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More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO

7,347 views

Published on

A week after a CrowdSourcing experiment 
I shared the results via 
SlideShare and received
 over 2,600+ views in 5 days. How did I get the word out? A social media marketing campaign! Here are the results! A few summary thoughts: 1) An integrated social media marketing campaign across networks yields results! 2) Leverage large online communities where people hang out. 3) Use Twitter as the AMPLIFIER!

Published in: Design, Technology, Business
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More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO

  1. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD More CrowdSourcing with
 Pinterest+Twitter plus SlideShare PRO " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry
  2. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA CrowdSourcing with Pinterest + Twitter MARKITECT
 Mark Johnson FAIA|AIBD|CKD •A week after this experiment 
 I shared the results via 
 SlideShare and received
 over 2,600+ views in 5 days • How did I get the word out? •A social media marketing campaign!
  3. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD •Day One •90 Tweets/Retweets
 during #DesignPinThurs •974 views of the presentation! •This got SlideShare’s attention The Campaign
  4. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA •Picked for SlideShare’s 
 home page 
 based on 
 Twitter popularity 
 in just 4 hours
 ‘HOT on Twitter’at SlideShare.net MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA
  5. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD The Campaign •Being “Featured”on 
 SlideShare’s homepage is 
 an opportunity not to pass up! •Added Day Two to the campaign •52 MORE Tweets/Retweets •1,218 more views of the presentation
  6. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Twitter and SlideShare Activity Nov 7th Nov 8th Nov 9th Nov 10th Nov 11th 0 233 467 700 933 1,167 1,400 2 2 52 90 2 333 98 1,218 974 63 28 3 174 253 3 Clicks on Link SlideShare Views Tweets Day One DayTwo
  7. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD 8pm 11/7 8am 11/8 10am 12pm 2pm 4pm 6pm 8pm 10pm 7am 11/9 9am 11am 1pm 3pm 5pm 7pm 9pm 0 1000 2000 3000 Clicks on Link Views at SS Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Twitter Clicks and SlideShare Views The presentation averaged
 1 view per minute 
 for 36 hours Viewed every 20 seconds when first added to 
 “Featured”section on SlideShare Homepage
  8. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD " More Networks
  9. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Broaden Your Reach •It’s helpful to drive 
 traffic from as many 
 social networks as possible… •Go wherever your audience hangs out •Facebook, Blogs, Pinterest, Google+,
 LinkedIn, e-Newspapers, etc.
  10. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing at Facebook •Keep your content consistent with the tone of your Facebook page •In this case, professional 

  11. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Mentions in Blogs (kb-resource.com) •KB Resource Blog linked, mentioned, and included 
 a slide!

  12. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing at Pinterest •SlideShare presentations ‘pin’ beautifully so all mine have a second home at Pinterest!
  13. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing at Google+ •Post and/or repost
 presentations at Google+ to reach relevant ‘Circles’of friends
  14. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing via e-Newspapers Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Social Media Innovation at SocialMediaSoup.com CrowdSourcing with Pinterest+Twitter via #DesignPinThurs Mark Johnson FAIA | CKD | AIBD •Quality content often gets picked up 
 in the 
 e-News!
  15. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD " The Stats
 Maybe dull, but really important because 
 they lead to ROI (return on investment)
  16. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA ‘Featured’at SlideShare.net MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA •The majority of views were driven 
 by placement on the SlideShare home page… something 
 to strive for!
  17. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Capturing Stats via SlideShare PRO • SlideShare PRO’s analytics provide 
 an excellent summary of views, favorites, tweets, likes, trends over time, sources of views and keyword search
  18. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Traffic Sources during the Campaign • Direct: Viewed by someone who had a link to the direct URL • Can sometimes be from links at other sites if not entered properly to be recorded as “referred”or if SlideShare could not detect it • SlideShare: Views from SlideShare. I.E.from searches, related slideshows,or other locations on the site • Referring: Views when referred from 
 another location. I.E.Twitter, Facebook,
 blog post/embed, etc.
  19. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • Viewers by country 
 (lots from Europe) • Embedded views • Facebook stats • Who is tweeting Capturing Stats via SlideShare PRO
  20. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • See who is mentioning your presentation on Twitter • Similar to a TweetReach Report but broader Capturing Stats via SlideShare PRO
  21. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • Valuable report 
 to see who is viewing your presentations • Discover your strongest topics • Potential contacts and leads Capturing Stats via SlideShare PRO
  22. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • A favorite of mine… • Embedding my presentations on LinkedIn showcases my expertise ‘visually’ Capturing Stats via SlideShare PRO
  23. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • Easy-to-read summary of my most popular presentations for any date range • See what’s HOT and what’s not Capturing Stats via SlideShare PRO
  24. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD • I use TweetReach to capture other key Twitter stats during campaigns • Unique users reached, total impressions, etc. " Capturing Stats via TweetReach.com MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA
  25. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT
Mark Johnson FAIA|AIBD|CKD •Nearly 20% of views 
 came through Twitter links •300 Twitter impressions = 1 click through •Approximately 3 views per tweet
 (useful for calculating ROI)
  26. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT
Mark Johnson FAIA|AIBD|CKD •More than 80% of the 
 2,200 views came through 
 SlideShare and direct links •Leverage large, relevant online communities where people hang out •Use Twitter as the AMPLIFIER!
  27. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project " • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry
  28. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • MARKITECT.me Consulting • Social and Digital Media • Marketing and Communications • Industry Education • Conference Speaker • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD
  29. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved Mark Johnson FAIA | CKD | AIBD " • Contact: mrj.faia@gmail.com • More SlideShare presentation at 
 slideshare.net/MarkJohnsonFAIA
  30. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD More CrowdSourcing with
 Pinterest+Twitter plus SlideShare PRO " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry

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