Make Your  LinkedIn Profile  Visual and Engaging

2. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA The Internet is Increasingly Visual “On average,55 million photos are posted per day on Instagram, and 350 million on Facebook” ExpandedRamblings.com –March,2014

3. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA The‘Visual Web’is Captivating “Tweets that include photos AND links receive 150% more engagement” Simply Measured –Feb,2014

4. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA Recruiters are Leaning into Social •94% of job recruiters use or plan to use social media in their recruiting •78% of recruiters have made a hire   through social media Jobvite.com Social Recruiting Survey –June,2013

5. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA LinkedIn is Top Recruiting Network •Searching (96%) •Contacting (94%), •Vetting (92%) •Keeping tab of   candidates (93%) Jobvite.com Social Recruiting Survey –June,2013

6. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA The Questions: •How can I keep up with online trends: •Visual Content and more Engagement? •Differentiation from other job seekers? •Making Time to promote my personal brand using Social Media networks?

7. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA The Answers: •LinkedIn is making it attainable: •Visual Content is easy with lots of options •Engagement is the new norm at LinkedIn •Differentiation takes thought and effort •Time on other Social Media networks is secondary in the job hunt

8. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA Standard Profile •It’s informative,  yet visually dull •More difficult to   stand out with a   text-only profile

9. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Enhanced Proﬁle •Media can be   added to LinkedIn   proﬁles in the   Summary,  Experience and   Education sections

10. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Content Categories at LinkedIn •Images -.png .gif .jpg .jpeg •Videos & Audios •Presentations -.pdf .ppt .pps .pptx .ppsx .pot .potx .odp •Documents -.pdf .doc .docx .rtf .odt •Other sites using links

11. Copyright © 2014 Mark Robert Johnson FAIA • 23hq • meadd • mlkshk • mobypicture • ow.ly • pikchur • Questionable Content • somecards • twitgoo • twitpic • TwitrPix • Twitter Image Providers -12 MARKITECT  Mark Johnson FAIA|AIBD|CKD

12. Copyright © 2014 Mark Robert Johnson FAIA • AllThingsD • Animoto • Atom • bambuser • big think • blip • Boston • Bravo • brightcove • CBS News • Clikthrough • Clipﬁsh • ClipShack • Clip Syndicate • CNBC • CNN • CNN Edition • CNN Money • Colbert Nation • CollegeHumor • Comedy Central • Confreaks • Coub • Crackle • Dailymotion • Dipdive • distrify • dotsub • Fora.tv • Forbes • funny or die • GameTrailers • GodTube • Hulu • Jardenberg • justin.tv • Khan Academy • KoldCast TV • LiveLeak • Logo FierceTV • Panorama • Washington Post • Zero Inch • TED • Telly • The Daily Show • The Escapist • mobypicture • New York Magazine • NZ On Screen • Overstream • PBS Video • Revision3 • SchoolTube • ScienceStage • ShowMe • snotr • Socialcam • Spreecast • VEVO • Viddler • viewrz • Vimeo • Washington Post • Worldstarhiphop • XTRANORMAL • Youku • YouTube • Zapiks Video Providers -69 MARKITECT  Mark Johnson FAIA|AIBD|CKD

13. Copyright © 2014 Mark Robert Johnson FAIA • AudioBoo • Band Camp • Free Music Archive • gogoyoko • Grooveshark • Hark • Huffduffer • Mixcloud • RadioReddit • Rdio • SoundCloud • Spotify • Zero Audio Providers -13 MARKITECT  Mark Johnson FAIA|AIBD|CKD

14. Copyright © 2014 Mark Robert Johnson FAIA • Prezi -Cloud-based presentation software and storytelling   tool for presenting ideas on a virtual canvas • Scribd -A digital library,featuring a subscription service with premier books including NY Times bestsellers and classics • SlideShare -Share publicly or privately PowerPoint presentations,Word documents and Adobe PDF Portfolios Presentations and Documents -3 MARKITECT  Mark Johnson FAIA|AIBD|CKD

15. Copyright © 2014 Mark Robert Johnson FAIA Other Providers -4 MARKITECT  Mark Johnson FAIA|AIBD|CKD Behance -The leading online platform to showcase & discover  creative work • Issuu -One of the biggest publishing networks.It's an archive, library and newsstand all gathered in one reading experience • Kickstarter -A funding platform for creative projects.Everything from ﬁlms,games,and music to art,design,and technology • Quantcast -Provides free measurement of audience demographics and delivers real-time advertising

16. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Presentations •Presentations via   SlideShare.net •Single click to   open full deck  within LinkedIn   (next slide)

19. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Web Links Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD •Link to a URL   with your content •Single click to   image at LinkedIn •Second click to   ‘Read Original' 

21. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Other Links Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD •Link to a portfolio  at Behance •Single click to   image at LinkedIn •Second click to   view Flickr Gallery 

24. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Other Links Copyright © 2014 Mark Robert Johnson FAIA •LinkedIn works for   3D projects too •Single click to   image at LinkedIn •Click to SketchUp   3D Warehouse  MARKITECT  Mark Johnson FAIA|AIBD|CKD

27. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Endorsements Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD •Align them with your key skills •Hide them if irrelevant •Reciprocate when appropriate

28. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Facebook Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD •‘Professional’page  for job recruiters and clients to see •Promote social media clients   and my projects

29. Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Twitter Copyright © 2014 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD •‘Professional’page •10,000+ followers •Promote social media clients,  others and my projects

30. Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA Summary •Think about Visual Content you can share, where is resides and how you can leverage •Use links to enhance online Engagement •Create a portfolio for further Differentiation •If Time allows,promote your brand using other Social Media networks

31. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project ! • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media   Marketing in the Architecture Engineering  Construction   Industry

32. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • MARKITECT.me Consulting • Marketing and Communications • Social and Digital Media • Industry Education • Conference Speaker • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD

Make Your LinkedIn Profile Visual and Engaging

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