More CrowdSourcing with  Pinterest + Twitter plus SlideShare PRO

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD More CrowdSourcing with  Pinterest+Twitter plus SlideShare PRO " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project   B2B Social Media Marketing in the   Architecture Engineering Construction Industry

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA CrowdSourcing with Pinterest + Twitter MARKITECT  Mark Johnson FAIA|AIBD|CKD •A week after this experiment   I shared the results via   SlideShare and received  over 2,600+ views in 5 days • How did I get the word out? •A social media marketing campaign!

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD •Day One •90 Tweets/Retweets  during #DesignPinThurs •974 views of the presentation! •This got SlideShare’s attention The Campaign

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA •Picked for SlideShare’s   home page   based on   Twitter popularity   in just 4 hours  ‘HOT on Twitter’at SlideShare.net MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD The Campaign •Being “Featured”on   SlideShare’s homepage is   an opportunity not to pass up! •Added Day Two to the campaign •52 MORE Tweets/Retweets •1,218 more views of the presentation

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Twitter and SlideShare Activity Nov 7th Nov 8th Nov 9th Nov 10th Nov 11th 0 233 467 700 933 1,167 1,400 2 2 52 90 2 333 98 1,218 974 63 28 3 174 253 3 Clicks on Link SlideShare Views Tweets Day One DayTwo

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD 8pm 11/7 8am 11/8 10am 12pm 2pm 4pm 6pm 8pm 10pm 7am 11/9 9am 11am 1pm 3pm 5pm 7pm 9pm 0 1000 2000 3000 Clicks on Link Views at SS Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Twitter Clicks and SlideShare Views The presentation averaged  1 view per minute   for 36 hours Viewed every 20 seconds when ﬁrst added to   “Featured”section on SlideShare Homepage

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Broaden Your Reach •It’s helpful to drive   trafﬁc from as many   social networks as possible… •Go wherever your audience hangs out •Facebook, Blogs, Pinterest, Google+,  LinkedIn, e-Newspapers, etc.

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Sharing at Facebook •Keep your content consistent with the tone of your Facebook page •In this case, professional  

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Mentions in Blogs (kb-resource.com) •KB Resource Blog linked, mentioned, and included   a slide! 

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Sharing at Pinterest •SlideShare presentations ‘pin’ beautifully so all mine have a second home at Pinterest!

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Sharing at Google+ •Post and/or repost  presentations at Google+ to reach relevant ‘Circles’of friends

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Sharing via e-Newspapers Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Social Media Innovation at SocialMediaSoup.com CrowdSourcing with Pinterest+Twitter via #DesignPinThurs Mark Johnson FAIA | CKD | AIBD •Quality content often gets picked up   in the   e-News!

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD " The Stats  Maybe dull, but really important because   they lead to ROI (return on investment)

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA ‘Featured’at SlideShare.net MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA •The majority of views were driven   by placement on the SlideShare home page… something   to strive for!

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Capturing Stats via SlideShare PRO • SlideShare PRO’s analytics provide   an excellent summary of views, favorites, tweets, likes, trends over time, sources of views and keyword search

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Trafﬁc Sources during the Campaign • Direct: Viewed by someone who had a link to the direct URL • Can sometimes be from links at other sites if not entered properly to be recorded as “referred”or if SlideShare could not detect it • SlideShare: Views from SlideShare. I.E.from searches, related slideshows,or other locations on the site • Referring: Views when referred from   another location. I.E.Twitter, Facebook,  blog post/embed, etc.

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA • Viewers by country   (lots from Europe) • Embedded views • Facebook stats • Who is tweeting Capturing Stats via SlideShare PRO

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA • See who is mentioning your presentation on Twitter • Similar to a TweetReach Report but broader Capturing Stats via SlideShare PRO

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA • Valuable report   to see who is viewing your presentations • Discover your strongest topics • Potential contacts and leads Capturing Stats via SlideShare PRO

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA • A favorite of mine… • Embedding my presentations on LinkedIn showcases my expertise ‘visually’ Capturing Stats via SlideShare PRO

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA • Easy-to-read summary of my most popular presentations for any date range • See what’s HOT and what’s not Capturing Stats via SlideShare PRO

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD • I use TweetReach to capture other key Twitter stats during campaigns • Unique users reached, total impressions, etc. " Capturing Stats via TweetReach.com MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT Mark Johnson FAIA|AIBD|CKD •Nearly 20% of views   came through Twitter links •300 Twitter impressions = 1 click through •Approximately 3 views per tweet  (useful for calculating ROI)

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT Mark Johnson FAIA|AIBD|CKD •More than 80% of the   2,200 views came through   SlideShare and direct links •Leverage large, relevant online communities where people hang out •Use Twitter as the AMPLIFIER!

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project " • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media   Marketing in the Architecture Engineering  Construction   Industry

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • MARKITECT.me Consulting • Social and Digital Media • Marketing and Communications • Industry Education • Conference Speaker • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD More CrowdSourcing with  Pinterest+Twitter plus SlideShare PRO " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project   B2B Social Media Marketing in the   Architecture Engineering Construction Industry

More CrowdSourcing with Pinterest + Twitter plus SlideShare PRO

MARKITECT.me