The document summarizes an exhibition of European art from the Enlightenment held in 2011 at the National Museum of China in Beijing. It was a collaboration between museums in Berlin, Dresden, and Munich. The exhibition aimed to showcase how art influenced technological and social changes during the Enlightenment. It featured works by artists like Friedrich, Gainsborough, Goya, and used paintings, sculptures, graphics and more to depict these ideas. The exhibition was well-received, attracting over 450,000 visitors and facilitating cultural diplomacy between Germany and China.

1. Visual Arts as Form of CD
European Arts in China Land
Abdeslam Badre
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012 1

2. 2
Outline
1. A glimpse at the Chinese German Cultural
Diplomatic Relationship
2. Overview on the Exhibition
3. The Agents
4. The Agenda
5. The Vehicle
6. The Audience
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

3. 1. A glimpse at the Chinese German Cultural Diplomatic
3
Relationship
 The Federal Republic of Germany and the People’s Republic of China established
diplomatic relations in 1972.
 Over the past 40 years, relations have become extremely wide-ranging, remarkably close
and of growing political substance.
 China is Germany’s most important economic partner in Asia and Germany is China’s
leading trading partner in Europe.
 In the face of the global economic and financial crisis, stable cooperation between the
two countries’ strongly export-oriented economies is of great importance.
 The joint declaration by Federal Chancellor Schröder and Prime Minister Wen Jiabao -May
2004- lead to a Sino-German “strategic partnership in global responsibility”.
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

4. 2. Overview on the Exhibition 4
The Staatliche Museen zu Berlin, the Staatliche Dresden
and the Bayerische München jointly present an
exhibition of European art from the Enlightenment in
conjunction with the National Museum of China
In April 2011, the three German museum bodies unveil
nealry 600 exhibits, spread over a total display area of
2700 m² in the National Museum of China in Beijing.
The exhibition features artworks which best exemplify the
great ideas of the Enlightenment, its influence on the fine
arts and its effective history, from the artistic revolutions of
the 18th century right up to the present day
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

5. National Museum of China in Beijing 5
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

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3. Agent
Bilateral Offices of Foreign Affairs
Four Museums
represented artists:
Friedrich,
Gainsborough (his Marsham Children is below),
Goya,
Greuze,
Hogarth,
Houdon,
Kauffmann,
Piranesi,
Raeburn,
Watteau.
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

7. 4. Agenda 7
To attribute new significance to art in the Europe of the
Enlightenment.
To accelerate technological developments and social change
To disseminate pictures into all areas of public life.
To promote the idea that “the artist” is an evolved public figure, a
genius and revolutionary.
To strengthen the belief that art can change people and society
became the guiding tenet of an entire epoch.
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

8. 5. Vehicle 8
1. Arts
2. Paintings
3. Sculptures
4. Graphics
5. Craft,
6. Fashion
7. scientific instruments.
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

9. 9
Painting Exhibition
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

10. The exhibition hall for the Art of the Enlightenment in National 10
Museum of China, Beijing
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

11. 11
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

12. Public Audience 12
 Artist Community
 Art Institutes
 Media
 General Audience
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

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Visitors
 German museums on Mar. 23 said had
exceeded 450,000
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

14. 14
“I am particularly pleased about the
positive reactions from visitors who have
been fascinated by and have thought
intensively about the works.”
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

15. 15
Conclusion
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

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The Sino-German Relations
 A joint declaration issued by Federal Chancellor Merkel and
Prime Minister Wen Jiabao in July 2010 elevates bilateral
relations to a new level.
 The two governments will be seeking to coordinate policy
more closely:
 annual intergovernmental consultations.
 The first bilateral intergovernmental consultations, presided over by
Prime Minister Wen Jiabao and Federal Chancellor Angela Merkel,
were held in Berlin in late June 2011.
 The consultations resulted in the signing of numerous agreements
further intensifying concrete cooperation between China and
Germany in the future in areas such as electro-mobility.
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

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References
http://www.google.de/imgres?imgurl=http
http://www.artsjournal.com/realcleararts/2012/04/the-art-of-the-enlightenment-ends-in-
http://www.aufklaerung-im-dialog.de/startseite/
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012

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Thank You!
Abdeslam Badre - Institute of Cultural Diplomacy - Berlin - 2012