Make Your 
LinkedIn Profile 
Visual and Engaging

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FACTS: 1) 94% of job recruiters use or plan to use social media in their recruiting. 2) 78% of recruiters have made a hire 
through social media. ACTION: Learn how to differentiate yourself and add visual content to your LinkedIn profile in this presentation.

Published in: Business
  • Hi Mark, I'm not sure why SlideShare's 'Presentation Transcript' pulled in all the copyright information (small print at the bottom of each slide). Sorry about that. I'm not able to edit that transcript so the bullet point copy on each slide will have to suffice. This presentation was delivered live last week and I don't use speaker's notes. Thanks for commenting!
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  • Where's the beef Mark. Nice list of copyrights but no article? Did I miss something?
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Make Your 
LinkedIn Profile 
Visual and Engaging

  1. 1. Copyright ©  2014 Mark Robert Johnson FAIACopyright ©  2014 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Mark Johnson FAIA | CKD | AIBD Copyright ©  2014 Mark Robert Johnson FAIA Make Your 
 LinkedIn Profile 
 Visual and Engaging ! ! Mark Johnson FAIA | CKD | AIBD
  2. 2. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA The Internet is Increasingly Visual “On average,55 million photos are posted per day on Instagram, and 350 million on Facebook” ExpandedRamblings.com –March,2014
  3. 3. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA The‘Visual Web’is Captivating “Tweets that include photos AND links receive 150% more engagement” Simply Measured –Feb,2014
  4. 4. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA Recruiters are Leaning into Social •94% of job recruiters use or plan to use social media in their recruiting •78% of recruiters have made a hire 
 through social media Jobvite.com Social Recruiting Survey –June,2013
  5. 5. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA LinkedIn is Top Recruiting Network •Searching (96%) •Contacting (94%), •Vetting (92%) •Keeping tab of 
 candidates (93%) Jobvite.com Social Recruiting Survey –June,2013
  6. 6. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA The Questions: •How can I keep up with online trends: •Visual Content and more Engagement? •Differentiation from other job seekers? •Making Time to promote my personal brand using Social Media networks?
  7. 7. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA The Answers: •LinkedIn is making it attainable: •Visual Content is easy with lots of options •Engagement is the new norm at LinkedIn •Differentiation takes thought and effort •Time on other Social Media networks is secondary in the job hunt
  8. 8. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA Standard Profile •It’s informative,
 yet visually dull •More difficult to 
 stand out with a 
 text-only profile
  9. 9. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Enhanced Profile •Media can be 
 added to LinkedIn 
 profiles in the 
 Summary,
 Experience and 
 Education sections
  10. 10. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Content Categories at LinkedIn •Images -.png .gif .jpg .jpeg •Videos & Audios •Presentations -.pdf .ppt .pps .pptx .ppsx .pot .potx .odp •Documents -.pdf .doc .docx .rtf .odt •Other sites using links
  11. 11. Copyright ©  2014 Mark Robert Johnson FAIA • 23hq • meadd • mlkshk • mobypicture • ow.ly • pikchur • Questionable Content • somecards • twitgoo • twitpic • TwitrPix • Twitter Image Providers -12 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  12. 12. Copyright ©  2014 Mark Robert Johnson FAIA • AllThingsD • Animoto • Atom • bambuser • big think • blip • Boston • Bravo • brightcove • CBS News • Clikthrough • Clipfish • ClipShack • Clip Syndicate • CNBC • CNN • CNN Edition • CNN Money • Colbert Nation • CollegeHumor • Comedy Central • Confreaks • Coub • Crackle • Dailymotion • Dipdive • distrify • dotsub • Fora.tv • Forbes • funny or die • GameTrailers • GodTube • Hulu • Jardenberg • justin.tv • Khan Academy • KoldCast TV • LiveLeak • Logo FierceTV • Panorama • Washington Post • Zero Inch • TED • Telly • The Daily Show • The Escapist • mobypicture • New York Magazine • NZ On Screen • Overstream • PBS Video • Revision3 • SchoolTube • ScienceStage • ShowMe • snotr • Socialcam • Spreecast • VEVO • Viddler • viewrz • Vimeo • Washington Post • Worldstarhiphop • XTRANORMAL • Youku • YouTube • Zapiks Video Providers -69 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  13. 13. Copyright ©  2014 Mark Robert Johnson FAIA • AudioBoo • Band Camp • Free Music Archive • gogoyoko • Grooveshark • Hark • Huffduffer • Mixcloud • RadioReddit • Rdio • SoundCloud • Spotify • Zero Audio Providers -13 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  14. 14. Copyright ©  2014 Mark Robert Johnson FAIA • Prezi -Cloud-based presentation software and storytelling 
 tool for presenting ideas on a virtual canvas • Scribd -A digital library,featuring a subscription service with premier books including NY Times bestsellers and classics • SlideShare -Share publicly or privately PowerPoint presentations,Word documents and Adobe PDF Portfolios Presentations and Documents -3 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  15. 15. Copyright ©  2014 Mark Robert Johnson FAIA Other Providers -4 MARKITECT
 Mark Johnson FAIA|AIBD|CKD Behance -The leading online platform to showcase & discover
 creative work • Issuu -One of the biggest publishing networks.It's an archive, library and newsstand all gathered in one reading experience • Kickstarter -A funding platform for creative projects.Everything from films,games,and music to art,design,and technology • Quantcast -Provides free measurement of audience demographics and delivers real-time advertising
  16. 16. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Presentations •Presentations via 
 SlideShare.net •Single click to 
 open full deck
 within LinkedIn 
 (next slide)
  17. 17. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA
  18. 18. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA Example of SlideShare profile page
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 Mark Johnson FAIA|AIBD|CKD Web Links Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD •Link to a URL 
 with your content •Single click to 
 image at LinkedIn •Second click to 
 ‘Read Original'

  20. 20. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA Second click to ‘Read Original’at a URL
  21. 21. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Other Links Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD •Link to a portfolio
 at Behance •Single click to 
 image at LinkedIn •Second click to 
 view Flickr Gallery

  22. 22. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA
  23. 23. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA Example of Behance profile page
  24. 24. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Other Links Copyright ©  2014 Mark Robert Johnson FAIA •LinkedIn works for 
 3D projects too •Single click to 
 image at LinkedIn •Click to SketchUp 
 3D Warehouse
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
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 Mark Johnson FAIA|AIBD|CKD Copyright ©  2013 Mark Robert Johnson FAIA Click here to view and download 
 model in SketchUp 3D Warehouse
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 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA Example of SketchUp 3D Warehouse
  27. 27. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Endorsements Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD •Align them with your key skills •Hide them if irrelevant •Reciprocate when appropriate
  28. 28. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Facebook Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD •‘Professional’page
 for job recruiters and clients to see •Promote social media clients 
 and my projects
  29. 29. Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Twitter Copyright ©  2014 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD •‘Professional’page •10,000+ followers •Promote social media clients,
 others and my projects
  30. 30. Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2014 Mark Robert Johnson FAIA Summary •Think about Visual Content you can share, where is resides and how you can leverage •Use links to enhance online Engagement •Create a portfolio for further Differentiation •If Time allows,promote your brand using other Social Media networks
  31. 31. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project ! • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry
  32. 32. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • MARKITECT.me Consulting • Marketing and Communications • Social and Digital Media • Industry Education • Conference Speaker • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD
  33. 33. Copyright ©  2014 Mark Robert Johnson FAIACopyright ©  2014 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Mark Johnson FAIA | CKD | AIBD Copyright ©  2014 Mark Robert Johnson FAIA Make Your 
 LinkedIn Profile 
 Visual and Engaging ! ! Mark Johnson FAIA | CKD | AIBD

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