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Poggenpohl Live Twitter Chat - #kbtribechat


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This case study showcases the social media marketing goals, tactics, and success of the #kbtribechat Twitter chat sponsored by Poggenpohl Cabinetry at the 2012 Kitchen & Bath Industry Show (KBIS). Janine Flamer, VP of Marketing & Public Relations at Poggenpohl US, was interviewed by guest host, Mark Johnson FAIA.

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Poggenpohl Live Twitter Chat - #kbtribechat

  1. 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Poggenpohl Twitter Chat 
 KBIS (Kitchen & Bath Industry Show) Panoramio photo by Terry Babij: @Tbabij Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  2. 2. Poggenpohl USA Goals for KBIS 2012 • Use social media to drive booth traffic and online visits during KBIS • Promote Artesio Kitchen launch and educate designers beyond 
 the expo floor ‘Poggenpohl at KBIS in Chicago!’ - Twitter chat post from kbtribechat blog announcing Poggenpohl’s sponsorship. • Leverage designers, bloggers and the social media press to share 
 the message Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  3. 3. Social Media Marketing Tactics Used by Poggenpohl - KBIS 2012 Twitter Facebook Integrate