Surveys / Questionnaire
Focus Group
Seminar Group
Diaries / commissioned video
Ethnography / Immersive
hanging out
VISUAL
Drawing
Photographing
Analogous artifacts
Media experimentation / digital
/ 2D / 3D
Rubbings/casts
Typographic Play
Compositional experimentation
Image manipulation
Photocopying
Video / Sound recording
Writing
Collage
Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Solutions
Ideating Tools/
Methodologies
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
Secondary research/
Secondary Sources
FACTUAL
Museums / Archives
Newspapers / magazines /
articles
Published interviews
Films / TV broadcasts
Theatre / Radio
Transcripts / Scripts
Books / Journals / Music
Published surveys
Statistics
Lectures / debates
Conferences
Internet
VISUAL
Exhibitions
Photos from magazines, net
newspapers, journals, books,
leaflets, the internet etc
Work by designers/artists
Printed maps/ephemera
Found photography
Found or bought postcards /
drawings/tickets
catalogues
Pamphlets / publications
Image stills from films / TV
Architecture
Primary research/
Primary Sources
FACTUAL
Previous Knowledge / opinion
/ memory
Observation
Conversation
Trends / competition
Role-play
Interviews
Surveys / Questionnaire
Focus Group
Seminar Group
Diaries / commissioned video
Ethnography / Immersive
hanging out
VISUAL
Drawing
Photographing
Analogous artifacts
Media experimentation / digital
/ 2D / 3D
Rubbings/casts
Typographic Play
Compositional experimentation
Image manipulation
Photocopying
Video / Sound recording
Writing
Collage
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
disprove
Good Design-Thinking is Good Business | Dharam Mentor
disprove
Good Design-Thinking is Good Business | Dharam Mentor
disprove
Good Design-Thinking is Good Business | Dharam Mentor
Study material:
Data Knowledge Solutions
Data
Collection Tools/
Methodologies
Data
Analysis &
Synthesis Tools
Solutions
Ideating Tools/
Methodologies
Good Design-Thinking is Good Business | Dharam Mentor
Introduction
L A T C H tool:
Submit assignment
before 10:30 pm
coming Wednesday
Friday 9, April
3:00pm to 4:00
02
Good Design-Thinking is Good Business | Dharam Mentor
Analysis
& synthesis
tools
LATCH
LATCH tool learning session
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
L
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
Location
Alphabet
Time
Category
Hierarchy
LATCH
tool
It is an
organisational
tool.
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
It is an
organisational
tool.
Location
Alphabet
Time
Category
Hierarchy
It makes sense of
information.
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
tool
It is an
organisational
tool.
Location
Alphabet
Time
Category
Hierarchy
It makes sense of
information.
It makes things
understandable
Good Design-Thinking is Good Business | Dharam Mentor
Unorganised/
organised
It makes sense of
information.
It makes things
understandable
Good Design-Thinking is Good Business | Dharam Mentor
Unorganised/
organised
It makes sense of
information.
It makes things
understandable
Good Design-Thinking is Good Business | Dharam Mentor
Unorganised/
organised
It makes sense of
information.
It makes things
understandable
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense
of information.
Unorganised/
organised
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
Unorganised/
organised
Good Design-Thinking is Good Business | Dharam Mentor
Location
Alphabet
Time
Category
Hierarchy
Examples
LATCH
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Location Atlas, Travel Guide,
Parts of the Body
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Location Atlas, Travel Guide,
Parts of the Body
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Location Atlas, Travel Guide,
Parts of the Body
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Alphabet Dictionary, list of states on a
website, list of student names in a
class
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Alphabet Dictionary, list of states on a
website, list of student names in a
class
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Alphabet Dictionary, list of states on a
website, list of student names in a
class
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Time Centuries/decades/years,
seasons, 24 hours
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Time Centuries/decades/years,
seasons, 24 hours
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Time Centuries/decades/years,
seasons, 24 hours
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Category The organisation of goods, types
of activities, breeds of animals
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Category The organisation of goods, types
of activities, breeds of animals
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Category The organisation of goods, types
of activities, breeds of animals
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Hierarchy Management hierarchy, currency
(pound), the military hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Hierarchy Management hierarchy, currency
(pound), the military hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
It makes things
understandable
It makes sense of
information.
LATCH
Hierarchy Management hierarchy, currency
(pound), the military hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
in sum...
Good Design-Thinking is Good Business | Dharam Mentor
Study
material:
Good Design-Thinking is Good Business | Dharam Mentor
more
examples
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
LATCH
Location
Alphabet
Time
Category
Hierarchy
Good Design-Thinking is Good Business | Dharam Mentor
exercise
Good Design-Thinking is Good Business | Dharam Mentor
LATCH applied
for the brand design
solution
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
https://www.youtube.com/
watch?v=M4z90wlwYs8
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
https://www.youtube.com/
watch?v=fZ6aiVg2qVk
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Good Design-Thinking is Good Business | Dharam Mentor
Assignment:
Submit assignment
before 10:30 pm
following Wednesday
Good Design-Thinking is Good Business | Dharam Mentor
1. Photograph your (wardrobe) clothes, accessories.
2. Photograph found objects
3. Photograph a places
4. Collect images on fashion brands
5. Collect Images on Denim wear
6. Collect Images on traveling
Assignment:
Friday 16 April : L- Location Assignment
Friday 30 April : T-time Assignment
Friday 23 April : A-Alphabet Assignment
Friday 7 May : C-Category Assignment
Friday 14 May : H-Hierarchy Assignment
Submit assignment before 10:30 pm following Wednesday
Submit assignment before 10:30 pm following Wednesday
Submit assignment before 10:30 pm following Wednesday
Submit assignment before 10:30 pm following Wednesday
Organize six types of
data according to the
respective tool
Good Design-Thinking is Good Business | Dharam Mentor
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you

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Visual Research Session1 by Dharam Mentor, Symbiosis International University, SIMC Pune, India

  • 1. Good Design-Thinking is Good Business | Dharam Mentor SIMC + Design Horse PROJECT PARTNERSHIP S E S S I O N Introductory S E S S I O N 1
  • 2. Good Design-Thinking is Good Business | Dharam Mentor SIMC + Design Horse PROJECT PARTNERSHIP This project partnership aims to get familiar with ‘Visual Research’ tools, practice them with industry experts, and produce the outcome. Research is an essential component of the innovation and creative field to generate new ideas and solutions. Hence gaining mastery over ‘Visual Research’ surely helps you achieve more remarkable results while coming up with communication ideas and brand solutions.
  • 3. Good Design-Thinking is Good Business | Dharam Mentor Design Horse is more than happy to share knowledge on the ‘Visual Research’ tool. It has extensively employed the ‘Visual Research tool on our various projects and has seen promising results. We would be eager to share our experiential knowledge of the tool and how this tool helps organize and analyze the data and even helps to produce brand communication solutions. Rekha Shah and Dharam Mentor are two industry experts from Design Horse who will be engaging with this program and imparting their experiential knowledge. https://www.designhorse.in/people/dharam-mentor https://www.designhorse.in/people/rekha-shah
  • 4. Good Design-Thinking is Good Business | Dharam Mentor Research is to see what everybody else has seen, and think what nobody has thought. Albert Szent-Gyorgyi, Nobel Prize winner
  • 5. Good Design-Thinking is Good Business | Dharam Mentor Visual Research tools Visual Research methodologies are applied to understand and decipher images and include photography, video, drawing, film, collage, sculpture, artwork, graffiti, advertising, painting, and cartoons. Visual research methodology is a new and innovative approach to qualitative research originated from traditional ethnography methods used in anthropology. Recently, there has been an interest in using visual methods in qualitative research. They add value to research by bringing another dimension, capturing rich, multidimensional data, and adding valuable insights into participants’ everyday worlds.
  • 6. Good Design-Thinking is Good Business | Dharam Mentor Researchers use visual research methods to create knowledge, becoming frequently recognized as advantageous in innovation, brand creation, and brand communication. Visual methodologies are a collection of methods used to understand and interpret images. These methods have been used for a long time in anthropology; yet, they are a comparatively new way to research most disciplines, especially the brand communication field.
  • 7. Good Design-Thinking is Good Business | Dharam Mentor L. A. T. C. H. tools L. A. T. C. H. tool means of organizing information. It can be organized by location, alphabet, time, category, or hierarchy. They are the framework upon which reports, books, conversations, exhibitions, directories, conventions, and even brand/advertising communication are arranged. L – Location; organizing information based on place or space. A – Alphabetical; a good way of organizing information in Alphabetical order T – Time; as in timelines, life span, based information organization L.A.T.C.H. was a term created by Richard Saul Wurman.
  • 8. Good Design-Thinking is Good Business | Dharam Mentor C – Category; organizing information based on category H – Hierarchy; organizing information based on primary, secondary, and tertiary hierarchy We already apply these modes almost subconsciously in many ways. Most of us create our financial rezcords first by time, then by category when we figure our IT return. But it is only the conscious awareness of these methods that will add value and help you see new insights. Understanding the structure and organization of data allows you to extract value from it.
  • 9. Good Design-Thinking is Good Business | Dharam Mentor Callendar Eight sessions SIMC + Design Horse PROJECT PARTNERSHIP
  • 10. Good Design-Thinking is Good Business | Dharam Mentor Submit assignment before 10:30 pm coming Wednesday Submit assignment before 10:30 pm coming Wednesday Submit assignment before 10:30 pm coming Wednesday Submit assignment before 10:30 pm coming Wednesday Introduction Visual Research In-depth session on the tool L - Location In-depth session on the tool C - Category In-depth session on the tool A - Alphabet In-depth session on the tool H - Hierarchy Conclusion Session In-depth session on the tool T - Time Friday 16, April 3:00pm to 4:00 Friday 7, May 3:00pm to 4:00 Friday 23, April 3:00pm to 4:00 Friday 14, May 5:00pm to 6:00 Friday 30, April 3:00pm to 4:00 Friday 28, May 5:00pm to 6:00 Topic April 2021 May 2021 Day/Time Assignment Submission Calendar / sessions
  • 11. Good Design-Thinking is Good Business | Dharam Mentor Introduction Visual Research: Submit assignment before 10:30 pm coming Wednesday Friday 2, April 3:00pm to 4:00 01
  • 12. Good Design-Thinking is Good Business | Dharam Mentor The journey from date to knowledge, knowledge to solutions, learning session
  • 13. Good Design-Thinking is Good Business | Dharam Mentor Data
  • 14. Good Design-Thinking is Good Business | Dharam Mentor Data Knowledge
  • 15. Good Design-Thinking is Good Business | Dharam Mentor Data Knowledge Solutions
  • 16. Good Design-Thinking is Good Business | Dharam Mentor Data Knowledge Solutions STAGE 1: Gather Information
  • 17. Good Design-Thinking is Good Business | Dharam Mentor STAGE 1: Gather Information STAGE 2: Arrive at insight Data Knowledge Solutions
  • 18. Good Design-Thinking is Good Business | Dharam Mentor STAGE 1: Gather Information STAGE 2: Arrive at insight STAGE 3: Create solutions Data Knowledge Solutions
  • 19. Good Design-Thinking is Good Business | Dharam Mentor Data Collection Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight STAGE 3: Create solutions Data Knowledge Solutions
  • 20. Good Design-Thinking is Good Business | Dharam Mentor Data Collection Tools/ Methodologies Data Analysis & Synthesis Tools STAGE 1: Gather Information STAGE 2: Arrive at insight STAGE 3: Create solutions Data Knowledge Solutions
  • 21. Good Design-Thinking is Good Business | Dharam Mentor Data Collection Tools/ Methodologies Data Analysis & Synthesis Tools STAGE 1: Gather Information STAGE 2: Arrive at insight Brand/product/ category insights Point of Difference Brand Core Brand Idea Brand Manifesto Brand Philosophy STAGE 3: Create solutions Data Knowledge Solutions
  • 22. Good Design-Thinking is Good Business | Dharam Mentor Data Collection Tools/ Methodologies Data Analysis & Synthesis Tools Solutions Ideating Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight Brand/product/ category insights Point of Difference Brand Core Brand Idea Brand Manifesto Brand Philosophy STAGE 3: Create solutions Data Knowledge Solutions
  • 23. Good Design-Thinking is Good Business | Dharam Mentor Data Collection Tools/ Methodologies Data Analysis & Synthesis Tools Solutions Ideating Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight Brand/product/ category insights Point of Difference Brand Core Brand Idea Brand Manifesto Brand Philosophy STAGE 3: Create solutions Brand Identity Brand Language Brand product packaging Product design for Brand Retail Branding Service Branding Product Branding Brand communica tion design Data Knowledge Solutions
  • 24. Good Design-Thinking is Good Business | Dharam Mentor Data Collection Tools/ Methodologies Data Analysis & Synthesis Tools Solutions Ideating Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight STAGE 3: Create solutions Data Knowledge Solutions Secondary research/ Secondary Sources FACTUAL Museums / Archives Newspapers / magazines / articles Published interviews Films / TV broadcasts Theatre / Radio Transcripts / Scripts Books / Journals / Music Published surveys Statistics Lectures / debates Conferences Internet VISUAL Exhibitions Photos from magazines, net newspapers, journals, books, leaflets, the internet etc Work by designers/artists Printed maps/ephemera Found photography Found or bought postcards / drawings/tickets catalogues Pamphlets / publications Image stills from films / TV Architecture Primary research/ Primary Sources FACTUAL Previous Knowledge / opinion / memory Observation Conversation Trends / competition Role-play Interviews Surveys / Questionnaire Focus Group Seminar Group Diaries / commissioned video Ethnography / Immersive hanging out VISUAL Drawing Photographing Analogous artifacts Media experimentation / digital / 2D / 3D Rubbings/casts Typographic Play Compositional experimentation Image manipulation Photocopying Video / Sound recording Writing Collage SIMC + Design Horse project partnership aims to get familiar with these visual research tools, practice them on a project, and produce the outcome.
  • 25. Good Design-Thinking is Good Business | Dharam Mentor Typology / LATCH 5 Whys SWOT Denotation & Connotation Semiotic Rhetoric Tone & personality Scoping Exercises Insights / POD Brand Dimension Positioning Empathy mapping Living Brand - Idea Data Collection Tools/ Methodologies Solutions Ideating Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight STAGE 3: Create solutions Data Analysis & Synthesis Tools Data Knowledge Solutions Secondary research/ Secondary Sources FACTUAL Museums / Archives Newspapers / magazines / articles Published interviews Films / TV broadcasts Theatre / Radio Transcripts / Scripts Books / Journals / Music Published surveys Statistics Lectures / debates Conferences Internet VISUAL Exhibitions Photos from magazines, newspapers, journals, books, leaflets, the internet etc Work by designers/artists Printed maps/ephemera Found photography Found or bought postcards / drawings/tickets catalogues Pamphlets / publications Image stills from films / TV Architecture Primary research/ Primary Sources FACTUAL Previous Knowledge / opinion / memory Observation Conversation Trends / competition Role-play Interviews Surveys / Questionnaire Focus Group Seminar Group Diaries / commissioned video Ethnography / Immersive hanging out VISUAL Drawing Photographing Analogous artifacts Media experimentation / digital / 2D / 3D Rubbings/casts Typographic Play Compositional experimentation Image manipulation Photocopying Video / Sound recording Writing Collage
  • 26. Good Design-Thinking is Good Business | Dharam Mentor Mindmap word+visual Metaphor Lateral thinking methods Design thinking tools Iteration Manifesto Visual language+expression Visual hierarchy Personification character Dominance+emphasis Expression Data Collection Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight STAGE 3: Create solutions Data Analysis & Synthesis Tools Data Knowledge Solutions Typology / LATCH 5 Whys SWOT Denotation & Connotation Semiotic Rhetoric Tone & personality Scoping Exercises Insights / POD Brand Dimension Positioning Empathy mapping Living Brand - Idea Secondary research/ Secondary Sources FACTUAL Museums / Archives Newspapers / magazines / articles Published interviews Films / TV broadcasts Theatre / Radio Transcripts / Scripts Books / Journals / Music Published surveys Statistics Lectures / debates Conferences Internet VISUAL Exhibitions Photos from magazines, newspapers, journals, books, leaflets, the internet etc Work by designers/artists Printed maps/ephemera Found photography Found or bought postcards / drawings/tickets catalogues Pamphlets / publications Image stills from films / TV Architecture Primary research/ Primary Sources FACTUAL Previous Knowledge / opinion / memory Observation Conversation Trends / competition Role-play Interviews Surveys / Questionnaire Focus Group Seminar Group Diaries / commissioned video Ethnography / Immersive hanging out VISUAL Drawing Photographing Analogous artifacts Media experimentation / digital / 2D / 3D Rubbings/casts Typographic Play Compositional experimentation Image manipulation Photocopying Video / Sound recording Writing Collage
  • 27. Good Design-Thinking is Good Business | Dharam Mentor Typology / LATCH 5 Whys SWOT Denotation & Connotation Semiotic Rhetoric Tone & personality Scoping Exercises Insights / POD Brand Dimension Positioning Empathy mapping Living Brand - Idea Mindmap word+visual Metaphor Lateral thinking methods Design thinking tools Iteration Manifesto Visual language+expression Visual hierarchy Personification character Dominance+emphasis Expression Data Collection Tools/ Methodologies Solutions Ideating Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight Brand/product/ category insights Point of Difference Brand Core Brand Idea Brand Manifesto Brand Philosophy STAGE 3: Create solutions Data Analysis & Synthesis Tools Data Knowledge Solutions Secondary research/ Secondary Sources FACTUAL Museums / Archives Newspapers / magazines / articles Published interviews Films / TV broadcasts Theatre / Radio Transcripts / Scripts Books / Journals / Music Published surveys Statistics Lectures / debates Conferences Internet VISUAL Exhibitions Photos from magazines, newspapers, journals, books, leaflets, the internet etc Work by designers/artists Printed maps/ephemera Found photography Found or bought postcards / drawings/tickets catalogues Pamphlets / publications Image stills from films / TV Architecture Primary research/ Primary Sources FACTUAL Previous Knowledge / opinion / memory Observation Conversation Trends / competition Role-play Interviews Surveys / Questionnaire Focus Group Seminar Group Diaries / commissioned video Ethnography / Immersive hanging out VISUAL Drawing Photographing Analogous artifacts Media experimentation / digital / 2D / 3D Rubbings/casts Typographic Play Compositional experimentation Image manipulation Photocopying Video / Sound recording Writing Collage
  • 28. Good Design-Thinking is Good Business | Dharam Mentor Typology / LATCH 5 Whys SWOT Denotation & Connotation Semiotic Rhetoric Tone & personality Scoping Exercises Insights / POD Brand Dimension Positioning Empathy mapping Living Brand - Idea Mindmap word+visual Metaphor Lateral thinking methods Design thinking tools Iteration Manifesto Visual language+expression Visual hierarchy Personification character Dominance+emphasis Expression Data Collection Tools/ Methodologies Solutions Ideating Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight Brand/product/ category insights Point of Difference Brand Core Brand Idea Brand Manifesto Brand Philosophy STAGE 3: Create solutions Brand Identity Brand Language Brand product packaging Product design for Brand Retail Branding Service Branding Product Branding Brand communication design Data Analysis & Synthesis Tools Data Knowledge Solutions Secondary research/ Secondary Sources FACTUAL Museums / Archives Newspapers / magazines / articles Published interviews Films / TV broadcasts Theatre / Radio Transcripts / Scripts Books / Journals / Music Published surveys Statistics Lectures / debates Conferences Internet VISUAL Exhibitions Photos from magazines, newspapers, journals, books, leaflets, the internet etc Work by designers/artists Printed maps/ephemera Found photography Found or bought postcards / drawings/tickets catalogues Pamphlets / publications Image stills from films / TV Architecture Primary research/ Primary Sources FACTUAL Previous Knowledge / opinion / memory Observation Conversation Trends / competition Role-play Interviews Surveys / Questionnaire Focus Group Seminar Group Diaries / commissioned video Ethnography / Immersive hanging out VISUAL Drawing Photographing Analogous artifacts Media experimentation / digital / 2D / 3D Rubbings/casts Typographic Play Compositional experimentation Image manipulation Photocopying Video / Sound recording Writing Collage
  • 29. Good Design-Thinking is Good Business | Dharam Mentor Data Collection Tools/ Methodologies STAGE 1: Gather Information STAGE 2: Arrive at insight STAGE 3: Create solutions Solutions Ideating Tools/ Methodologies Data Analysis & Synthesis Tools Data Knowledge Solutions Secondary research/ Secondary Sources FACTUAL Museums / Archives Newspapers / magazines / articles Published interviews Films / TV broadcasts Theatre / Radio Transcripts / Scripts Books / Journals / Music Published surveys Statistics Lectures / debates Conferences Internet VISUAL Exhibitions Photos from magazines, net newspapers, journals, books, leaflets, the internet etc Work by designers/artists Printed maps/ephemera Found photography Found or bought postcards / drawings/tickets catalogues Pamphlets / publications Image stills from films / TV Architecture Primary research/ Primary Sources FACTUAL Previous Knowledge / opinion / memory Observation Conversation Trends / competition Role-play Interviews Surveys / Questionnaire Focus Group Seminar Group Diaries / commissioned video Ethnography / Immersive hanging out VISUAL Drawing Photographing Analogous artifacts Media experimentation / digital / 2D / 3D Rubbings/casts Typographic Play Compositional experimentation Image manipulation Photocopying Video / Sound recording Writing Collage
  • 30. Good Design-Thinking is Good Business | Dharam Mentor
  • 31. Good Design-Thinking is Good Business | Dharam Mentor
  • 32. Good Design-Thinking is Good Business | Dharam Mentor
  • 33. Good Design-Thinking is Good Business | Dharam Mentor
  • 34. Good Design-Thinking is Good Business | Dharam Mentor
  • 35. Good Design-Thinking is Good Business | Dharam Mentor
  • 36. Good Design-Thinking is Good Business | Dharam Mentor
  • 37. Good Design-Thinking is Good Business | Dharam Mentor
  • 38. Good Design-Thinking is Good Business | Dharam Mentor
  • 39. Good Design-Thinking is Good Business | Dharam Mentor
  • 40. Good Design-Thinking is Good Business | Dharam Mentor
  • 41. Good Design-Thinking is Good Business | Dharam Mentor
  • 42. Good Design-Thinking is Good Business | Dharam Mentor disprove
  • 43. Good Design-Thinking is Good Business | Dharam Mentor disprove
  • 44. Good Design-Thinking is Good Business | Dharam Mentor disprove
  • 45. Good Design-Thinking is Good Business | Dharam Mentor Study material: Data Knowledge Solutions Data Collection Tools/ Methodologies Data Analysis & Synthesis Tools Solutions Ideating Tools/ Methodologies
  • 46. Good Design-Thinking is Good Business | Dharam Mentor Introduction L A T C H tool: Submit assignment before 10:30 pm coming Wednesday Friday 9, April 3:00pm to 4:00 02
  • 47. Good Design-Thinking is Good Business | Dharam Mentor Analysis & synthesis tools LATCH LATCH tool learning session
  • 48. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool L Alphabet Time Category Hierarchy
  • 49. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool Location Alphabet Time Category Hierarchy
  • 50. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool Location Alphabet Time Category Hierarchy
  • 51. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool Location Alphabet Time Category Hierarchy
  • 52. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool Location Alphabet Time Category Hierarchy
  • 53. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool Location Alphabet Time Category Hierarchy
  • 54. Good Design-Thinking is Good Business | Dharam Mentor Location Alphabet Time Category Hierarchy LATCH tool It is an organisational tool.
  • 55. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool It is an organisational tool. Location Alphabet Time Category Hierarchy It makes sense of information.
  • 56. Good Design-Thinking is Good Business | Dharam Mentor LATCH tool It is an organisational tool. Location Alphabet Time Category Hierarchy It makes sense of information. It makes things understandable
  • 57. Good Design-Thinking is Good Business | Dharam Mentor Unorganised/ organised It makes sense of information. It makes things understandable
  • 58. Good Design-Thinking is Good Business | Dharam Mentor Unorganised/ organised It makes sense of information. It makes things understandable
  • 59. Good Design-Thinking is Good Business | Dharam Mentor Unorganised/ organised It makes sense of information. It makes things understandable
  • 60. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. Unorganised/ organised
  • 61. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. Unorganised/ organised
  • 62. Good Design-Thinking is Good Business | Dharam Mentor Location Alphabet Time Category Hierarchy Examples LATCH
  • 63. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Location Atlas, Travel Guide, Parts of the Body
  • 64. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Location Atlas, Travel Guide, Parts of the Body
  • 65. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Location Atlas, Travel Guide, Parts of the Body
  • 66. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Alphabet Dictionary, list of states on a website, list of student names in a class
  • 67. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Alphabet Dictionary, list of states on a website, list of student names in a class
  • 68. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Alphabet Dictionary, list of states on a website, list of student names in a class
  • 69. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Time Centuries/decades/years, seasons, 24 hours
  • 70. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Time Centuries/decades/years, seasons, 24 hours
  • 71. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Time Centuries/decades/years, seasons, 24 hours
  • 72. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Category The organisation of goods, types of activities, breeds of animals
  • 73. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Category The organisation of goods, types of activities, breeds of animals
  • 74. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Category The organisation of goods, types of activities, breeds of animals
  • 75. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Hierarchy Management hierarchy, currency (pound), the military hierarchy
  • 76. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Hierarchy Management hierarchy, currency (pound), the military hierarchy
  • 77. Good Design-Thinking is Good Business | Dharam Mentor It makes things understandable It makes sense of information. LATCH Hierarchy Management hierarchy, currency (pound), the military hierarchy
  • 78. Good Design-Thinking is Good Business | Dharam Mentor in sum...
  • 79. Good Design-Thinking is Good Business | Dharam Mentor Study material:
  • 80. Good Design-Thinking is Good Business | Dharam Mentor more examples
  • 81. Good Design-Thinking is Good Business | Dharam Mentor
  • 82. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 83. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 84. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 85. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 86. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 87. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 88. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 89. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 90. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 91. Good Design-Thinking is Good Business | Dharam Mentor LATCH Location Alphabet Time Category Hierarchy
  • 92. Good Design-Thinking is Good Business | Dharam Mentor exercise
  • 93. Good Design-Thinking is Good Business | Dharam Mentor LATCH applied for the brand design solution
  • 94. Good Design-Thinking is Good Business | Dharam Mentor
  • 95. Good Design-Thinking is Good Business | Dharam Mentor
  • 96. Good Design-Thinking is Good Business | Dharam Mentor
  • 97. Good Design-Thinking is Good Business | Dharam Mentor https://www.youtube.com/ watch?v=M4z90wlwYs8
  • 98. Good Design-Thinking is Good Business | Dharam Mentor
  • 99. Good Design-Thinking is Good Business | Dharam Mentor
  • 100. Good Design-Thinking is Good Business | Dharam Mentor
  • 101. Good Design-Thinking is Good Business | Dharam Mentor https://www.youtube.com/ watch?v=fZ6aiVg2qVk
  • 102. Good Design-Thinking is Good Business | Dharam Mentor
  • 103. Good Design-Thinking is Good Business | Dharam Mentor
  • 104. Good Design-Thinking is Good Business | Dharam Mentor Assignment: Submit assignment before 10:30 pm following Wednesday
  • 105. Good Design-Thinking is Good Business | Dharam Mentor 1. Photograph your (wardrobe) clothes, accessories. 2. Photograph found objects 3. Photograph a places 4. Collect images on fashion brands 5. Collect Images on Denim wear 6. Collect Images on traveling Assignment: Friday 16 April : L- Location Assignment Friday 30 April : T-time Assignment Friday 23 April : A-Alphabet Assignment Friday 7 May : C-Category Assignment Friday 14 May : H-Hierarchy Assignment Submit assignment before 10:30 pm following Wednesday Submit assignment before 10:30 pm following Wednesday Submit assignment before 10:30 pm following Wednesday Submit assignment before 10:30 pm following Wednesday Organize six types of data according to the respective tool
  • 106. Good Design-Thinking is Good Business | Dharam Mentor Thank you